With a production investment of more than 300 million yuan, including publicity and distribution, "Deadly Action", with a budget of more than 450 million, at the beginning of the summer season, even if it is not the most dazzling star, it should at least be a film with a significant weight.

If there is no "Martial Arts Grandmaster: War".

But it's a pity that there is a "Martial Arts Grandmaster: War" in front of it, and the box office exceeded 2 billion in the first week. Under this thousand lights, "Deadly Operation" looks bleak.

The box office of 70 million on the day of the premiere was seriously out of line with expectations.

On Saturday and Sunday, the situation was not much better. The total box office in the past three days has just exceeded 200 million.

As a newly released big-budget film with a large investment scale and a very strong cast, on the first weekend of its premiere, in the single-day box office, even "Martial Arts Grandmaster: War", which has been released for ten days, can't do it, which is indeed very problematic.

Yan Zhangrong felt as if his head had been knocked on a dull stick, and he had been in a daze for the past two days.

It seems that the box office income of 200 million in three days seems to be quite good, and it can be regarded as a success when put on many movies.

But "Deadly Ops" doesn't. This film, counting the publicity, is about to catch up with "War" in cost.

With the overall investment of "Deadly Action", the box office must reach at least one billion, so that the distributor will not lose money - the distribution company of this film is 'Huayi'.

And the producer of the whole movie, that is, the team pulled up by Yan Zhangrong with the tiger skin of 'Huayi', wants to recover its capital at the box office, so the box office of "Deadly Action" must be at least about 1.3 billion.

But what's the point of just not losing? Just preserving the capital is equivalent to a blood loss. The project took more than a year and nearly two years from preparation to production and operation after the finished product was produced. Isn't it money for these time costs? Hundreds of millions of investments, deposited in the bank with regular interest are tens of millions, take it out to invest in a movie, and in the end it will be changed without a loss, what is it not a blood loss?

Moreover, watching the premiere of "Deadly Action" only have a box office of 200 million, it may be difficult to finally reach a box office of 1.3 billion or even higher.

The latter things have indeed proved this.

After the weekend, during the weekday, the box office performance of the film market has dropped significantly. But despite this, after the end of the second week, the box office of "Deadly Action" was fixed at 320 million, and "War" rushed to 2.7 billion in one fell swoop.

By the third week, things had changed.

After all, it is a summer file, even if it is counted as a domestic protection month, there are many key domestic films in this schedule.

Don't underestimate the current domestic movies. As the domestic film market becomes more and more huge, and the audience's tastes are becoming more and more mature, many movies that feed shit have slowly run out of life. Don't look at the previous "Deadly Action" so miserable, in fact, this movie also has a score of seven points on Douban, which is not bad.

In the past, even if it didn't explode, it would definitely not be as miserable as it is now. was mainly shocked by "Martial Arts Grandmaster: War".

If "Deadly Action" is a separate theme, then it is fine, but it is also an action movie in a modern setting, which collides with "Martial Arts Master: War".

In the case of the popularity of "War", for most audiences, they have already seen a movie in the cinema recently, why go to the theater to watch another movie with a similar theme but not so well?

And in the third week, a domestic comedy was launched, which made "Deadly Action" even worse.

The cast of this movie is quite appealing at the box office, and to be fair, the film is indeed a good shot, so the results of the release are very good.

At this time, "War" has been in theaters for fifteen days. There is no script to work on in the later stage, because the film "Martial Arts Grandmaster: War" itself is a commercial film that takes the most orthodox path. The publicity exposure in the early stage was large enough, so after the release, the box office soared all the way. And now, half a month has passed, and the box office potential of the film has been almost consumed, and it has begun to enter the end of the screening.

As a result, "War" was suppressed by the new comedy, but the results still surpassed "Deadly Action", and the latter was the worst.

In the third week, the box office of "War" reached 2.9 billion, almost hitting the 3 billion mark, but there is no doubt that it will be able to achieve this goal within a month of its release. Moreover, with the current results of "War", even if the number of films scheduled in the future will be reduced a lot, at least it can maintain the release time in theaters for about a month, and the final box office is still expected to exceed 3.5 billion.

At the very least, it can reach 32 or 3.3 billion.

And "Deadly Action" is very miserable, the second week of release has passed, and the box office has just reached 500 million.

At present, based on the industry's estimation of this movie produced by 'Huayi Pictures', its final results may be Amitabha Buddha if it can exceed one billion.

The results have been placed in front of him, coupled with the reports given by consulting companies related to the film industry in the industry, the last bit of luck in Yan Zhangrong's heart has also disappeared.

His wave, blood loss.

According to the standard of one billion box office, through the box office, "Deadly Action" will lose about 100 million.

These losses need to be borne by Yan Zhangrong himself. Even, a large amount of money in it is his own money at all. Not to mention the blood loss, the other part is also the investment capital he has brought through his own relationship, and he is also responsible for this part of the loss.

Of course, the income of the movie is not only at the box office. If it is in the European and American markets, mature movie peripheral facilities will still bring huge benefits after the movie is released from the theater. Even, for many films, the revenue from the theater box office may be less than 30% of the overall profit of a movie.

However, in China, although the relevant peripheral facilities have become more and more mature in recent years, they are not enough to reach the point of the European and American markets.

In other words, in China, box office revenue is the key to a film's success or failure.

"Deadly Action" has a loss of nearly 100 million, although it can recover a certain cost through some later authorizations, TV station broadcasting, online on-demand, and other peripheral methods, but there is little hope of making up for such a big loss.

Even if it is made up, the time it will take is calculated in three or five years.

Yan Zhangrong, who has worked hard in the circle for so many years, once made a mistake in decision-making, and lost everything.

The catastrophe will not be restored, but the net worth and connections saved in the past few years are almost cold.

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