Xie Peihe, who came to visit, Fan Zhe met in person.

For the time being, Wedo Entertainment has not yet done a drama with a theme similar to "The Emperor of the Ruzi", so Comrade Xie has no place to use it.

But despite this, Fan Zhe is still very polite to people. The success of "The Emperor of Ruzi", as the director, Xie Peihe, has contributed a lot, and with this, he can't snub others.

What's more, if the future is not guaranteed, Wedo Entertainment will open similar projects again, and there will be no chance of cooperation at that time.

In fact, the copyright department of 'Wedo Entertainment' has started a round of negotiations with all parties just after the New Year.

The main thing is to buy the copyright.

The Copyright Department is a department within Wedo Entertainment that was reorganized and established a few years ago, and as the name suggests, this is a department that is specifically responsible for the company's copyright work. The specific work content is mainly in two aspects:

The first is responsible for copyright protection. For example, all the copyright content of Wedo Entertainment, from character images, to names, to patterns, and a series of content, have many external authorizations. For example, licensing to toys, such as licensing to clothing patterns. At present, the Ministry of Commerce is still doing the work of outside sales, and the copyright department is mainly responsible for reviewing the parties who have authorized them to use them in compliance. Are there any behaviors that jeopardize the value of IP?

In this regard, they need to work together with the legal department to deal with it.

The second important job for them is to manage the company's rights and acquisitions.

This is important.

At present, so far, whether it is animation, film and television, or games, we have basically made adaptations, rather than original stories.

The reason is simple: adaptations of works, obviously, are more likely to succeed. This point may not be so obvious in China, but if you look at Hollywood, it is very clear - sequel movies, movies adapted from, comics, and games have greatly crushed pure original movies at the box office.

This reason is obvious, in the case of an original soundtrack, it will obviously get the attention of lovers of the original work, that is, the so-called fans of the original work.

But even in addition to the attraction to fans of the original work, there is a very important truth.

All adaptations are necessarily based on the more successful original works. Then, the reason why the original work can achieve a certain degree of success must have its uniqueness, and the quality of the work can be guaranteed by giving full play to this uniqueness.

Some original works are not so popular in themselves, but on the contrary, the adaptation can make fire, which is based on this.

The example in front of you is "The Emperor of Ruzi".

"The Emperor of Ruzi" is an excellent historical overhead theme, and among the many histories below the opening point, it is also excellent, but it is obviously not the top, and due to the problem of writing and style, it seems very niche.

But it can gain a high reputation in a niche category, which naturally means that it does have a very unique place.

For example, the characters are well written, for example, the text has its own style, and for example, the rhythm and structure of the whole story are well arranged.

These things, when adapted, were retained as much as possible and absorbed by film and television dramas, which is obviously a guarantee of quality.

In the final analysis, it is obviously a broad road to film and television adaptation of works that have had successful experiences. This is also a very significant feature of the so-called 'film heavy industry'.

In the future, if there is no accident, Wedo Entertainment will still take this path, and this also requires them to have enough IP reserves in their hands.

At present, the copyright department of Wedo Entertainment is attacking everywhere to try to buy the film and television rights of some works, but in many cases, the results are not good.

The source of IP is roughly from the three major parts of Yu, comics, and games.

Let's talk about games first, the domestic game market is not underdeveloped, but too deformed, and the market is full of all kinds of mobile games and web games. It is true that these games are very profitable, but the value of pan-entertainment IP development is too low. As for excellent masterpieces such as "Resident Evil" and "Tomb Raider" that are suitable for IP development, I haven't seen one for so many years. The only ones that have some value are those that were popular back then, such as the fairy sword series, the Xuanyuan sword series, and the fantasy Three Kingdoms series.

And to comics,The situation is similar,But it's a little better than a game,After all,Over the years,Guoman has also been developed slowly through the online platform,But there is still a lack of precipitation,There is a huge gap with the top level overseas。

Only, especially the Internet, this thing is developed in China, after nearly 20 years of tempering, a complete set of industrial chain has been formed, the market is becoming more and more mature, and the acceptance is relatively high, which in turn stimulates a large number of people to invest in the creation of the Internet.

Maybe in the past, the Internet was still synonymous with low quality, but now, although the market is inevitably filled with a large number of shoddy works, with the development of the market, excellent things are also emerging.

Otherwise, the Internet will not penetrate overseas, and there are readers all over the world who are reading the Chinese Internet.

The copyright department of Wedo Entertainment, the work of collecting copyrights outside is also obviously affected by market factors.

I can't receive any good film and television copyrights for games and comics, and when I see a good work, people are also lions with big mouths, and they can't wait to treat Wedo Entertainment as a big wronged person and gnaw a big piece of meat.

Although, they also tried to acquire some overseas game copyrights, such as the people of "Dimension North America", they went to contact Sony, trying to see if they could buy "The Last of Us" (American Doomsday), a game that was famous all over the world, but the price offered by others, Dimension Entertainment basically couldn't afford it - not to mention the high copyright fees, they still wanted the project dominance, more than 40% profit sharing, and a one-piece sign......

What a joke? Make a movie to make money for Sony?

In the end, in the end, the copyright department of Wedo Entertainment, where certain results have been achieved, is still there, especially in online articles.

This is also the part of the film and television works developed by Wedo Entertainment in the past.

first won the film and television copyrights of Yanyu Jiangnan's "Blasphemy" and "Demon Hunting Notes", and then got the "Sword in the Snow" of the princes of the Beacon Fire Opera......

And a bigger trick is still to come - the current head of the copyright department, Wei Han, is engaged in a film and television copyright negotiation involving hundreds of millions of funds and more than ten works with Lewen Group.

It's just that they also encountered some difficulties.

The person in charge of the Lewen Group who is in charge of contacting them is none other than an old friend of Wedo Entertainment, Kappa.

Kappa has also risen to prominence in recent years.

Anyway, since he began to host various collaborations with Dimension Entertainment, regardless of whether he has taken advantage of Dimension Entertainment, at least, almost all the works he has hosted and sold to Dimension Entertainment have been successful, and the IP value has grown significantly.

What's more, I found Dimension to help them do the "Full-time" series, which is really quite profitable. Although, they didn't make any money on the anime of "Full Time", and they basically returned to their original cost, but the entire IP was made popular, and their live-action TV series made a lot of money, and then they also made a movie, although the quality was average, but the cost was not high, and they reaped a wave of income steadily.

And even those other works that are sold to Wedo Entertainment with full copyright still bring them great benefits.

Although the IP sold by Lewen Group to Wedo Entertainment basically did not sell at a very high price, and they were all sold with full copyrights, and the subsequent income had nothing to do with their half-dime, but Wedo Entertainment made the IP popular, and the original one would definitely be on fire.

The electronic subscription of the original book alone makes a lot of money.

And this is just a small amount of money, and more importantly, after Wedo Entertainment made the copyright value of the online article on fire, in addition to themselves, Lewen Group benefited the most.

There are simply too many IPs in their hands. Then the east wind of Dimension Entertainment, all their IPs, the price has risen wildly.

"Tiandao Library" is a typical example, when they sold the copyright of this fantasy to 'Rainbow Entertainment', they sold it at a very high price, more than 30 million film and television copyright authorizations, plus 10% profit sharing, it is simply slaughtering 'Rainbow Entertainment' as a fat sheep.

Well, as for the final film and television performance of "Tiandao" did not meet expectations, what does this have to do with Lewen Group? More than 30 million is in hand, and there is no profit sharing. Anyway, at this price, if they make their works popular before Dimension Entertainment makes them popular, they can only sell for about 10 million at best.

From "Special Events Task Force" to "Evolutionary 4.6 Billion Ensemble" to "Amber Sword", these three animations, especially the latter, have allowed Lewen Group to sell a large number of works suitable for anime adaptations at very good prices; The popularity of "The Grandmaster of Martial Arts" has made the fantasy-themed film and television dramas that are already a bit cool and cold again, otherwise "Heavenly Dao" would not have been sold at such a high price.

It is also taking advantage of this east wind that Kappa has risen all the way within the Lewen Group, and has now begun to take full charge of the company's copyright operation.

When Wedo Entertainment came over to discuss the purchase of Lewen Group's IP works, they took it very seriously, and Kappa was naturally responsible for this work.

After initial contact and before formal negotiations began, Kappa was summoned by his boss and asked for an order.

This probably means that Wedo Entertainment can make IP popular, so you must cooperate with them. At the same time, because the works you work with them are always successful, try to negotiate a higher price.

And these are secondary, the most important point, is that we must talk about the later sharing, if there is no later sharing, then I would rather not cooperate.

He still remembers the original words of the boss: "The reason why Wedo Entertainment can succeed is that our IP has played a vital role." Cooperation is two benefits, and division is two defeats, Wedo Entertainment will not fail to understand this truth, without our IP, they want to succeed, and it is not so easy to ......"

Hearing this, Kappa knew that his boss had floated.

In the past two years, Lewen Group has enjoyed a very high treatment in the upstream of the entire IP market.

In such a situation, it is normal for the boss to feel that he is the only one in the world.

But when people are fluttering, it is easy to forget the roots.

The boss believes that the reason why Wedo Entertainment can make the work successful is because of its own good IP. Kappa doesn't deny this, but the most important thing is that people don't have strong skills and are very good at making things?

But he had no way to say these things to his boss.

He can only lead such instructions to talk to Wei Han, the current person in charge of the copyright department of Weiwei Entertainment, about this matter.

And there is no doubt that their first contact will inevitably end in failure.

Wei Han did not accept this condition at all.

In his meeting with Kappa, he said very bluntly: "We have room to negotiate the price, but there are only two points that are not negotiable. First, we want full copyright, and we don't accept just buying the copyright of the series and giving up the copyright of the movie, which is impossible; Second, revenue sharing is also outside our acceptable range. ”

What Wei Han said, although Kappa had expected it, but such a resolute attitude of Wedo Entertainment was still a bit beyond his imagination.

Before he could say anything more, Wei Han immediately continued: "If you don't give up these two unrealistic ideas, then I can only say that we may not have the opportunity to cooperate again." ”

After saying that, the person stood up directly and stretched out a hand, which meant that he was going to shake hands and end the negotiation.

But what can kappa do?

According to the instructions of his own boss, there is no later division and no discussion; According to Wei Han, there is a later division not to talk about.

This is completely fundamentally different, irreconcilable.

So what's there to talk about?

Kappa can only watch people leave.

After the negotiations, Kappa followed the boss's request and went to his office as soon as possible to report to him.

"What? Failed negotiations? "The boss's face changed a little.

Kappa reluctantly told the boss what Wei Han said.

After listening to what he said, the boss looked very uncertain.

He really didn't expect that Wedo Entertainment would be so rigid.

Do they really think that they can have fun without their own works?

At the mention of this, Kappa, who was standing in front of the boss's desk, remembered another thing and hesitated whether to report it.

Seeing his face, the boss waved his hand a little irritably, and said, "Just say anything!" ”

"It seems that Wedo Entertainment has also negotiated IP copyright with several other stations, and I heard that it bought the copyright of "Demon Hunting Notes" and "Sword in the Snow", ......"

The boss's face became a little panicked.