Chapter Seventy-Eight: The Curve

Song Wenjie once again asked the kappa out, and the two of them ate out.

The two were at the dinner table, chatting and chatting around, but they never talked about business.

Kappa knew what Song Wenjie was asking him to come out this time: nothing more than for the animation of the third season of "Special Events Task Force".

But the other party didn't say it, and he didn't break it.

In the second season of the animation, Song Wenjie, on behalf of Penguin Video, teamed up with Station B to buy it from Wedo Entertainment for a price of 12 million.

This is also a big investment in the introduction and purchase of content.

If it weren't for the fact that the first part made money and had a certain popularity, the second part would not have been able to sell at this price.

Looking at the current situation, although the second season has not yet been broadcast, it is estimated that it will not be lost.

The first broadcast of the member's paid on-demand, although it has not yet returned to the cost, but the income still meets the investment expectations. And, with the whole film completely broadcast, it can be resold for a second time and sold to other websites, which can also recover a lot of money.

When the first season of "Task Force" was resold, the licensing fee for broadcasting was about 400,000; In the second season, the price of the animation rights they bought from Wedo Entertainment increased nearly three times, and if they want to sell the broadcast rights, the price will definitely increase.

But let's be honest, the secondary resale of the broadcast rights is only one aspect. Even, now Song Zhiwen doesn't want to sell the broadcast rights to others.

Although, this will lose a considerable amount of resale income, however, with the entire animation completely in your hands, Penguin Video and Station B are equivalent to getting a joint exclusive broadcast.

If you want to see this animation, you have to go to my website to see it. How many new users will they get in this way?

This is a higher value than the monopoly broadcast rights.

Although the style of "Task Force" is niche, the niche naturally has the benefits of being niche.

Although there are not many people who like niche works, those who like them will like them very much. Moreover, this thing will generate a natural chain of contempt, preferring the minority, the maverick, the popular that despises the masses.

In other words, the niche is easy to push high.

Of course, there are no absolutes, and this is just an empirical summary of the general phenomenon.

However, in the context of the "Task Force", this statement should be valid.

The style of "Task Force" is very similar to "Rick and Morty", with rich connotations and large scales. This is also destined to focus on many people who have special hobbies for it.

Die-hard enthusiasts are always more likely to pay for their work, and they may be more likely to be converted into paying users of the site.

Of course, for holding the animation copyright in their hands to play exclusive playback, or selling the second round of broadcast rights, recovering costs and making profits, this is not something that Penguin Video can say, they have to discuss it with Station B.

But in any case, although the second part of "Task Force" is not low-cost, it is unlikely to make a lot of money like the first season, but it will definitely not lose any money.

In this case, it is only natural to buy the third season.

Song Wenjie wanted to buy the third season of the animation, but something went wrong.

He and the people at Station B, before that, once again jointly proposed a purchase proposal to Wedo Entertainment, and the price was maintained at the level of 800,000 episodes in the second season, but Fan Zhe rejected it.

The asking price of Dimension Entertainment is 1.1 million episodes, and the total price of the third season has reached 16.5 million.

He felt that the price was too high, and Station B simply backed down.

They bought the second season of "Task Force", and they made a small profit while saving their capital, and it seems that this series of animations, due to the problem of the subject matter, has almost touched the ceiling.

Raise the price again...... The profit margin is too small, and there is a risk of losing money if you don't do it well.

It's a bit of a distress.

So, he thought about calling the kappa out.

At the dinner table, the two men talked about each other, and seeing that the kappa looked stupid, Song Wenjie was helpless.

"Eh, let's get down to business. Over there, can you help us, also build a bridge and tie the line, and then have a good talk? The price they give is too high. ”

“…… This is a matter of people's dimensional entertainment, although the copyright of the work is from us, but it has been completely sold to others, what kind of power do we have there. ”

"Don't do that, you're the most familiar with them......"

"Alas......" Kappa pretended to sigh and said, "Familiar is familiar, but this time it involves tens of millions of businesses, no matter how familiar the relationship is, we are also outsiders, and we can still affect the decision-making of other people's dimensional entertainment?" ”

"That's it...... Let's just pull a line. What Kappa said, Song Wenjie also understood, he was also a little sick and rushed to the doctor.

Kappa said, "If you want me to say, you will have 1.1 million if you have 1.1 million, won't you have it if you accept it?" Season 1 and Season 2 combined, how much money did you make in total? Especially in the first season, now that I think about it, three million is really a big deal. Just you make money, don't you let the dimensional entertainment make some money? ”

"They don't earn it yet!" Song Wenjie stiffened his neck and said, "I've asked insiders in the industry, their style of animation, if it is made to survive, it will cost more than ten per episode." In the first season, they didn't lose money at all, and they made a lot of money, and in the second season, they sold 800,000 episodes, and a film came down, making a net profit of eight or nine million, which is more profitable than our channels! The price of this third season is really going to gnaw meat from us! ”

"Then I can't help it if you think so." The kappa stretched out his hands and looked helpless.

Looking at Song Wenjie's distressed appearance, Kappa was secretly refreshed in his heart.

He hasn't forgotten what kind of face this guy had when the animation copyright sales of the first season of "Task Force" were cold.

At that time, because of the promise between him and Fan Zhe, he begged this guy in a low voice, so that he reluctantly bought the copyright.

Unexpectedly, now that feng shui is taking turns, today it will be replaced by Song Wenjie who is distressed about how to buy the third season of "Task Force".

The world is unpredictable.

However, his attitude today is more inclined to watch a good show.

On the one hand, he also hopes that the price of the animation of the third season of "Special Events Task Force" can further rise.

Why so? That naturally has its practical significance.

Unlike anything else, the cartoon style of the work "Task Force" is destined to be imitated.

The technical threshold of this work is not high.

So you can imagine what will happen when there is such a work, which has achieved good results and has a certain repercussion in the market?

Copying, imitation, and even plagiarism.

This kind of problem will arise not only in China, but also in places where there is capital.

But Levin Group is not worried about this.

The IP of "Task Force" is from them, and under the huge content library of Qidian, there are still works of similar styles, Taoyitao, after all.

This kind of content has caused a lot of imitation, which is of great benefit to Levan Group to sell the similar IP they hold.

Kappa wishes that the third season of "Task Force" could be sold more expensively, and the more expensive it is, the more crazy the capital market will be after smelling blood, and the copyright they hold in their hands will be sold at a higher price in the future.

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