Although EA's attitude is quite arrogant, the conditions given are actually not bad.

With $30 million in agency money and $70 million in publicity, EA has paid a lot of money.

If the price is priced at about 60 US dollars, including distribution, taxes, etc., this is equivalent to selling at least 5 million copies of "Taiwu Picture Scroll 2", and EA can barely recoup the cost - and may lose some.

Five million sets, which is already a popular work, it is possible to achieve sales results. Not to mention, the distribution of Dimension Entertainment is to cut out Chinese mainland. The distribution of the mainland, they are ready to do it themselves.

It's not easy to sell so many copies in the purely overseas market.

However, despite this, Ye Jiayi still did not accept EA's offer, but preferred UB.

The price given by UB is almost the same as that of EA, but in terms of agent fee, it is slightly higher, which is 32 million US dollars.

Two million dollars more, that's all money.

At this point, Ye Jiayi is basically satisfied. It's not that she doesn't want to get better conditions, it's just that UB's offer has almost reached the limit of the major agents.

Before a game goes on the market, willing to invest hundreds of millions of dollars in costs, willing to be optimistic that the work can sell at least five million copies, this is already a gamble in itself.

Five million copies are sometimes not sold if the game is done well. It's not uncommon for high-quality works to sell on the street at the end.

Of course, these large factories dare to do this, of course, they have assessed the risks and calculated the benefits. According to the judgment of Ye Jiayi's own business team, I think that such a price is actually about the same.

Business cooperation is meant to be a win-win situation and make money together. It's just that one party makes money, then no one wants to do business together.

It's just that although Ye Jiayi has almost decided to accept UB's conditions, when Activision's representative came to the door, she decided to contact her.

Then, Arnold, who came from Activision, gave her a surprise.

"Ms. Ye, I'm sorry we only contacted you at this time."

Ye Jiayi smiled and didn't say anything. But this attitude also puts a lot of pressure on the other side.

According to Activision's ability, they have probably figured out that the negotiation between UB and Dimension Entertainment has reached a relatively in-depth point, and it may be just a matter of negotiating some detailed rules, or even signing a contract between the two parties.

However, they are still confident that they will be able to take advantage of the tiger's mouth.

Arnold said: "You have to believe that we are very sincere about Taiwu 2. ”

"In the past few days, we have collected a lot of research documents on the audience of Chinese culture in the global market."

"According to the report, some specific Chinese symbols, such as the panda and tea culture, as well as some cultural symbols, such as Kung Fu and Confucius, are the most recognized in the global market. In the case of a full score of 10, it is often possible to achieve a passing level of 6 or more. However, for some philosophical concepts, such as the unity of heaven and man, the cultivation of the family and the rule of the country, the awareness of these are relatively low. ”

"People all over the world know the main channels of Chinese elements, mainly through family and friends, followed by the Internet, radio and television, newspapers and magazines and other media."

"The world's people, the most receptive to Chinese cultural products, the largest number of people say they are happy to participate in traditional Chinese festivals and celebrations, and there are also some people who say that Eastern philosophy is very attractive to them. This is not contradictory to what was pointed out in the previous survey, the level of awareness and the degree of preference are two different things, and sometimes, the more you don't know something, the more desirable it is. ”

……

Arnold recounted a lot of this kind of stuff, and finally gave a summary: "Through the data and information provided in this series of survey documents, we believe that the best way to promote a game like Taiwu Picture Scroll 2 full of pure Chinese elements around the world is for us to promote our game world according to their preferences." ”

"Our publicity team has already begun to develop a suitable publicity strategy based on this information, and I am confident that our cooperation will be successful enough."

He didn't talk about any conditions throughout the article, but just told Ye Jiayi how the game would operate and promote in the global market if they obtained the agency of "Taiwu Picture Scroll 2".

But I have to say that his attitude made Ye Jiayi really feel their sincerity.

However, these can only make Ye Jiayi a little more serious about the negotiation with Activision.

In the end, the matter of agency still has to fall on something more practical.

For example, the real things that are attributed to the cost of publicity and distribution and agency money are the most important.

did not let Ye Jiayi wait for a long time, Arnold represented Activision, and soon gave his own conditions:

"The agency fee is 32 million US dollars, and we guarantee that the publicity budget will not be less than 100 million."

After Ye Jiayi listened, her face was quite moved.

Agent Kim this, there's nothing to say, it's the same as UB. Come to think of it, these large American agents have a relatively unified judgment on the value of "Taiwu Picture Scroll 2", and this judgment is not much different from Ye Jiayi's own.

However, relatively speaking, Ye Jiayi attaches more importance to the publicity budget.

To be honest, the agency fee seems to be tens of millions of dollars, which is hundreds of millions of yuan, but it is not so important in terms of the overall income of the entire work.

The share of sales, this is the real big head. Just talking about the overseas market, if you can sell more than 5 million copies, almost 200 million US dollars, converted, even if the so-called cost of 1.2 billion yuan is used in "Taiwu Picture Scroll 2", it will be a return to the original - not to mention, the actual investment is less than 300 million yuan.

If it can sell tens of millions of copies, Wedo Entertainment's revenue on this game will reach nearly 3 billion yuan! Since the establishment of Wedo Entertainment, three or four years combined, the money earned may not be much more than this number.

You don't have to care too much about the little money you have.

As far as sales performance is concerned, the impact of publicity and distribution investment is great.

Activision is willing to spend hundreds of millions of dollars in publicity, which Ye Jiayi did not expect.

"Ms. Ye, please rest assured, this year, the status of "Taiwu Picture Scroll 2" in our publicity and distribution work will definitely not be lower than that of the new "Call of Duty"! In this way, can you trust our sincerity? ”