Word-of-mouth fermentation and rising attendance have made some keen theater managers quietly increase the number of films scheduled for "Hell Apartment".

Their judgment was not wrong, and the number of screenings of "Hell Apartment" obviously brought higher revenue to the theater.

Although, on November 9th, that is, on Friday, the number of films scheduled has not increased much, and the box office of more than 7.4 million is not very high......

However, this is like a clarion call for attack!

On Saturday, November 10, the second weekend of the screening of "Hell's Apartment", the film's box office skyrocketed to more than 18 million!

This figure is 2.5 times that of Friday and nearly four times that of the first day of release!

And on the same day, the box office of "Happy Events of the God of Wealth" was just that.

This urban mythological comedy starring Shen Deng and Han Geng has a bit of a high and low box office, and its reputation is relatively poor. The score on Douban, there was still 7.2 at the beginning, and now it has fallen to 6.5.

It's November 11, Singles' Day, and it's a Sunday. The single-day box office of "Hell Apartment" has further improved, reaching more than 24 million. On the same day, "The Happy Affair of the God of Wealth" dropped to 12 million, which was almost the lowest day at the box office since its release.

But this is just the beginning, "Happy Events of the God of Wealth" on Monday, the box office was cut in half, only more than 5 million remained, but "Hell Apartment" is still strong, and it still maintains 18 million box office revenue on weekdays.

One started high and went low, and the other experienced a trough, and achieved a reversal in the second week of release!

Although the current box office gap between the two movies is still a bit big, the cumulative box office of "Happy Affair of the God of Wealth" has exceeded 300 million, and "Hell Apartment" has just exceeded 100 million, but it is obvious that fools know how to judge the next trend.

The movie "Happy Events of the God of Wealth", by the third week of screening, the potential has obviously been exhausted. All theaters have also lowered the schedule of "Happy Events of the God of Wealth", and the reduction is very large.

On the contrary, "Hell Apartment" was treated completely differently.

The single-day box office is 24 million, and this data is combined with "Hell Apartment", which has just recovered to 7% of the film schedule, which is certainly not low.

At least, compared to "The God of Wealth", which has nearly three times the schedule and has only half of the box office of "Hell Apartment" on Sunday, it must be the former that is easier to make money.

The treatment of the two is completely reversed.

By the third week after its release, the box office gap between the two films was widened.

"The Happy Affair of the God of Wealth", which exhausted its potential, basically swayed around three or four million at the box office in the following working days.

And after "Hell Apartment" ushered in the highest single-day box office so far, and after the number of films suddenly increased a lot, the box office was hot, and it did not fall at all.

Tuesday of the third week, sixteen million;

On Wednesday and Thursday, there were fifteen million. In the past two days, the box office of "Hell Apartment" has continued to complete the crushing of "Happy Events of the God of Wealth", and the box office of the latter has fallen to about three million, and the gap has directly come to five times more.

On Saturdays and Sundays, "Hell Apartment" ushered in a higher outbreak. The box office of more than 50 million in the two days directly brought the box office of the film to 130 million in the third week, and the cumulative box office exceeded 200 million.

There is no doubt that under this box office data, "Hell Apartment", a movie with a total investment of only 20 million, makes a lot of money under the investment income ratio of 1,000 percent!

……

In the past two weeks, Ye Jiayi's mood has been like a roller coaster.

To be honest, before the release of the movie, no matter how unconvinced she was, she had to admit that in the struggle before the release, she failed to fight her former boss David.

This gave her some frustration. With her character, she rarely does this, but this situation of being caught off guard and her reaction is not satisfactory makes her very uncomfortable.

What makes her even more uncomfortable is that she is worried that her business operation is not good, which will affect the final result of her work.

That would be very sorry for Fan Zhe.

In the first week of the release of "Hell Apartment", her mood was at the bottom, and she was in a very bad state, and the last thing she wanted to happen happened.

Fan Zhe also sees her state.

He comforted Ye Jiayi, saying, 'It's okay, it's not your fault', 'The box office doesn't have to be really bad', 'Our investment is not high'......

These words gave Ye Jiayi some comfort, but it was only there, and she couldn't change her mood at all.

Until the last two weeks.

The upswing at the box office, and even the explosion, made her feel redeemed.

In any case, the golden body of the works launched by 'Dimension Entertainment' since its establishment has never failed, and it has finally not been broken in this work.

She knows that this matter has nothing to do with commercial means.

The reason why "Hell Apartment" was able to come back to life in the end has nothing to do with everything, but only the quality of the work itself.

Maybe the outside world will judge from the perspective of word-of-mouth marketing and public opinion fermentation since the release of this movie, but Ye Jiayi, as the person concerned, knows better than anyone that in the previous situation, no one can save "Hell Apartment" from hitting the street, except for its own quality.

To be honest, when Fan Zhe wanted to make a horror movie, and even wanted to be a director herself, she was against it. Although the opposition was not very fierce, she quickly agreed after saying a few words, but she felt that it was not very reliable from the bottom of her heart, and she just thought it was a whim of that guy.

It's fun to invest five million in cash, buy a sports car and a house, and spend money to make a movie to make the boss happy, it doesn't matter. Anyway, in the final analysis, the company belongs to Fan Zhe, and no one else can say anything.

It's just that I didn't expect it......

She looked at the door of Fan Zhe's office with a complicated expression.

She had always known that Fan Zhe was a talented person, and she was like that then, and she is now.

However, she always disliked Fan Zhe's idea that she seemed to be a little reckless, unthinking, and lacking in planning, which was contrary to her personal values.

But for the first time in her life, she felt that there seemed nothing wrong with this.

Talented people should have this privilege.

Reflect on yourself, in the past, are many things really not good? Is it really time to admit that everyone's excellent places are different, and in some places, is it a lack of tolerance?

Thinking about it, she saw Fan Zhe walking out of the office.

The two looked at each other, and she looked away casually, turning her head away.

Fan Zhe touched his head in place, and couldn't figure out: what did she mean by standing at the door of her office for a while not far away?