On the second day, as soon as Dian Li Day went out, Jia Yi ran over in a hurry and said, "In-laws, you are leaving." ”

"What, what's wrong with you?" Mo Li nodded, looked at Jia Hei's face, and asked.

"That's right, let's go back to the hall first." Jia Hei said and turned to Ah Shengdao, "Brother, I have to delay for a while, or you can come in together." ”

Ah Sheng looked at Mo Li inquiringly, and Mo Li asked puzzledly, "What's so urgent?" "If you set off now, you can go to Anxian in the afternoon, and if you delay for a long time, you will have to go out another day. But for her now, time is the opportunity, and if she misses it, it will be a matter of regret.

"Let's go first, it's related to the eighteen gentlemen, a big deal!" Jia Hei's face was serious, Mo Li was stunned, and after a little groaning, he nodded to Ah Sheng, and then went inside with Jia Hei.

Before Mo Li could sit down, Jia Hei put a package he had just carried in his hand on the table, and then spilled dozens of satins of various colors in it and said, "Dongjia, there are many silk villages in the west of the city that also sell eighteen satins!" You see, all of these eighteen colors are complete, and they have the same name as ours! You see, these are sold by Qiaoji Silk Village in the west of the city, and the price is three taels lower than what we set, and they only sell seventeen taels and one horses. There is also this, which is made by Liu's satin, only sixteen taels.

This is lower, only fifteen taels and five dollars, if you buy more, the price is negotiable. Now there are a few shopkeepers who have purchased goods from us to complain about me! ”

Mo Li was slightly stunned and picked up those samples and looked at them, and then said, "The feel and color are much worse than ours, and the materials personally supervised by Master Mo Er are not easy for others to imitate." ”

"That's true, but a lot of people don't care about the difference, and their prices are much lower than ours." Jia Hei was so angry that his eyebrows flew wildly" "They are picking ready-made food to eat, how much effort did we put into playing this sign, but in the end it was a wedding dress for them!" And as soon as this happened, the other stores that planned to buy from us all retreated! ”

"Clean-faced silk is easy to pick and cheap.

Mo Li was not as annoyed as Jia Hei, she had expected this kind of thing before, and she kept saying that the counterfeit silk satin only appeared now, and she felt that it was too late. It is estimated that it was because when the eighteen soldiers got up at that time, it was almost the end of the year, and all the workshops were busy and could not be empty, and no one expected that the sales of such clean silk satin would be so hot, so the response was slower.

Mo Li thought about it, then glanced at Jia Hei: "What are you going to do?" "He is the shopkeeper she invited, and there will be more and more such things in the future, but there will be more than this in the future, so in the store, she needs Jia Hei to really help.

Jia Hei glanced at Mo Li, suddenly swept away the angry appearance just now, and then smiled, revealing the face of a stunned profiteer. Hongdou was stunned for a while, and only felt that the speed at which this guy Jane changed his face was faster than the drama on the stage.

"I think it's impossible for us to fight a price war with them, there is still a lot of room for price reductions based on their quality, and this price war will eventually die together." ”

Mo Li nodded secretly, the reason why the yarn market was so sluggish in the first two years was because of the initial price war. Some things that represent the class may be popular for a while when the price is reduced initially, but as long as they lose the label of the representative class, they will eventually be lost to the public, so those who were eager for quick success at that time finally reaped the bitter fruit.

Silk originally represented wealth, and the eighteen satins of Yunshang Pavilion were aimed at the upper-class consumers. Therefore, Mo Li supported its name with the design, and then set the price to a high of twenty taels, catching up with the price of brocade. If the price of imitation satin is hurriedly reduced just because other people's imitation satin comes out, then those who have bought eighteen satin before must feel deceived. If this perception is really formed, it will not be long before the eighteen gentlemen will be lost among the thousands of silks, and they will no longer find any advantage.

But if the price is not reduced, it may not be able to resist the price pressure of so many silk and satin villages, and the eighteen satin books of Yunshang Pavilion are not deep enough in everyone's hearts not long after they come out. And the imitation satin has already come out, and she borrowed her name, so it is easy to confuse the buyer's cognition, and the final result is still not ideal. That's why the price of clean satin is always not high, because it has no characteristics and can be produced in almost every workshop, even if it is really poor in quality, but it is not too bad. And Mo Li deliberately named a set of eighteen batches of clean satin, and started the name, and the price was close to brocade, which was the first thing in the silk weaving industry.

Jia Hei looked at Mo Li and had no objections, so he continued: "So my first method is that if we sell it alone, our price will still be the same, but if we buy a complete set of eighteen horses in one go, then our price can drop a little." And you can have time to spare, for example, I set him a month or half a month, as long as anyone can buy eighteen satins within this month, we can reduce the price for him. Jia Hei said this, and explained always, "Let's set this time for him, one is to let him have a comparison in his heart, and the quality of our well is not said: the second is to let him be responsible, the cheap is not far away, if you don't occupy it, you will not be willing to do it in your heart, so we don't have to worry about no repeat customers." ”

He has a lot of ghost ideas, Mo Li smiled slightly, nodded, and asked, "What about the second method?" ”

"The second way" Jia Hei glanced at Mo Li, and suddenly smiled treacherously, "Actually, the owner has already planned this matter a long time ago." ”

Mo Li raised her eyebrows: "What do you say?" ”

Jia Hei Hehe Yile: , "We" eighteen scholars, the brand, must not be allowed to be taken for nothing, the owner said yes. ”

In fact, it is not only silk, but also other goods, as long as it is a little famous, there have always been many counterfeit products. It's just that there are some things, people are time-honored brands, and they have been followed for a hundred years, and the brands of others, not to mention the pressure of counterfeiting, you can't burn them even if you use fire to burn them. For example, Mo's silk silk, such as the beauty satin of the Ji family, such as Ran Jia's blue huā cloth, etc., but Yunshang Pavilion's, the "Eighteen Famous Satins" have only been out for a few months? It's just that the name has risen, the feet have not stood firm, and the characteristics have not been deeply rooted in the hearts of the people.

"I didn't approve of the owner giving such a big gift to Lord Xie before, but now I know that the owner is really more far-sighted than me. Jia Hei continued, "We still have to help people from the government to do this name, as long as the government can send a piece of paper, this name can only be used by us, then we are not afraid." ”

She did have this thought before, but after thinking about it, this matter is extremely difficult, even if Xie Gexian has the heart to help, she may not be able to do it. Mo Li pondered for a while, and sighed slightly: "Master Xie can't control this matter, besides, you can answer this paper document briefly, but it is not easy to pick it up, which is equivalent to the government opening a special way for us." ”

"I naturally know this, but in the end, we have a way to be better than others, and the officials are connected, and this is also related to Lord Xie's own interests, and there is great hope that he can help us with ideas." "I want to look at Mo Li and say" "Originally, it was better for you to move around in this matter, but just in time for you to go out, I had to tell you first, and in the next few days, I will follow the name of the owner to talk about Lord Xie, the matter is man-made, we must take this matter down." Otherwise, we will let others learn any good ideas in the future, and this business will be a big loss! ”

Mo Li allowed him to borrow her name, but after thinking for a while, he asked, "By the way, which workshop did they come from?" Have you inquired? ”

"There is more than one workshop, but most of them are small workshops, or newly opened workshops, and those large workshops have their own signboards, and they don't bother to do this." ”

"Can there be a new workshop of Master Mo San involved?"

Jia Hei was stunned for a while, and hesitated for a while before saying, "This, I really can't say, in fact, this kind of clean satin, even if some workshops do not have eighteen colors are complete, but three or four colors are always indispensable, if they are a few together, we are really not easy to check." So you see, these things are a mixed bag. ”

Mo Li glanced at those samples, thought about it and said, "This is just the beginning, they are in a hurry, so the good and the bad are mixed." ”

"So we can't wait for this, in my opinion, we will have two months at most, and if they are not forbidden to use the brand of "Eighteen Scholars" within two months, we can only be forced to reduce the price in the end. ”

"In the next few days, I will do as you say, and when I come back from Anxian, I will discuss this matter in detail." Mo Li stood up as she spoke, then thought about it, and asked again, "By the way, does Second Master Mo know about this?" ”

"I haven't talked to him yet, and I don't know if anyone has informed him." ”

"You ask Second Master Mo if this batch of silk satin is really the same one that no one can imitate." ”

Jia Hei immediately found out that Mo Li still had something to say, so he asked, "What does the owner mean?" ”

"If it is still possible to imitate the same silk satin in the end, then we don't have to bother so much, how much can we make now. The cost of letting the government write documents is too high, it's not worth it, it's better to wait for the really distinctive silk satin to come out, and then work hard. ”

Jia Hei was stunned for a moment, and then slapped his head: "I was really confused for a while, and I forgot about it." ”

Mo Li smiled slightly, explained two more sentences, and then went out.

Speaking of which, she did put a lot of thought into it for the eighteen satins, but she didn't have a lot of silver, and she was able to touch this batch of silk satin, which she didn't choose.

And now the situation is different, there is a share of her in the fashionable workshop, she has a lot of power to withdraw and choose the finished product inside, if the eighteen people are really bad, she also has the confidence to abandon it.

Although it is a pity and unwilling, but this is the true face of the shopping mall, and the conflict of interests is silent.

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