If "Emperor Ruzi" can achieve the predetermined goal of dimensional entertainment, it will undoubtedly be considered a success.

Direct income alone can bring 400 million to the company.

As for platform value-added, it is a very large wealth that is difficult to calculate, but it is real.

The quality of users of the 'Dimension Platform' is very high. The content library of the platform, to be honest, is actually not strong, so far, the 'Dimension Platform' is working on video content, and it has only been less than three months of work. Even though almost all the content produced by 'Wedo Entertainment' has been put on it, and a lot of money has been invested in the external purchase of the copyrights of some movies, TV series, and animations, but in general, there was a very big gap in the amount of video content compared with the giants of the major video industries.

The main reason why 'Wedo Platform' can show competitiveness is that it is backed by 'Wedo Entertainment''s own strong content production capabilities. Exclusive video content, you can't see it anywhere else, even pirated copies are particularly difficult to find, the most important thing is that the quality is still extremely high, if you don't watch it, you won't find a substitute in the domestic market.

In this way, relying on the exclusive video content, the 'Dimension Platform' has a considerable number of paying users.

These users are all high-quality users, and they are also the greatest wealth of the 'Wedo Platform'.

Although the overall user base is not high, it is willing to spend money, which is an attribute that a large number of platforms are very envious.

As a result, a large number of advertising platforms have come to the door, hoping to invest in advertising on the 'Dimension Platform'.

In these advertising negotiations, Wedo Entertainment did not blindly accept it, but was stuck in many conditions.

For example, don't advertise too spam. For those FMCG advertisements, Wedo Entertainment takes the highest price and strictly controls the quantity, and at the same time, there are certain requirements for the quality of the advertising itself.

This is not a 'wedo platform' to do a forced style, but in its own user group, paying users do not need to watch ads, and among free users, wedo platform also expects people to have a good experience here, so as to convert into paying users as soon as possible.

If it weren't for the fact that the income from advertising was too tempting, the 'Dimension Platform' would even want to make a video ad-free model like Station B.

In fact, this part, the company's internal operation department, has been considering.

And user value is not only reflected in advertising.

Obviously, as long as the user base is large, then any content product launched by Wedo Entertainment in the future can carry out low-cost and high-targeted publicity on its own platform.

At present, the 'Dimension Platform' has attracted tens of millions of paid members through "Martial Arts Grandmaster". When "The Emperor of the Ruzi" is launched, how many of these paid members will be willing to come and see "The Emperor of the Ruzi"? You know, they watch the first ten episodes for free.

And among them, how many people will be attracted by "The Emperor of the Ruzi", and then buy the full episode of this show?

The reverse is the same, those who are attracted by "Emperor Ruzi" may also pay for "Martial Arts Grandmaster".

In the future, every work produced by Wedo Entertainment will be released on the 'Wedo Platform', and the effect of superimposing each other's paying users will be very amazing.

In the past, Wedo Entertainment only earned money by selling content, and at best, it had some fame, and that's it. The agglomeration effect of the work, the wealth that comes with it beyond the direct income, is all lost.

And now, the construction of the 'dimensional platform' has sealed this closed loop for them.

Of course, it's all about building on the content they make, good enough.

Audiences are ruthless, they will pay for quality content, but as long as the quality of the content drops, there are alternatives on the market that don't cost money.

Can "The Emperor of Ruzi" achieve the predetermined goal? It depends on what happened in December.

……

Approaching the beginning of November, there is a major festival coming: Singles' Day.

In the beginning, many people don't remember how this Singles' Day came about. But there is no doubt that in these years, e-commerce companies have turned this day of the year into a grand shopping carnival, attracting countless people to compete on this day.

Fan Zhe has not been in this festival for many years.

He is not a single person, and he is not so easily affected by the shopping carnival atmosphere created by e-commerce. He didn't care about the discount, and even because he hated the slow delivery during this time, he consciously avoided shopping online during this time for a long time in the past.

But this year, he has to join in the excitement on Double 11.

The operation department of the 'Dimension Platform' also engaged in a marketing campaign on Double 11.

The original price of Wedo members is 18.8 yuan, and it is sold at 11.11 yuan on the day of Double 11; The pre-order of "The Emperor of Ruzi" was opened, a trailer was released, and the launch date was set, and at the same time, you can enjoy a 7% discount when you buy it on Double 11.

The sales of "Emperor Ruzi" are not particularly good, after all, the popularity of this drama and the audience's expectations are far inferior to "Martial Arts Grandmaster", and the most important thing is that a lot of publicity work has not yet begun. Most people, I'm afraid, are unlikely to pay a lot of money for a drama that doesn't even know what to say.

After all, even if there is a discount, it will cost thirty-four yuan to buy the complete works of "The Emperor of the Ruzi".

But despite this, the complete works of "The Emperor of the Ruzi" still sold more than 600,000 copies.

The main force of purchase is still a fan of Wedo Entertainment, and a very small part is a fan of the original work.

A film and television drama that has not been promoted much, or even finished at present, can earn 20 million sales......

But this is just an appetizer, and the biggest contribution brought by Double 11 is still the sales of "Martial Arts Grandmaster".

Before Double 11, the sales volume of the popular "Martial Arts Grandmaster" had already reached 9 million units. After the heavy discount on Double 11, the total sales exceeded 12 million units in one go, and came to 13 million units the next day!

At the same time, the number of paid members of Wedo Entertainment has reached 18 million.

The upper part of "Martial Arts Grandmaster" has brought more than 750 million direct income to the company, and it is impacting 800 million at a fairly fast speed.

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