Chapter 23 Word-of-mouth marketing
Liang Shuyue was a tap water, which was willing. This is how a self-cultivation of tap water should be refined.
In her group of thousands of friends, she had a heated discussion about this work with her friends.
"This company feels like it has just been established, and I don't know if it's reliable or not."
Seeing someone say this, Liang Shuyue immediately knocked on the keyboard: "What's unreliable?" Just that short film, I don't know how much money will be burned. Did you read the link I just posted? That CG is also very good.,With such a level.,How can it be unreliable? ”
"That's right." News of the man soon came out, "This studio is so strong, I feel." ”
Another person also came forward and said: "There are not many people with this level in China, right?" ”
Liang Shuyue: "I decided to pay more attention to this company in the future, and let's take a look at the finished product of "Full Time" first. I have a hunch that his family may be able to bring more surprises in the future. ”
……
In fact, the propaganda plan was largely set by Fan Zhe.
At the beginning, the propaganda company just followed the meaning of normalcy, saying that it would find a few big Vs to post on Weibo, and it would be over. Fan Zhe's list is just a gadget between their teeth, and the person in charge doesn't care about it at all.
But Fan Zhe himself couldn't help but care.
He spent so much money on publicity. The money I earned from the opening animation of "Assassination Squad" bought a new machine for the 'Dimension' system, registered a studio in Shenghai, paid Mi Le's salary, paid Lu Yuxiang's intermediary commission, and helped the family pay back a sum of money......
This series of things was taken down, and it cost more than 300,000 yuan, and most of the money earned from the animation at the beginning of "Assassination Squad" has been thrown out.
I owe my old money, and it's time to repay it again. That's a total of more than 500,000 debts, although you don't have to pay it all in one go, but when the repayment date comes, you must prepare a sum of money first.
Then, a cartoon doesn't just need the picture, the follow-up character dubbing, sound effects, music, these things have to be spent on going out to get them.
His current funds are very tight, and he can squeeze out 100,000 yuan for publicity, which is already a bloody investment.
In fact, if he could, he was not willing to fight like this, and it was very risky if he didn't succeed. According to his idea, wouldn't it be nice to do a few more outsourcing like "Assassination Squad" and make some money first?
But it's not very reliable.
The main thing is that he lacks resources for this. He had also asked Lu Yuxiang before if there was such outsourcing, but Lu Yuxiang told him that there was not.
Although Lu Yuxiang assured him that as long as there was an opportunity in this regard, he would contact him as soon as possible. But Fan Zhe can't just wait for a new job to come to the door, and at the same time be a salted fish with a powerful 'dimensional' system in his hand.
As a result, he could only take risks and take the initiative to find opportunities.
In fact, after paying this promotional fund, it is still a question of whether the remaining part of the hand is estimated to be enough for the post-production of the animation.
The publicity fund of 100,000 yuan is the limit of what he can take.
The money is just like that, and it must be spent on the cutting edge.
After thinking about it for a while, Fan Zhe approached the public relations company and took the initiative to ask for a revision of the publicity plan, and finally finalized the method of focusing on word-of-mouth publicity.
Don't spend money to find big V, just let them find a group of water armies, and post in some gathering places for anime lovers and novel lovers.
In this way, you can reach the audience directly, and hope that the quality is good enough to attract a certain amount of attention on word-of-mouth.
Is word-of-mouth marketing okay?
At present, Fan Zhe has paid attention to it himself, and he feels that the publicity effect is quite reliable, especially the tap water attracted by the so-called outflow clips, which makes him quite satisfied.
"Everyone, how much water......" Fan Zhe kept chattering.
For now, this is just a warm-up for propaganda work. At this point, I will leave it at that.
Word-of-mouth marketing is difficult to become popular all at once, there must always be a fermentation process, and the quality of the work needs to be passed.
He is full of confidence in this, and the last thing he worries about is the quality of his work.
After seeing the current reaction on the Internet, he felt that the early publicity work was actually almost over.
Now, the project of the animated remake of "Full-time Master" has not yet been completed, and the animated feature film still has a little tail, and the sound effects and character dubbing in the back have not been done yet.
And when all this is done, the feature film will have about an hour of content, and it will be released to the Internet completely free of charge for people to watch. At that time, the second phase of publicity work will also begin, which is still based on word-of-mouth marketing, which is best to cause a sensation.
In the end, Fan Zhe hopes to achieve the goal of attracting the attention of the Levan Group and grabbing the animation production rights of the second part of "Full Time Master".
And even if this goal is not achieved, as long as he hits out the name of his newly established 'Dimensional Entertainment', it will be considered a success. A mature, well-reputed, and sensational work will bring immeasurable benefits to him in the future for more projects.
In other words, he didn't expect the work to make money at all.
The work of the animated feature film has a 'dimensional' system for calculus, and Fan Zhe does not need to care about it, and Mi Le can also handle the rest of the sketches. What he started to worry about was post-production.
Thinking of this, he called Ke Jianliang, a sound engineer from his former company.
With the foundation of previous communication, things are easy to do. Ke Jianliang readily agreed to help Fan Zhe with animation sound effects.
He will be responsible for all the sound effects of the anime, such as the sound of weapons handing over during battle, footsteps, and the sound of the door opening. Even, including some soundtrack parts, he will help with it.
After talking about these things, at the end, Fan Zhe said: "Hey, by the way, Xiao Ke, can you contact some voice actors and dubbing?" I need that for this animation, too. ”
"No problem." Ke Jianliang said, "Boss, don't you know, this line of work is actually not easy to do, I have a lot of friends, old classmates, life is not very comfortable, there is a chance to earn extra money, I am definitely willing to come." ”
"Hmm...... I'm probably going to have five or six voiceovers. ”
"No problem, leave it to me."
"How much does it cost?"
"Look at the level, look at the fame." Ke Jianliang said, "If you want to find some big names, it's not cheap." Looking for a more general one, it doesn't actually cost too much money. ”
Fan Zhe said: "I don't have a lot of budget on hand, I don't need to find a big card, and I don't need to be very distinctive, but I must have solid basic skills." ”
"Well, I'll find a time to contact a dubbing studio, and I'll be able to finish it soon."
"Okay, I should also go to Shenghai at that time, and the quality must be passed."
"The boss believes I'm right."