Chapter 400: What's the Big Deal?
The entire story of "Demon Hunting Notes" is based on such a cruel worldview.
Guo Lei fell in love with this work after watching the content of the first episode.
The opening prologue is a little dull, but the world view, the cold tone of the picture, and the wasteland punk style make this anime full of a strange charm.
In the second half, Su carried a rifle and calmly slaughtered the wolves, as well as the duel with the head wolf of the wolf pack, which was very tasteful.
The fighting style of "Demon Hunting Notes", how to say, if you describe it according to Guo Lei, is the flame in the ice and snow.
Under the cold and cruel painting style, the battle is so hot that it is a mess, with gunfire, blood, and broken limbs......
After reading it, how can it be a cool word?
Up to now, Guo Lei has seen a lot of works from Dimensional Entertainment. They make things, and they have always had a variety of styles.
But all in all, what they do, except for "Special Events Task Force", which is very special and niche, and the horror film "Hell Apartment", other works, from animation to TV series to movies, are actually very popular works, and they are suitable for almost all age groups.
But "Demon Hunting Notes" is not. If you only look at the picture from the perspective of the picture scale, this may be the largest scale work that Dimension Entertainment has made so far.
And if you count the dark and cruel values and worldview, then its scale, in the scope of animation around the world, is relatively large.
But in fact, compared to the original book, the animation has actually been restrained a lot. Even if the world view is cruel and the picture is bloody, many of the contents of the original book about 'sexual' aspects can be abridged.
It's not that the original is yellow, but a lot of cruelty is expressed from the sexual, and the animation still kills a lot of this part.
But no matter what, this work is still somewhat inappropriate for children.
On the regulatory side, Wedo Entertainment began lobbying as early as half a year ago, when the project was just established.
At the same time, on the platform itself, they themselves have also made a classification with industry ethics - registered users themselves need to provide proof of identity, and they must be over 18 years old to be able to buy and watch this drama. If you don't have a real name system at the time of registration, or if you provide registration information if you're a minor under the age of eighteen, you won't be able to watch and purchase the anime.
To a large extent, this can reduce the possibility of minors viewing the work.
Of course, it is unlikely that it will be completely eliminated. After all, if a minor registers an account with their parents' ID card and pays for it; Or if you use your parents' account directly, it's still hard to distinguish.
It's always impossible to verify a wave of age before watching the anime.
But Wedo Entertainment has tried its best to do its own thing.
It's not like this thing can't be seen by minors, bloody violence is such a thing, to be honest, there are too many things like this on the Internet. What's more, the bloody violence of "Demon Hunting Notes" is not very related to values. Regardless of what the original book looks like, at least the world of the animated version of "Demon Hunting Notes" is very dark, but it never promotes bad values. Judging from the first episode, the protagonist is also a person who is on the right path.
Of course, after the results come up, I'm afraid there will still be a lot of reports, and there will be a lot of troubles in this regard.
However, for Wedo Entertainment itself, first do its own things well, and then actively keep in touch with the relevant audit departments and cooperate with the work, I believe that many things can still be solved.
Let's not consider those for the time being, on the first day of the Demon Hunting Notes, the results were pretty good.
From the various discussions about the animated version of "Demon Hunting Notes" on the Internet and social media, it can be seen that although some people will not like this work, it is still the majority who sing praises.
For example, Guo Lei, he is very happy that domestic animation businesses can finally enter the field of animation works with more depth.
"Demon Hunting Notes" has almost no low-level content, and it is an anime that is purely for adults.
Especially such a style and such a story, they all show the ability of dimensional entertainment.
On the first day of the work's release, a total of 800,000 copies were sold, including the pre-orders in the early stage—which is about 40 million yuan in revenue.
This already seems to be a very good income, but in fact, it is still a certain distance from the cost line.
The amount of investment in "Demon Hunting Notes" is not small—at least nominally.
One season, ten episodes, the total investment is claimed to be 45 million US dollars - this is equivalent to 300 million yuan.
With so much money, it's enough to shoot a commercial movie with good visual effects.
However, CG animation burns money, that's for sure.
Of course, most of the cost of pure CG animation like "Demon Hunting Notes" is paid to 'Dimension Technology', which can be regarded as left-handed and right-handed.
According to the effect that Fan Zhe saw when he tried to see the content of this animation, if other companies were to produce it to the same standard, 45 million dollars may not be enough.
From the very beginning, the plan was to launch the work in mid-November, and for this reason, the relevant departments of the company started the relevant publicity work around October.
At the beginning, the cost of publicity and distribution was not large, and the whole network was cheering for "Demacia: Glory" at that time, and there was no point in throwing money at this time. Grabbing your own traffic, that's definitely not reliable.
Later, when the box office of "Glory" exploded and the discussion was extremely high, all aspects of publicity really began to exert force, and intentionally linked the two works together.
After all, it is all produced by Wedo Entertainment.
The effect is okay, and it also brought 800,000 sets of sales on the first day.
However, due to the high cost, although the sales were not bad, the shadow of losing money still hung over the head of the animation department of Dimension Entertainment.
The cost of more than 300 million yuan, calculated according to 50 yuan per set, has to sell 60 million sets!
That's a slightly frightening statistic.
Such a goal, combined with the results of 800,000 sets on the first day...... It's a little hard to complete.
Of course, as an animated work, there are many ways for "Demon Hunting Notes" to recover profits. For example, the development of peripheral copyrights, such as the operation of overseas broadcasting......
But in the past, there was no work of Dimension Entertainment that was not profitable, and as a result, on "Demon Hunting Notes", the good guys are losing the rhythm.
Miller felt very uncomfortable.
But Fan Zhe felt that it didn't matter: "It doesn't necessarily mean to lose, and if you lose, you will lose, it's a big deal." ”