Chapter 201: Departure to Japan (Part 1)

After the popularity of "Amber Sword", comments from all sides continued to emerge.

Naturally, the vast majority of it is praise.

A certain critic in the animation circle posted an article and praised it warmly:

"This year, Wedo Entertainment has officially demonstrated their dominance over the animation industry. "Amber Sword" will be the beginning of their animation dynasty. ”

"Wedo Entertainment is a new company, at least, we had never heard of such a company in China before a long time ago."

"However, they came out of nowhere, and they brought us too many surprises."

"Taking over "Full-time Master" halfway has greatly improved the quality of that work, raising it from the rank of 'excellent' to the level of 'unique file'; "The 4.6 Billion Enture of Evolution" gives us a song of popular science about ancient creatures......"

"Not to mention the "Fantasy Three Kingdoms", which was popular in the second half of last year, just in terms of the animation industry, none of the many domestic animation manufacturers can compare with Wedo Entertainment in terms of the quality of their works and the results of their works."

"In the past, I would hardly use such a phrase to describe a creative company, because it would be very controversial. But if such a description is used in the animation industry and on Dimension Entertainment, I think there is nothing to dispute. ”

"Through a string of successes, they have completely established their position in the industry. They have become the leader of the domestic animation industry, and have enough strength to compete with all advanced foreign manufacturers in the animation industry. ”

"What kind of works can Wedo Entertainment come up with, please wait and see."

……

When "Amber Sword" has achieved excellent results in China and a series of praises, Wedo Entertainment is doing another thing.

Take Amber Sword overseas.

When Ye Jiayi took over the commercial operation of the company 'Dimension Entertainment', she had the foresight to start building the company's overseas channels.

Several works have been introduced to foreign countries in succession. Among them, the most outstanding performance is, of course, "Fantasy Three Kingdoms". This work, almost in the entire Asian region, once again set off a Three Kingdoms frenzy. Especially the places that are most radiated by traditional Chinese culture.

Vietnam, Southeast Asia, these cultural industries are not particularly strong, not to mention, even in the past glory, even now the cultural industry is still very strong in Hong Kong, Taiwan, Japan and South Korea, for "Fantasy Three Kingdoms" is also very welcome.

This drama is even now being broadcast in some parts of Asia.

Through this popular work, Wedo Entertainment has established a relatively good cooperative relationship with many overseas agents.

For example, their branches in Japan and Southeast Asia that they directly operate independently, and they can directly operate works.

And the establishment of these channels will be of great benefit to "Amber Sword" and even all new works of Wedo Entertainment in the future.

Perhaps, before that, these channels were only in their infancy and not mature enough. But now, it's a bit of a foundation and achievement.

At the same time that "Amber Sword" premiered on the mainland network and was sold to Penguin Video, the broadcast of this animation was also discussed in many places in Asia. The time has also been set, on June 3, three days later than the premiere on the domestic mainland.

That is, it is not easy to enter the European and American markets, otherwise, "Amber Sword" can even be regarded as a global launch at the same time.

On the third day after the fourth episode was broadcast in China, at least two episodes were generally broadcast abroad.

And the overseas region with the best performance of "Amber Sword" is nowhere else, or Japan.

Japan itself is a region with a very developed animation industry, and there are countless two-dimensional related works produced every year. In addition to the very strong and excellent animation industry, the wide audience and large audience of animation are also a very important factor to be able to support them to make so many and excellent works.

The proportion of young people in Japan who are fans of animation is quite large.

Even, in the history of Japanese cinema, the most grossing movie is not a commercial blockbuster, but an animation - "Spirited Away". And on their overall box office list, four or five of the top 10 are animations, and most of them are locally produced 2D animations.

This shows what a special market it is.

Although "Amber Sword" is a feature film produced in China, its subject matter is completely acceptable to the Japanese market.

Western fantasy itself is a popular theme in the Japanese market. In their homeland, they also produce a lot of animated content in the western north every year.

However, it is also because "Amber Sword" is introduced abroad, and the treatment of this work in Japan is naturally impossible to compare with the treatment of Wedo Entertainment in Chinese mainland.

All kinds of propaganda, although there are some, are not enough. Although 'Wedo Japan' has also invested a certain amount of resources in publicity and promotion, this branch has only been established for a little more than half a year after all, and the head office has not invested so much in them, even if they work very hard, it is difficult to achieve too much in Japan's local publicity strategy through their own strength.

But despite this, the results on the first day of the premiere of "Amber Sword" are still very good.

The good result of the ratings of 5.9 has basically become the best performance of the new broadcast on the first day of the broadcast since this time.

It's a bit of a pity that I didn't be able to break 6.

But despite this, the staff of 'Wedo Japan' are still very happy.

The person who was sent to take charge of the Japanese branch from the head office in China is named Li Zerui, who has rich experience in marketing and business operations, has studied in Japan, and has a good understanding of the social environment here.

At the beginning, Li Zerui was actually a little drumming in his heart about whether the work could be successful.

When he was younger, he used to be a fan of animation - of course, he mainly watched Japanese comics.

Although, he has seen the finished product of "Amber Sword" and thinks it is still excellent. However, the era experienced by their generation was when domestic animation was unilaterally crushed by Japanese comics.

The shadow left by that entire era is still not so easy to dissolve.

However, the results of the premiere gave him a lot of reassurance.

——

The first update.

There is a chapter at seven o'clock in the evening, and a little later, there should be one or two more changes.

I really didn't save the manuscript, I wrote it desperately last night, and I'll read it again after work today.