Nowadays, most domestic animations are actually cooperative, and it is rare for this kind of website to buy out the works at one time.

The main reason is that it does not make money. If an IP is fully copyrighted, it is difficult to recover the cost by relying only on animation. In terms of screening, they can only sell the right to broadcast online, and there is basically no drama if they want to be on TV, let alone cultural export.

In foreign countries, animation is made to sell TV station premieres, sell online on-demand, plus animation peripheral development, comics, animation, movies and games and other full-copyright marketing, sell discs...... This series of operation methods is already a very mature business model.

But put it in the country...... Judging from the current situation, it is basically impossible to play.

Take the first season of the animation "Full-time Master" made by Lewen Group itself as an example, this is a relatively special work, and a large number of advertisements are implanted in the animation, the most eye-catching is Silver Arches Fast Food. At the same time, its peripheral development is already at the forefront of domestic animation.

But despite this, the total production cost and publicity investment of more than 20 million still make their already successful animation project more than they can make ends meet.

However, for Levin Group, this is not much of a problem. Although they can't recover the cost in animation, through animation, they have fiercely boosted the sales of original novels; At the same time, after a large amount of hype on the IP, such as mobile games and the like, they were immediately launched. In addition, keeping up with the production of online dramas is also a big part of making money.

For them, hyping up the IP of "Full-time" itself is the most profitable thing. There are many ways to monetize IP, and it is not limited to animation, and it is not a problem for animation to lose money and make money.

It is precisely because of this that they can give the animation producer millions of production costs for an episode, and dare to invest a lot of money in the promotion of various channels.

And now, 'Dimension Entertainment' is a self-developed "Special Events Task Force", but there is no money from the financier.

The bulk of the money made by animation is the content outside of animation; However, in terms of market development outside of animation, there is a huge gap between 'Wedo Entertainment' and Lewen, which is a large group and is preparing for the Penguin business group at the same time.

Fan Zhe can't do any full-copyright marketing now, and due to the financial pressure of the company's start-up and lack of funds, he has no patience to negotiate one by one, slowly sell the exhibition rights and recover costs.

In a hurry to monetize, Fan Zhe could only give up the long-term income of animation and choose to buy out.

Fiery animations can attract a large number of users, increase website traffic, and can promote the conversion of ordinary users to paid members; The increased capital investment of advertisers is a very large amount of income. In addition, according to the cooperation method given by Wedo Entertainment, it also includes discs and secondary licensing, which will be counted.

I don't participate in selling members and placing ads to make money on demand; The exclusive copyright is given to you, and I don't care if you go out and sell CDs, or sell the screening rights to other websites, or even to TV stations, as long as you have the ability, the money is yours.

This is equivalent to the fact that 'Dimension Entertainment' not only sold the animation screening rights, but also sold all the proceeds of this animation in the form of a one-time buyout.

Of course, this is only the first season, and the agreement will not cover any content and copyrights other than the first season of "Task Force".

In this way, you will make less money, but the time is fast, the flow of funds is fast, and the company's development speed will naturally become faster.

It doesn't matter if you make less money in the first part, the production that follows will be more profitable.

However, the model that Fan Zhe considered greatly increased the difficulty of selling the "Special Events Task Force".

If you only sell the right to screen, then anyway, the price of a drama of three or five hundred thousand, even if it is a new one, the price is higher, and there are many people who can afford it; But the sales of animation rights are different, Fan Zhe's asking price is about 400,000 yuan for a single episode, and the total price of ten episodes in the first season has reached 4 million.

That's a tenfold difference.

For those video sites, buy an animation and spend four million? Even if you win the entire animation copyright, can you earn it back......

The animation is on fire, and it's easy to say anything; If it's not popular, if you buy the right to screen, you will lose hundreds of thousands, and you will lose it, and you will be able to fill the content library, but if you lose millions...... No matter where you put it, it may not be considered to hurt your muscles and bones, at least the pain is inevitable.

The stakes are a bit too big for this entry.

In this case, Kappa searched for several video sites in a row, and few people were too interested.

It's kind of fucked up.

Kappa can only go to his old friend, one of Penguin Video's content directors, Song Wenjie.

Lewen Group is not a purely independent group enterprise, their largest shareholder is Penguin Holdings, which, like Penguin Video, belongs to the same goose factory.

In other words, Penguin Video and Levan Group, that's brothers.

But the brothers also have to settle accounts, not to mention that one is biological and the other is inherited.

Although Penguin Video and Lewen Group are both under Penguin Holdings, they are two group companies that operate independently of each other and belong to different business groups, so they cannot really be regarded as one.

Although the kappa and the person on the Penguin Video side have close business contacts and a good personal relationship, after all, he can't be completely in charge and has to listen to others.

After dialing Song Wenjie's phone, Kappa said, "Old Song, have you seen the film I sent you?" ”

"Looked."

Kappa felt a little uncomfortable, he heard Song Wenjie's tone of voice say these two words, a little cold.

"How does it feel?"

"It's interesting." Song Wenjie still has that flat tone.

"You old Song...... How much are you going to pay for it? ”

"I don't really agree with buying it." Song Wenjie said, "Even if you want to buy it, give two or three hundred thousand yuan to buy a screening right; Otherwise, it can be changed to on-demand sharing. It's too risky to buy it whole. ”

"Huh?" Kappa realized something was wrong, "Eh, that's not what we said before!" ”

He and Song Wenjie had communicated with him about the work "Special Events Task Force" before. At that time, Song Wenjie promised to buy it, anyway, he was backed by the goose factory, he was wealthy, and it was his own IP, so he bought it?

But today...... What's wrong?

"But at the time, I didn't know it was a film of this style!" Song Wenjie was also a little aggrieved.

"What's wrong with this style? Isn't that interesting, you say? ”

"I think it's funny, but the audience doesn't necessarily think so. This style is too niche, buy it back, what if it's cold? ”

Kappa was anxious: "Eh, you old Song can't be like this, this is too bad!" This is our own IP, and the film has already been made, don't you buy it, put it outside and broadcast it exclusively for others? ”

"This ......" Song Wenjie also scratched his head.

Penguin is its own IP, made into an animation, does not broadcast it itself, and broadcasts it outside, which is really not in line with Penguin Group's pan-entertainment strategy.

Seeing that there was a turnaround, Kappa stepped up and said, "Buy it, buy it, don't you also have KIP for how many works you buy every year?" It's always okay to make up the numbers, right? ”

"It's too expensive...... Song Wenjie sighed and said, "Alas, forget it...... You've said that, what else can I do? Then listen to you. However, it is okay to buy it, and the price will definitely not be too high. ”

"It's okay, try to be as high as possible, I think this film can be popular."

"Can it be fired?" Song Wenjie sneered on the other side of the phone, "I, Song Wenjie, just resigned, quit, jump from here, such a maverick film can't be popular!" ”

"Don't ......," Kappa laughed on his lips and scolded his mother in his heart.

——

I'll have another chapter later