The pre-sale results of "Martial Arts Grandmaster" are not bad.

Although Wedo Entertainment has not announced this, other companies in the industry are always well-informed and can learn about this through clues in all aspects.

In this regard, all parties were slightly surprised - why? It shouldn't be!

Isn't it normal for "Martial Arts Grandmaster" to charge, and then be condemned by various audiences, and then die violently?

But this does not include Song Wenjie of Penguin Video.

On October 1, he met with his old friend Kappa and had dinner together when they talked about it.

"I didn't expect that Wedo Entertainment would be able to bring "Martial Arts Grandmaster" to life in this way."

"Indeed." Song Wenjie nodded and said, "They are indeed very bold and dare to explore the model of paid on-demand." But, to be honest, the reason why they were able to succeed was not so unpredictable. In fact, if you have a deeper understanding of the Internet, you should have a feeling that the current generation of Internet users is not the same as many years ago. ”

"In the past, due to environmental problems and the lack of development of domestic content production, we have indeed developed very poorly in the area of content copyright. Free is all the rage, and it has developed the habit of users in this environment. ”

"But that's changed a lot now."

"In terms of games, more and more people will go to the steam platform, buy console games, pay for games, and try to play the original works. You know, now the pirated versions of these games can still be found relatively easily on the Internet, in this case, there are a lot of people who are willing to pay to play the genuine version, what does it mean? It represents that our users have indeed matured, and the era of brutal development is slowly coming to an end. ”

"In terms of movies, the explosive growth of the domestic box office market has become a big box office in the world that can be compared with North America, which is very revealing."

"Moreover, when a movie was released before, it didn't take long for high-definition resources to be available on the Internet. What now? After a movie is released, it often takes two or three months, or even longer, to find resources on the Internet. Of course, there are some technical factors in this, but the protection of copyright by the state and major business groups is gradually becoming deeper. ”

"Not to mention TV dramas. I can't tell you more about our penguin video, so let's talk about the Aiqi video next door. In the past, not only them, but almost all video websites relied on making free content, getting traffic, and then monetizing through advertising.

Later, the content cost of high-quality film and television online dramas became higher and higher, buying TV series and movie copyrights became more and more expensive, and major websites gradually changed their profit models through methods such as watching exclusive content members in advance. As early as 2017, Aiqi Video's VIP membership income has exceeded advertising revenue. ”

"If you look at it this way, the prototype of paid on-demand has appeared in China for a long time, and it is a development trend that is slowly maturing. This step of Wedo Entertainment is just ahead of everyone. User acceptance of this is actually far stronger than conservative expectations......"

Song Wenjie spoke at length, and the kappa listened a little thoughtfully while eating with the vegetables.

He said: "Actually, according to what you say, it seems that this is the case in our industry. Our starting point, at the very beginning, did not take the free route, but directly opened the way of paid reading. Although it was very difficult at the beginning, and piracy was rampant, writers were able to make some money when they wrote, and some god-level authors were born. If I hadn't taken the path of paid reading, I can't imagine what the consequences would have been. ”

Song Wenjie knew the meaning of the second half of Kappa's sentence.

Without paying to read, it is difficult for writers to make money from their work, especially those in the lower middle class. There is no income from writing books, so of course there will be some people who continue to write with ideals and enthusiasm, but the quantity must be extremely rare, and the quality is not guaranteed at all.

Only when the author can have an income and hope for success will there be so many authors who will study the story and study the setting to write better works.

Without these, the Internet may not have developed at all, let alone become a point of cultural export, as it is now.

Especially later, Lewen Group made every effort to crack down on piracy and fought with Baidu, which can be regarded as achieving some results. In addition, the concept of genuine reading is becoming more and more popular, and the network development environment is becoming better and better, which in turn has given birth to more and better works.

In short, watching movies and TV series, users are willing to spend money to watch, and more and more better-looking works will come out. Otherwise, a distorted market will always be a pool of stagnant water.

After chatting about the development of the industry for a while, it is almost time for the end of the meal.

patted his well-fed stomach, Song Wenjie said: "I also want to congratulate you, this is another part of your copyright is going to be on fire." ”

Kappa waved his hand and said, "Don't talk about it, the copyrights that were sold to Wedo Entertainment back then were all sold except for all the copyrights, and they made the copyrights so hot that we couldn't make a dime." ”

"Come on, you're still selling good ...... with me," Song Wenjie teased, "When the animations of "Task Force", "4.6 Billion Ensemble", and "Amber" became popular one after another, how many times did your animation copyrights rise, do you think I don't know?" Also, after the copyright is popular, how many people will go back to the original work? It's all money! ”

"Hehe...... Kappa laughed twice and said, "Alas, we still want to continue working with Wedo Entertainment. We pitched them a lot of work and wanted to collaborate, but they didn't do it......"

"Not the right price?"

"No, the price they gave is actually quite good, but we still want to do it in a cooperative way, and we don't want to sell the copyright."

"Then you think too beautifully, it's normal for people not to agree. You just issue a copyright, and people have done it with all the effort and effort, and you will make money together? People are not stupid...... If you don't sell the full copyright, people will definitely not do it. ”

"That's why I'm worried......"

"I suggest that you sell some boutique IPs to them and let them do it. They are on fire, and the price of the entire copyright has risen, and it will be easier for you to make money by operating the IP in your hands, anyway, you have a lot of copyrights in your hands. Otherwise, if you really break up in one shot, it will be you who will lose, and people will be thriving when they make self-made content. ”

"Well, I know, it's the boss...... It's hard to say. ”

"You'll figure it out, and your boss isn't stupid."

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