"The Waterloo of Dimension Entertainment? The expected results of "The Emperor of Ruzi" are difficult to meet expectations. ”

"What's the problem with "Emperor Ruzi"?"

……

On some self-media, some such articles popped up the day before the launch of "Emperor Ruzi".

The online project team of "Emperor Ruzi" on the side of Wedo Entertainment is very angry with these public opinions.

"Seeing these titles, people who don't know still think that "The Emperor of Ruzi" has been on the street for a long time." Sun Junyi was so angry that his nose was crooked.

Too unlucky.

Wu Jingtong shook his head and said: "This feels very wrong, I know these self-media, although they have no discipline and like to rub hot spots, but if you really want to say, they actually don't like to slap themselves in the face, which is also a harm to their own credibility." As far as I know about these undisciplined things, it's unlikely that they will post this kind of negative article at this time. If "Emperor Ruzi" is really dead, they will fly up and step on it like flies; And before that, they generally don't be the first to blow the horn. ”

Sun Junyi didn't know that much about the propaganda mouth, and when he heard Wu Jingtong say this, he frowned: "Then what do you mean...... Is this someone messing with us? ”

"Nine times out of ten." Wu Jingtong shrugged his shoulders and continued: "But this matter, I don't think it's necessarily a good thing, I'm worried that I can't find a point of publicity, and people have sent us a wave of heat." ”

"How?"

"Find other big Vs and public accounts, and spray with them." Wu Jingtong smiled and said: "There are conflicts, there are contradictions, there are hot spots, and there are hot spots, there is traffic. Think you can suppress us by going dark like this? To play public opinion, you still have to be old. ”

……

Wu Jingtong's operation quickly came to fruition.

He has also been with the company for five years and has been in charge of the marketing part all the time. In the past five years, he has not done it in vain, he has a very good connection with a large number of traffic accounts and Weibo big Vs.

Under his initiation, many self-media that have a relatively good cooperative relationship with 'Wedo Entertainment' have also published articles against those articles that suppressed "Emperor Ruzi".

"The work has not been launched before it starts to go black? Collecting money is also too obvious. ”

"We have added another stroke to the chaos of the media."

"This time, I'm still standing on Dimensional Entertainment, "Emperor Ruzi" is good!"

Between the two sides, the mutual confrontation on Weibo and the major public accounts on WeChat has brought a lot of traffic.

Wu Jingtong sat in front of the screen, smiling.

It was an assist that came in for nothing.

The popularity, which has been difficult to find a growth point, has risen a lot all of a sudden. Although, on the whole, it is still not as hot as on the eve of the launch of "Tiandao", but it can grow a little bit.

What's more, now the paid conversion deviation of "Tiandao" has also been exposed.

Of course, this is not done by 'Rainbow Entertainment' on its own initiative, but where in the world is there an impermeable strong? These data, in addition to the 'Rainbow' itself, can also be seen on the online platform of the work, that is, Youku. Moreover, in the video website, a lot of data that is exposed can also explain the problem.

The amount of playback is very empty, so I don't care about him for the time being, but in the comments of the audience below, it is not easy to fake. There were a lot of comments under the first and second episodes, but when it came to the paid content part, the number of comments dropped sharply to a very low point, and everyone knew that there was a problem.

Especially when there is "Martial Arts Grandmaster" Zhuyu in front, there is a comparison.

According to the estimation of the operation department, from the summary of information from all parties obtained so far, it can be roughly known that the income brought by the episodes of "Tiandao" may only be tens of millions. The most optimistic will not be 100 million.

This result is far worse than "Martial Arts Grandmaster". When "Martial Arts" was first launched, it brought more than 200 million in revenue in one day, and the trend behind it was quite good, so far, there are still some good sales every day, and the total revenue has exceeded one billion.

Of course, if "Heavenly Dao" has the same high trend, it is estimated that the final result will not be bad.

But now it looks like ...... They can't!

In terms of Youku's own video score, "Tiandao" still maintains a high score of 9.7. But this 9.7 score is a mess, turn your head and look at more reliable comments, such as Douban, "Tiandao" has a score of 6.6.

It's not that Douban doesn't have a water army, but their evaluation system, algorithm mechanism, and high-quality users make their ratings relatively reliable in the domestic environment.

The score of 6.6 can only be said to be a passing level, which is still a cut away from the excellent of 7.5.

It can be said that under Douban's evaluation system, "Tiandao" is a very mediocre drama. Even if "Martial Arts" has been precipitated for so long, the score has dropped a little, but it has maintained a score of 8.6, which can be regarded as an excellent work of the year.

At the same time, this kind of word-of-mouth is also manifested in the comment area of Youku and the complaints on social media.

Obviously, under the evaluation of the public, "The Way of Heaven" is not very good.

In the case that the word-of-mouth is not too strong, "Tiandao" wants to turn the tables after a bad start? It's hard to fly.

The defeat of the enemy, of course, is a pretty good thing for "Emperor Ruzi". This means that the squeezing effect that the "Heavenly Dao" that I was worried about before may have on "The Ruzi Emperor" has suddenly become much smaller.

In short, in this noisy and noisy film, the film and television drama of "The Emperor of Ruzi" has been launched.

……

When Gome returned to the dormitory, she collapsed in her chair: she was so tired for the past two days.

She is a student of Xi'an Medical College, studying medicine, and recently had a topic, so she got busy. She usually does things, but she belongs to the kind of person who works harder, and when she starts experiments, she tosses too late, and she will really spend a night in the laboratory.

After tossing for a long time, it's time to be idle.

When you're tired, it's good to watch a drama to relax and take a break.

So, she remembered that there seems to be a drama recently, which seems to be quite popular - "Tiandao Library".

This drama was recommended to her by her roommate Dou Min. Because there is a little fresh meat that Dou Min likes in this play, that woman, at a very early age, paid attention to this drama, and even took Ge Mei with her.

Ge Mei doesn't chase stars much, and she has no special interest in Xiao Xianrou. It's just that I heard that the drama "Tiandao" itself is adapted from the popular fantasy, and the production is particularly well-made, and before it is launched, it can always be seen on the major recommendation lists, so she is more interested, hoping to see an excellent fantasy drama.

Originally, she was going to watch it for the first time, but some time ago, she really didn't have time, so she can finally take a good look at it today.

I turned on the computer, logged in to Youku, clicked on "Tiandao Library", and began to watch it.

It's just that when I look at it, I always feel a little wrong in my heart.

In the first episode, it felt okay.

The first episode of "Heavenly Dao" basically doesn't tell any stories or anything like that, but simply describes the background of the story, telling that the protagonist works as a teacher in a martial arts academy and has a 'Heavenly Dao Library', which can be used to practice exercises and improve cultivation and other abilities.

The protagonist, who was originally in a bad situation, suddenly took off after getting the golden finger. happened to encounter the villain's provocation, and the protagonist showed his ability to take advantage of the situation, and slapped his face in a wave, looking very handsome.

In the process, a large number of fight scenes were crammed in. Although the plot seems a bit simple, Ge Mei feels that the picture of this play is indeed very well-done, the fight design is also beautiful, and the fresh meat that plays the role of the protagonist is really handsome, and it is obvious that the corresponding fighting action training should be done, and the fight is even more chic and beautiful.

In such a situation, the thinness of the plot has also been covered up a lot.

So, she was emotionally stable yesterday and moved to the next episode.

The plot of the next episode is still almost the same style, but the fighting scenes are significantly reduced.

After the visual stimulation is not so sufficient, it is inevitable to pay more attention to the plot. But it is precisely like this, in terms of the plot of the drama "The Way of Heaven", Ge Mei feels a little weird no matter how she looks at it...... The story of the second episode, and even the story of the third episode, seemed a little strange and boring to her.

But despite this, she barely watched the occasional fight - although she pulled the video progress bar and jumped backwards.

The duration of each episode of "The Way of Heaven", counting the cast and crew, theme song, ending song, etc., adds up to about an hour. And Ge Mei watched five episodes, and the total time spent was less than two hours......

This situation is quite normal for her - she doesn't watch a lot of dramas, but she watches a lot of dramas. Most of the dramas with mediocre quality, she jumps and watches them quickly like this, unless she encounters a very good-looking and very favorite work, she will be patient and take care of it.

Seeing that "Tiandao" has released more than ten episodes in total, she plans to finish it quickly, and then go for a supper. As a result, when I saw the sixth episode, a prompt box popped up:

"This episode is exclusive to members, and non-members need to pay $1 to purchase it."

She paused for a moment, and then she reacted, it turned out that this was a paid drama!

So what else to see? Don't look at it.

Shrugging her shoulders, Ge Mei turned off the video interface. Anyway, this drama is not very interesting, except for the fight, there are no other highlights, just jump and watch it casually, pass the time and finish it.

She doesn't mind paying for the works she likes, it's just that if she doesn't like the works she likes and still pays, it's impossible.

After casually strolling around the web and reading two articles, she slowly began to feel a little bored.

It's more comfortable to find a drama to watch, and you can watch it while eating supper later. She really didn't want to do anything right today, she was too tired some time ago.

So, rummaging through what dramas are worth watching recently, as a result, on Weibo, I saw someone praising "Emperor Ruzi".

"What is Game of Thrones? "The Emperor of Ruzi" tells you the answer! ”

"True palace fight! This is the real brutal palace struggle! Three emperors died one after another, and the prince who had never been noticed succeeded to the throne. The empress dowager in power did not like him, and always wanted to have a new, younger and more obedient emperor; His half-brother did not like him, believing that he had taken away the throne that was rightfully his; There are great eunuchs inside and powerful ministers outside...... Even if he is an emperor, he can only save himself. ”

"What does it really mean to be 'scary'? Please come and take a look at "The Emperor of Ruzi". There is no love and love, there is no love and hatred, take a wrong step, and there is no place to die! ”

……

These statements piqued Gome's interest a bit.

The so-called 'true. Gong Dou', 'Men's Gong Dou', this really makes her want to see it.

Search up, and say it's the work of 'Dimension Entertainment'.

After thinking about the name, Ge Mei felt that she had a vague impression. A search on the Internet, good guys, it turns out that "Fantasy Three Kingdoms" and "Martial Arts Grandmaster" are from this company!

She belongs to the kind of person who watches dramas and watches dramas, and even the director doesn't pay attention to them, let alone the production company.

However, she has really watched both of the previous two dramas of 'Dimension Entertainment', and she likes them very much.

Especially in "Martial Arts Grandmaster", the fight is very good, the key is the rhythm of the plot, and the shooting is also very good.

"To be able to make "Fantasy Three Kingdoms" and "Martial Arts Grandmaster", Dimension Entertainment should be a pretty powerful company, right? You can also look forward to the new work......"

With this in mind, she opened the 'Dimensional Platform'.

At that time, when she watched "Martial Arts Master", she watched it on the 'Dimensional Platform' - and could only watch it on the 'Dimensional Platform'.

After reading it, she also took a look at the other content in the 'Dimensional Platform', but she didn't find anything particularly interesting. After watching "Fantasy of the Three Kingdoms", she glanced at several anime from Dimension Entertainment, and she didn't continue to watch it, she was not interested in anime in the first place. The game community is quite lively, and they are all discussing what "Taiwu Picture Scroll 2", but she doesn't play games, so she doesn't pay attention.

In addition to these self-produced content, although there are some other dramas and animations on the 'Dimension Platform', the quality is quite average.

So, after watching "Martial Arts", she didn't use the 'Dimension Platform' much anymore.

But at this time, it seems to be just right.

She herself is also an annual paid member, "The Emperor of Ruzi" has a total of eighty-one episodes, the first three episodes are completely free, and members can see the twelfth episode. And at present, it seems that "Emperor Ruzi" is only the first day of launch, and the content of five episodes has only been released, and she just doesn't need to spend money, so she can watch it all in one go.

She's ready to take a look, and if "The Emperor of Ruzi" is good, she doesn't mind buying the full episode directly.

Click on the content, skip the ads, and the opening is at the palace in the middle of the night. It's late, but it's brightly lit.

"The emperor has died!"

Wails filled the court.