"Emperor Ruzi" is currently facing a very strong opponent: "Heavenly Dao Library".

is also an adaptation, and the popularity of "Tiandao Library" itself is much higher than that of "Emperor Ruzi".

The two are not the same genre, the former is a fantasy theme, and the latter is an alternate history; The former is in the middle, taking the refreshing route, and the latter is completely winning with the plot.

'Texhong Investment' obviously studied the successful route of 'Wedo Entertainment', they found a hot buy, and then invested a lot of money to adapt it. The cast is relatively good, and the starring role is a first-line traffic actor, but the most important thing is that this show has also invested a lot of money in the setting of fantasy scenes and special effects, and it is said that the visual effects are also quite powerful.

In terms of business model, 'Rainbow Entertainment' cooperates with Youku, and it is also a paid viewing model.

Obviously, 'Rainbow Investment' is taking the same path as Wedo Entertainment's "Martial Arts Grandmaster" in the work "Tiandao Library", and they hope to replicate the success of "Martial Arts Grandmaster" in this way.

Countless experiences have shown that following in the footsteps of successful people is the easiest path.

However, Zhang Xinhua was always a little uneasy.

Although David is the boss and the chief boss, after all, he is still the person in charge of 'Rainbow Investment', and he has a lot of work and often can't get out of his body. At present, the actual executor of 'Rainbow Entertainment' is Zhang Xinhua.

At the beginning, he was against copying the business model of "Martial Arts Grandmaster" entirely, but he was unable to convince the boss.

After all, the work has to be continued, and after the work is completed, the selected time will be launched about two days earlier than "The Emperor of Ruzi".

Regarding the publicity work of "Tiandao", Zhang Xinhua is staring at it, and the person responsible for the actual work of publicity is also one of the middle and senior managers of "Rainbow Entertainment", Cao Yufei.

This operation supervisor, who used to work in Penguin Video, took over the company's operations after being poached by 'Texhong Entertainment', and under coordination, obtained many external publicity resources.

I have to say that Cao Yufei's character is put aside, at least, his work ability is quite outstanding - otherwise it is difficult to mix with the status of middle and senior managers in an Internet company of BAT's level. After he took over the content operation of 'Rainbow Entertainment', it really brought great value. From his own work ability, to the resources and contacts he has accumulated in his past experience, he has done a very good job in the content operation of 'Rainbow Entertainment', which has significantly improved the company's performance.

It is also this kind of achievement that makes his position in the company of 'Rainbow Entertainment' climb rapidly in a short period of time, and it is now the most important decision-making level in the company, and the shortest entry qualifications.

However, Zhang Xinhua actually doesn't like this person, he can always see the shadow of the villain from Cao Yufei. Some of the deeds I have vaguely heard about him are not very good, and many of them can even be called bad, which deepens Zhang Xinhua's bad feelings towards that guy.

However, it seems that David admires this person quite a bit, and he also handed over all the publicity work of "Tiandao" to Cao Yufei.

The work "Heavenly Dao" is a very important step in the plan of "Rainbow Entertainment". In order to achieve the expected results, the company's publicity budget is quite extravagant.

With such a large amount of resources, Zhang Xinhua still remembers that Cao Yufei was so smiling that his mouth was almost up to his ears at that time. In front of David, that guy packed the ticket and said that he would definitely do a good job in propaganda and completely crush "Emperor Ruzi".

In this regard, Zhang Xinhua does not have too many doubts.

In terms of subject matter, "The Emperor of Ruzi" is a historical drama, and it is not as good as fantasy dramas in terms of the attractiveness of traffic, not to mention the huge difference in cast and publicity budget between the two sides.

This has been proven by the facts.

Zhang Xinhua, as the actual executor of the company, can clearly see that in the data summarized by all parties, it is very clear that the popularity of "Tiandao" is climbing at a fairly fast speed after the centralized publicity begins.

Especially on the eve of the launch of the "Tiandao Library" series, the related popularity index has reached a fairly high level.

In horizontal comparison, the popularity of "The Way of Heaven" is indeed as Cao Yufei assured, and it has completed the crushing of "Emperor Ruzi".

Judging from the search engine, the number of comments on related articles, and the radiance of social media, although "Emperor Ruzi" has performed well, some audiences, especially fans of Wedo Entertainment, are paying attention to the situation of this drama, but this attention is not comparable to the popularity of "Tiandao".

The actor's lace, the trailer edited out of the essence of the series, and the prediction of the official account article ...... the popularity of "Tiandao", and almost all of them have achieved crushing victories over other works in the same period.

Even in terms of longitudinal comparison, the current popularity of "Heavenly Dao" does not seem to be even worse than the original "Martial Arts Grandmaster", and even in terms of data, it looks even better.

This result made Zhang Xinhua feel a lot more relieved, and at the same time, his bad feelings towards Cao Yufei were slightly reduced.

At least, this guy didn't say much nonsense, and he did have his own hand in marketing and operation.

And now, it's time for "The Way of Heaven" to be launched.

Although all the work has been arranged, Zhang Xinhua still can't help it, and came to the company in person, always keeping an eye on the results after the launch.

The work was launched on time, and then Zhang Xinhua could see that the data began to soar through the synchronized messages.

An hour later, the good news came.

"The first day was a big hit! It was launched for only one hour, and the total number of views exceeded 100 million! ”

Seeing such data, Zhang Xinhua could not suppress the joy in his heart.

This is quite an achievement. At the beginning, even "Martial Arts Grandmaster", the total number of online broadcasts exceeded 100 million, and it was said that it took five hours.

Of course, there are many reasons for this. "Tiandao" released fifteen episodes on the first day of its launch, the first five episodes are free, six to twelve episodes are free for Youku members, until eighty-two episodes, all of which are paid for in the form of one yuan per episode and member discounts.

Not to mention anything else, just pure free content, "Heavenly Dao" has two more episodes than "Martial Arts Grandmaster", not to mention that when the latter was launched, only five episodes were released, which was three times worse than fifteen episodes.

But in any case, being able to surpass "Martial Arts Grandmaster" in terms of the number of broadcasts at the beginning of the launch was something that Zhang Xinhua had not been able to think of beforehand.

This achievement, with the current popularity of "The Emperor of the Ruzi", is impossible to achieve, and it is even more than an order of magnitude worse.

"Looks like I'll be able to get a good night's sleep today."