"I object, this price is too exaggerated, if we accept it, once we incur a loss, it will be a very big blow to us!"

Sure enough, as soon as the words were spoken, they received a very violent reaction.

Arnold had no way to make a decision at that time after Sheng Hai learned about the psychological price of "Steam Daming" by Dimension Entertainment.

Immediately after returning to the North American headquarters, he convened a high-level meeting to discuss the matter of "Steam Ming".

After he said the conditions given by Ye Jiayi, sure enough, the other high-level executives of Activision reacted very much.

This price is too high.

You must know that once this condition is agreed, it is equivalent to Activision spending at least more than $200 million for this work. And this money is redundant to use it to make a 3A-level work, but in Wedo Entertainment, you can only win the agency?

With 60 million agency fees, plus 160 million publicity, based on the current selling price of the top masterpieces commonly available on the market, 60 US dollars, then "Steam Ming" must sell at least 11 million units before Activision can recover its costs.

It's just a matter of recovering the cost.

Moreover, this 10 million sets refers to sales in other parts of the world except Chinese mainland.

If you can't sell it, you lose money.

Tens of millions of sets, what concept?

Many triple-A games that can be considered very successful have not reached this total sales figure.

But just recovering the cost is certainly not going to work. With such a big investment, who would be happy to do it for nothing?

Not to mention making a lot of money like "Taiwu 2", taking such a big risk, at least a yield of tens of percent, right?

If you want a better revenue situation, you must at least sell 14 million copies of "Steam Ming" in the global market except China.

It's just too hard.

Investing too much is very risky, and even if it is met, the return rate will be greatly affected because the cost is too high...... In this case, it is normal that Activision's top management cannot agree to this condition.

But there are also those who have other concerns.

"It is said that EA is also very closely connected with Dimensional Entertainment, once they make up their minds and are willing to shell out so much money, then there is no doubt that there will be another trump card in the hands of our old rival."

"So what? At this price, we can't afford it, and neither can EA. It's a huge risk for us, but why not for them? We can't take this price, if they want to take it, let them take it, a fiasco is enough to make them lose their vitality. ”

There was a lot of noise in the conference room.

Arnold didn't say much, he was obviously one of the tallest people in the room, but he sat on the edge with his hands crossed on his chin.

He listened carefully to everyone's words and put them together and put them in his own head to think about.

However, there were too many opinions, and the conflict between them was so great that it was difficult for him to think of a reliable plan for a while.

In other words, the most important thing is that he can't make up his mind in his own heart.

This was the case until the end of the meeting.

……

Two days later, during a drinking party, he met an old acquaintance.

It was a management from Blizzard Entertainment in charge of the commercial development side.

Speaking of the two, it is also through a group of companies, and the names are called Activision Blizzard.

After talking privately for a while, the topic naturally turned to Dimension Entertainment.

And the other party's words made Arnold finally make up his mind.

"Wedo Entertainment is a company that is very good at creating miracles, and we are convinced. The film and television copyright of the "Warcraft" series, if we had chosen to ask for a little less copyright transfer money and exchange it for a higher share ratio and investment ratio, now we can only watch this series make a lot of money. ”

He didn't say anything constructive, just a sentiment, but it inspired Arnold.

It was a bit like the feeling of clearing through the fog, and he made the final decision.

So far, Wedo Entertainment has not missed a beat in the production of works, which is very trustworthy.

This time, he went to Shenghai, China, to visit the headquarters of Wedo Entertainment, although he did not see the body of the game, but he also saw more game information provided by Wedo Entertainment that has not been disclosed yet. From these materials, he, as a practitioner in the game industry, can probably judge the quality of this work - this is a game work.

So what are you waiting for?

Even if the situation is the worst, the investment of 200 million yuan is all lost, and you can't get a cent back, can you still lose all the money you made on "Taiwu 2"?

Impossible.

This is certainly a big gamble, but after careful thinking and analysis, the situation is not so exaggerated.

All things considered, based on the very good quality of the work "Steam Daming", even if the entire overseas market can't sell so much, then at least a few million copies will be sold, and the problem should not be very big. Arnold is very confident in this, because since they want to fight for the agency rights of this work, they have of course conducted a detailed investigation of the market.

In this case, there will be a loss, but it is not as big as imagined.

And the advantage is that there is no doubt that there will be another masterpiece in their hands, which is also a great benefit to the supplement of Activision's own game camp.

It's still a worse, worse situation.

Once "Steam Ming" once again completes a miracle like "Taigo 2", Activision will undoubtedly make a lot of money.

After going home and thinking about it all night, Arnold finally made his own decision - even if it was a big cost, but it could be won!

After making up his mind, he announced his idea the next day at the company, then sought out a group of lobbyists and communicated with the board of directors.

In addition, he also set up a corresponding negotiation team and flew to Shenghai to conduct relevant business negotiations with Wedo Entertainment.

Although Arnold has decided to accept the conditions of Dimension Entertainment, the price is still too expensive. If possible, he still hopes that he can negotiate the publicity budget and agency money as much as possible through negotiations.

However, judging from the news from the negotiation team, Wedo Entertainment is biting very tightly in this regard.

In the end, the initialed agreement between the two sides only adjusted the publicity budget from 160 million to 150 million.