Chapter 402 Derivative Copyright

Even though it's just a practice name, sometimes it's just a matter of using it, what's the big deal?

Some are entertainment works, not to mention borrowing the name of an exercise, it is not uncommon to borrow characters and plots.

However, for Dimension Entertainment, this kind of thing is still to be avoided as much as possible. It is still necessary to give some respect to the old-timers who have passed away.

What's more, this kind of thing can generally be solved with money - the cost will not be too large. After all, it's not about buying someone else's copyright, it's just borrowing the name of the exercise.

What can be solved with money is a small trouble.

Fan Zhe has no opinion on Mi Le's selection of the work "The Respect of the World" from the company's copyright library for animation.

However, seeing that it was a 2D animation, he found Miller and chatted for a while.

According to his idea, he still wants to do CG, and the cost is modeled on "Demon Hunting Notes". Moreover, "Demon Hunting Notes" will do another second season.

"If you don't lose money, you can do it, not to mention that you have to make money. The company is not short of money, and it is more important to make good things. ”

These are his exact words.

But let Ye Jiayi block it back.

"If you don't know that firewood and rice are expensive, and the investment of hundreds of millions of dollars, you say that this money is not bad?"

"In the future, we can try to make CG animated films, and we can try to invest more in the production, make it more sophisticated, and better recover the cost. A business model like "Demon Hunting Notes" has too many restrictions. ”

Fan Zhe chose to compromise.

However, for one place, he still insisted: "Okay, then "The Respect of the World" should be done in 2D according to the ideas of their animation department. However, since "Demon Hunting Notes" has already started a season, and it seems that it can also make money, it will definitely continue to be done in the future. ”

"Alas......" Ye Jiayi sighed and said, "Okay, listen to you." ”

In fact, from Ye Jiayi's point of view, it is more cost-effective to cut off this project with a low rate of return and a large investment risk.

However, since Fan Zhe thinks so, let's do it. Anyway, in the final analysis, Fan Zhe is the biggest boss of the company.

And for the project "Demon Hunting Notes", it is not impossible to earn more.

According to the company's market research, the audience of "Demon Hunting Notes" is indeed not as large as the previous works made by Dimension Entertainment, but those who like it will like it very much.

This survey represents that the user viscosity of "Demon Hunting Notes" is still very large, and the loyalty of fans to the work is very high.

In this case, the value of copyright development in the surrounding area will become very large. In this survey, many respondents expressed their willingness to pay for the merchandise of "Demon Hunting Notes".

Besides, the style of this work is still quite high.

Sometimes, people often ignore the profit that can be generated by the merchandise of a film, television or animation work.

As powerful as Disney, their foundation is certainly built on one after another blockbuster film and television works, but what really creates huge profits for them is the derivative copyright development of the works.

Mickey Mouse, Donald Duck, Winnie the Pooh, Cinderella, Sleeping Beauty, Snow White, ...... These classic characters, together with Marvel's superheroes, build Disney's huge fantasy kingdom. Disneyland has blossomed all over the world, and it has directly given their IP value a terrifying commercial monetization ability.

It is said that the commercial exploitation of these peripheral derivative rights accounts for 50% of Disney's revenue.

In comparison, what is the box office of the movie and the income from the broadcast of the whole episode of the animation?

Wedo Entertainment has no way to do it for the time being, and in this regard, compared with Disney, which has a history of almost 100 years. But this does not prevent Ye Jiayi from doing heavy development of derivative IP in the work "Demon Hunting Notes".

Licensing of figurines, products with various prints, and character images......

These things can be done.

Of course, due to the inherent problem of "Demon Hunting Notes", it is impossible to engage in things like low-infant plush toys, and it is not easy to link with some children's food, otherwise, the market in this area will be very huge.

But in any case, this is a way out for the work "Demon Hunting Notes".

Ye Jiayi had a lot of ideas in her heart, and she quickly established a relevant team to promote this matter.

If it is done well, then the income of "Demon Hunting Notes" may not only be as simple as recovering the cost and only a fraction of the profit, but it will also be able to make some movements.

……

And back to Miller's animation department, after the two projects were approved, production was about to begin.

At present, the animated version of "Hell Apartment" in the animation department is still in production. This animation will be serialized on the dimensional platform for almost a year, with a total of more than 100 episodes. Although the production speed is relatively fast and the difficulty is not high, since most of the manpower of the animation department was focused on the project of "Demon Hunting Notes", the production speed of "Hell Apartment" is not fast.

Miller didn't intend to speed up either.

Just keep the production speed and be able to maintain the online work update, then it's fine.

Next, the animated version of "Hell Apartment" is still in a relatively marginal position in the work arrangement of the animation department. The focus will be on the fourth season of "Amber Sword".

The development pressure of this work is still quite large.

If it goes according to plan, it will be on next summer.

It took about half a year to complete the production of the entire season of animation, and the time was relatively tight.

What's more, after going back to the copyright and legal affairs side, after the little tail of "The Respect of the World" is solved, the preparation of this animation work will also be on the agenda.

For this reason, during this time, Miller went to the personnel side to ask for more new people, and hoped to be able to mobilize artists from other departments of the company.

And the reply given by the personnel department is also very simple.

It's no problem to recruit people, and the budget is sufficient. Don't think about transferring people, the company has a certain amount of development pressure in three aspects: film and television dramas, movies, and games, and no one can adjust it.

Miller is also a little helpless, and she can only continue to urge now, hoping to add enough manpower to her animation department as soon as possible.

With the situation of the animation department, it is still not enough to cope with the current development pressure.

In the past few years, Wedo Entertainment has been maintaining a high-speed expansion. Their employees have grown from a few hundred to two thousand people at the current headquarters of Light Dimension Entertainment. Worldwide, there are more than 4,000 full-time employees serving Wedo Group.

However, with the continuous expansion of the company's business step by step, the thirst for talents has not decreased at all.