The first movie in the League of Legends universe, "Demacia: Glory", officially started filming, and as soon as it was announced, it immediately spread all over the country.

There is no need for Dimension Entertainment or Penguin at all, and too much publicity money is invested specifically for this, and a large number of gamers will be excited to forward the news on their own. A large number of public accounts and self-media, under this topic with huge heat, there is no need for anyone to say hello at all, they start on their own and write a large number of related articles.

That's all traffic! You don't have to think about it, just take the keywords of 'feelings' and 'League of Legends', and come out to blow a wave, and you will naturally be able to get a lot of clicks.

The heat instantly rises to the sky.

Wu Jingtong, marketing director of Wedo Entertainment, was still a little surprised even though he had expected this grand occasion for a long time.

However, this will not prevent him from continuing to follow the plan and push forward with the next step.

In fact, he didn't need to do more. He only needs to follow the development of time, unite with Penguin, and release some news about "Demacia: Glory" in multiple official channels every once in a while, and that is enough.

Send a concept design drawing today, and send an actor to join next week...... Anyway, as long as it is news related to this matter, as soon as it is posted, a large number of people will automatically pay attention to and like it.

And that's just an appetizer. The real publicity work still has to wait until the movie is about to be released.

According to the plan, there will be a large amount of money invested at that time. Online publicity, needless to say, Penguin's publicity channels, there are so many messes, in the V letter circle of friends, insert a full amount of advertising, I don't know how many people can see the relevant information.

Offline, it is estimated that a large number of movie posters will be pulled up in the central squares of major cities, along subway lines, and in movie theaters.

Of course, it's too early for Demacia: Glory to do a lot of publicity work. However, this heat is wasted, it is really a tyrannical thing.

In order to maximize the use of this popularity, one of the things that Wu Jingtong has been busy with recently is to try his best to relate the news of the upcoming release of "Hell Apartment 2" to the LOL movie.

But it's not that easy.

The two films "Hell's Apartment" and "Demacia: Glory" really don't have much to do with each other. The only thing that can be said above is that only these two works are the works of Dimension Entertainment.

As a matter of fact, Wu Jingtong's current large amount of propaganda work is working hard in this regard.

Compared with "Demacia: Glory", which is estimated to be released in almost a year, the more important thing at the moment should be "Hell Apartment 2".

There is still about half a month to go, and this movie will be launched. The propaganda work on it is also the time to start intensively.

It's just that the investment in "Hell Apartment 2" is quite limited, let alone spending a lot of money to promote it. Although the popularity of the work itself, because of the accumulation of the previous one, there are still some, but it is not very high.

In such a situation, it can only be like this, take a trick and try to publicize it.

However, after doing this for a while, Wu Jingtong himself was actually not very satisfied with the effect of publicity.

He feels that the overall conversion efficiency of rubbing heat is quite low. Many people, who may have had a certain interest in the work "Hell Apartment 2" at the beginning, but as soon as they found out that this was a horror movie, they immediately stopped paying attention.

After all, no matter how well the theme of horror movies is made, there are always many people who will not watch it at all.

However, Shi Jiangxuan and Lei Xiajun, who really led the release of "Hell Apartment 2", are already very satisfied with this.

These two, one is the president of 'Wedo Media' and the other is the general manager, both of whom are mainly responsible for the distribution company exclusive to Wedo Entertainment after the reorganization of 'Xinmo Media', which was acquired by Wedo Entertainment.

"Hell Apartment 2" should be the first work released by Wedo Media and produced by its own company since its reorganization.

The stakes are so high that the two of them can't help but care about it.

Before, they were very worried, worried about whether the work could get a good result. However, it is limited to the fact that the budget for propaganda funds is not high, so it is difficult to carry out a lot of large-scale propaganda.

Most of their previous distribution and publicity efforts were aimed at two audiences. One is a long-time viewer of "Hell Apartment 1", and the other is a horror movie lover.

However, the first part only has a box office of 370 million, even if there are a large number of online viewers, the overall audience is only that large. The so-called group of horror movie lovers is difficult to accurately locate and promote, and at the same time, this group also has a lot of overlap with the old audience of the first part.

Wu Jingtong used the LOL movie this time to bring a wave of hot publicity for "Hell Apartment 2", for them, it was a serious divine assist.

The attention that has been diverted, Wu Jingtong is used to doing big things, so he will naturally be a little unsightly, but for Shi Jiangxuan and Lei Xiajun, it is a lot of traffic.

They also immediately made a very timely response, targeting those who are ordinary and non-traditional audiences of horror films, their promotional strategy is to downplay the element of 'horror', and strengthen the two labels of 'dimensional production, must be high-quality' and 'suspenseful brain-burning'.

Their strategy works.

The attention that "Hell Apartment 2" has received has suddenly increased, and it has even faintly stepped out of the category of 'horror films' and moved towards a broader and more popular group.

That's certainly a good thing.

The foreign horror film market has always been a very mature field. In Hollywood, since the early days, horror films have been very good at making a lot of profits with small and cheap investments.

"Saw Horror", "The Grim Reaper is Coming", ...... These are typical works with small investments but big returns. Not to mention, there are tens of thousands of dollars of investment such as "Blair the Witch" and "Ghost Record", which can be exchanged for hundreds of millions of dollars at the box office.

But at home, it's a different story entirely.

The domestic horror film market, for a long time in the past - including now - has been greatly suppressed by policy, which has also led to a considerable slump in the horror film market.

In this environment, "Hell Apartment 1" can achieve a box office of nearly 400 million, which is really not easy.

But the goal of Hell Apartment 2 is to exceed that number as much as possible!

.。 m.