There are many movies that are not popular, and there are many movies that have a bad reputation but a good box office.

But "Shadow Wars" is a typical example of poor word-of-mouth and poor box office.

If the box office on the first day of release reached 40 million, which is not satisfactory, you can look at the follow-up trend, it fell sharply to more than 10 million on the second day, and it didn't even reach 10 million on the third day.

For a discerning person, this film is almost cold.

Three weeks have passed, and the box office has stayed at more than 100 million.

This movie, counting the publicity, has a total investment of more than 100 million yuan, and it can't be properly recovered.

Not only can't it get back to its roots, but the pure box office will definitely be a blood loss.

Generally speaking, it is impossible for the producer to get a lot of money at the box office. All the box office, tax deduction first, and then theaters and theaters will share fifty or sixty percent of the income, and the rest is the producer and distributor of the film, which will be distributed according to the contract, and the general distributor will get about 10% of the producer's income.

Roughly converted, the money that Xinmo Media can harvest from the box office is only about one-third, that is, about 30 million.

Compared with the investment of more than 100 million, blood loss.

Of course, the revenue of a movie does not depend solely on the box office. Peripheral derivatives, TV and Internet broadcast copyrights, Blu-ray discs...... These are the means of subsequent repatriation of funds.

In Hollywood, box office revenue even accounts for a small part of a movie's revenue, and the various derived hours are the bulk of the final money.

However, the situation is not quite the same at home. The income from derivatives is obviously not so high.

The lack of copyright protection is an important reason.

Of course, even if this part of the money is small, it can recover some costs through these channels, especially the sale of broadcast copyrights, which is a big part.

If it is a popular movie, this part of the money will not be very small, especially in the era when the current genuine consciousness in China is gradually awakening.

However, the current box office results of "Shadow Wars" basically declare that Xinmo Media will not want to recover its investment costs no matter what method it uses.

For a movie, box office results are fundamental. If the box office is good, not only will there be a lot of money at the box office, but even the value of marketing with various copyrights will rise.

And the box office hit the streets, and other copyright marketing, in most cases, will not be good.

In fact, if it weren't for the special effects part of the movie, this box office performance would have to drop a lot.

Du Zhengde was deeply shocked.

When he was involved in the post-production of the film, he already felt bad.

I saw the effect of the special effects, which was really good, and he was a little relieved at that time.

It's not that there are a lot of films, the acting is bad, the plot is not good, but the result is still by blowing special effects?

With one last thought in mind, he threw himself into post-production.

As a result, during the post-editing, he watched the film cut all the way sadly.

It's not that he didn't give an opinion, but it didn't work.

He still remembers what Hu Kang said to him: "You are the director, just take care of it when you shoot, we have hired very good editors, and there are many professionals who are checking it, you can rest assured." ”

Feel relieved? Don't worry!

That's what happened now.

In fact, to be honest, the current box office results are even better than Du Zhengde's expectations at the beginning. Through the comments of all parties, he can also see that the good part is all pulled out by special effects.

It's a pity that there is no power to return to the sky.

He didn't feel sorry for the loss of money in Xinmo Media's investment, and the bad cooperative relationship between the two sides made him wish that the company would go bankrupt and pull it down.

But what about their future?

The two directing invitations for commercial films that were being negotiated before were all suspended after the box office results of "Shadow Wars" came out; Even if it is another feature film with a low cost, Du Zhengde has heard that the other party has contacted a new director and seems to be selecting.

That's.

The originally thriving career was hit hard and broke the backbone.

This incident made Du Zhengde very disheartened.

And just when he was at a loss on the road, he received a call from Fan Zhe.

After a cooperation and a private meal, the two of them can be regarded as a little friendship, and they usually occasionally interact on social networks.

On the phone, Fan Zhe comforted him, and he complained to Fan Zhe about the bad behavior of 'New Ink Media'.

Fan Zhe listened patiently to his complaints, and occasionally echoed a few sentences.

At the end, he finally put forward his invitation: "Director Du, after the last cooperation, I think you are still very capable." I'm planning to do a TV series project, how about it, would you like to help me? ”

"TV series ......" Du Zhengde is still a little hesitant.

Although it is at a low point in his career, Du Zhengde is still skeptical.

Returning to the TV circle, next time I want to fight on the big screen again, I don't know when.

What's more, 'Dimension Entertainment' is just a company that does animation and special effects, and engages in film and television dramas? This matter, how Du Zhengde listens to it, how do you think it is not reliable.

Fan Zhe seemed to have guessed his doubts, and added later: "It's a god and demon drama, and the game IP adaptation ......"

After saying this, Fan Zhe added: "Invest 200 million." ”

"Two hundred million? TV series? Du Zhengde was a little shocked, the investment in this TV series is even higher than that of "Shadow War"!

In recent years, the production scale of many domestic TV dramas has also increased with the changes in the market.

The investment cost of "Langya Bang", which is both popular in terms of reputation and achievements, is reported to have exceeded 100 million yuan in investment costs that year; For example, the recent popular "Ruyi Biography" and "Yanxi Raiders" have claimed to have reached a scale of 300 million.

These figures are quite terrifying, and the investment level is higher than some so-called 'big cost' movies.

Du Zhengde has never directed a drama or movie of this level.

His heart was moved.

"Can you tell me more about it?"

"The IP of "Fantasy Three Kingdoms", I don't know if you have heard of it?"

"I've heard of it, and I've played it."

"Gee, that's nice, just right." Fan Zhe also didn't expect that Du Zhengde, a person in his forties, would actually play this game.

But do the math, when "Fantasy of the Three Kingdoms" was popular, it was probably about thirteen or fourteen years ago, and Du Zhengde was thirty years old at that time, and it was not impossible to play it.

In this regard, Fan Zhe was a little surprised, but more delighted.

If the director has also played the games of this series, then it will obviously be of great help to the change and creation of the TV series.

"Seventy percent of the investment will be put into special effects, and we do the special effects ourselves, and you should believe in our level in this regard."

"That's for sure." Du Zhengde has already begun to seriously consider the possibility of participating in this project.

"The rest, about 50 million or so, can be put into the shooting. You will have the right to suggest the selection of actors, and I will definitely discuss it carefully with you. ”

"Just the right to advise? Don't, right? "He was scared by Xinmo Media and Xiao Xianrou.

"Don't worry, we definitely can't mess around like Xinmo Media, but under a large amount of investment, we have to be somewhat sure, you will definitely have a lot of say, you can rest assured."

"I'll think about it."

——

It's basically set, and it will be on the shelves at 0:00 on October 1 (12 o'clock in the evening on September 30).

There is a wave of explosions on the shelves, and all the manuscripts are released, and it is estimated that there will be more than ten chapters.