"Datang Entertainment broke out in infighting, Zhu Lin, the director of publicity and distribution, resigned, and broke the news that "Qing Palace Jade History" was a traffic scandal."

"Aiqi Video urgently adjusted the playback volume of "The Jade History of the Qing Palace", saying that it was due to technical reasons.

……

Looking at these news, the farce that broke out in 'Datang Entertainment' also made Fan Zhe smile.

I don't pay attention when I'm done laughing, it's just a little.

From the very beginning, he didn't really treat "The Jade History of the Qing Palace" as a strong rival at all, there was no need for that.

Previously, the discussion between "Fantasy Three Kingdoms" and "Jade History of the Qing Palace" could only be regarded as an episode at best, and it was even just a springboard for Wedo Entertainment to promote "Fantasy Three Kingdoms".

These two works are not on the same order of magnitude at all.

In the case of the launch of "Fantasy of the Three Kingdoms" and the double explosion of word-of-mouth popularity, it can be clearly seen that the popularity of "Jade History of the Qing Palace" immediately went down.

It is not only the attention and discussion that goes down, but also the actual broadcast results, which have also been significantly affected.

First of all, the number of online broadcasts not only did not rise, but because of the problem of brushing, it was slashed a wave. has broadcast dozens of episodes of "The Jade History of the Qing Palace", and now after the broadcast volume has been cut, it is not as high as "Fantasy of the Three Kingdoms", which has only released five episodes.

The ratings of TV stations, which are relatively reliable, have also declined, falling to the range of 0.5 to 0.6.

This is no longer a good result, it is true in every way, it is called 'mediocre' at the best, and it is called mediocre at worst...... For the cast of "The Jade History of the Qing Palace" and the scale of investment, this is a street achievement.

Obviously, the impact of "The Jade History of the Qing Palace" by "Fantasy Three Kingdoms" is very big.

For the majority of audiences, if you have time to watch "The Jade History of the Qing Palace", a palace fight drama that I don't know how many will come out every year, why not watch "Fantasy of the Three Kingdoms"?

In terms of market positioning, "Fantasy of the Three Kingdoms" mainly focuses on young people. From the design of the painting style, to the appearance considerations of the actors, to the plot, this is all the same. The visual effects part of this play, and the construction of mythological elements, are quite cool and attractive. At the same time, the main theme of the story is about love, which is an eternal theme.

Needless to say, fans of the original work and followers of Wedo Entertainment, most male audiences are obviously much more interested in this Three Kingdoms of Gods and Demons than watching any Qing palace drama.

And the female audience, who should have been the main audience of this Qing court drama, was unexpectedly attracted by "Fantasy of the Three Kingdoms".

Although, the mass audience does not have much concept of what design aesthetics, lens aesthetics, and even the production level that is not easy to intuitively reflect. But there is still the most intuitive feeling of seeing which drama is filmed well and looks comfortable.

Moreover, it's not that female audiences don't like special effects blockbusters.

What's more, the core of "Fantasy of the Three Kingdoms" is still telling a sympathetic love story, there are not a few places for happiness and sugar, and there are also sadomasochism; There are also a lot of handsome men and beautiful women, all in all, the audience is very happy

Compared with many aspects, "The Jade History of the Qing Palace" is basically nowhere to fight in front of "Fantasy Three Kingdoms".

Before the latter was launched, "The Jade History of the Qing Palace" could temporarily achieve certain results with its cast and theme; After the launch of "Fantasy Three Kingdoms", they were hit hard, and their grades fell seriously.

Especially when there are scandals erupting from all sides.

And then it turned out that the rating falling to 0.6 is not the bottom line. In the second week, when "Fantasy of the Three Kingdoms" was broadcast to the ninth episode, the ratings of "The Jade History of the Qing Palace" couldn't even keep 0.6, and began to sway around 0.5.

At the same time, the subsequent rounds of broadcast copyright sales of "The Jade History of the Qing Palace" have also been obviously blocked. According to Cai Yi's original business plan, the final income of this drama should reach more than 600 million to 700 million, and after paying taxes, deducting costs, publicizing and distributing them, and then dividing the profits, the investment of all parties can have a relatively good return.

But now it looks like ...... It's cold.

They have only sold a little more than 300 million now, and they originally hoped that the follow-up broadcast could earn back at least another 200 million, but now it is basically hopeless.

Under their current ratings, it is no longer possible for subsequent TV stations to pay a high price to buy the broadcast rights of this show. In fact, Aiqi Video and Mango Satellite TV, which have bought the drama now, already have regrets.

With this money, why didn't you wait to buy "Fantasy Three Kingdoms" in the first place?

In contrast, the results of "Fantasy Three Kingdoms" are still increasing. Now, the show has reached its ninth episode, and at the same time, there is also a small climax in this episode.

The protagonist Chu He pursued the Yellow Turban Thief who slaughtered the village at the beginning, but met his former friend Han Jing on the top of the cliff, and the Yellow Turban Thief had been killed by Han Jing.

Chu He was happy that his friend fell off the cliff and did not die, but Han Jing was indifferent and angry at Chu He, and at the same time told Shen Yan what happened to him after he was taken away, and the ending of throwing himself into the river on the way.

For this reason, Han Jing drew his sword with Chu He. His strength soared, and he almost took Chu He's life. It wasn't until later that Du Yan, a confused ghost whose identity was a mystery on the Chu River Road, made a move and rescued him.

The two have since broken up, but Chu He still wants to win back his friend's heart, and after knowing that he is in Xiaopei, he is ready to look for it.

This plot, according to director Du Zhengde Du, took a long time to film, mainly because the emotional outburst in this part is more important, and for the two leading actors, Chen Yu and Jiang Jingfu's acting skills are a major requirement. When he was filming this scene, he stuck the two of them for a long time, constantly adjusting and carving.

Under the pursuit of excellence, the quality of the final presentation is also very good.

At the same time, this is also a fight scene, and in terms of action design, the action team invited by the heavy investment has also done a very good job. In terms of special effects, efforts have also been made.

The overall quality must still be on the horizontal line. Speaking of vision, there is a vivid fight; Speaking of emotion, there is a conflict of emotions between two friends.

It stands to reason that in this episode, the broadcast volume of the TV series has also increased to a certain extent.

Now, after the nine episodes have been broadcast, the number of views of "Fantasy Three Kingdoms" has exceeded 2 billion.

The heat of discussion has further risen, and topics such as 'Chu Han turning against each other' and 'Yiyi Tou River' have once again occupied a place on the topic rankings of social media not long after the ninth episode was launched.

Judging from the trend and topic of "Fantasy Three Kingdoms", the popularity of this work has not yet ended, and there is still room for further improvement.

And the popularity of this achievement not only made 'Dimension Entertainment' rejoice, but Song Wenjie, who overrode public opinion and bought this drama at a total price of 320 million, was even more happy.