Chapter 50: Ideas
Xiao Zhiqiu pursed his lips and smiled when he heard this.
Fan Gumin was suddenly dismantled by her own sister-in-law, and her face was a little embarrassed, so she had to solve the siege by herself: "My second sister, I have no other ability, just this mouth!" ”
Fan Caiqing snorted dissatisfiedly, "I don't know who bragged about it." After being glared at by Fan Gumin, he stopped being sarcastic.
Xiao Zhiqiu saw that Fan Gumin said this, she was not a twisted character, organized the words in her mind, and smiled at everyone: "My cousin said a sentence just now, that is, there is no jewelry shop with this precedent for opening bills, so things are scarce and expensive, if Xiuge can have obvious differences and novelties from the public's stores in terms of operation, then, can we think that this is a kind of Xuantou and an innovative sales concept?" ”
"For example, everyone thinks that the jewelry is sold, and the silver goods are clear, so if we are not like this in the show pavilion, we are unique, the jewelry sold can be repaired within a time frame, and even in some cases, it can be replaced, or the jewelry bought from the show pavilion, if you have been wearing it for a long time, you no longer want to wear this style, then you can trade in the old for the new, take the old one, as long as you add a little difference, you can pick a new popular style......"
Xiao Zhiqiu talked eloquently, as if he was returning to his past work, and said his ideas as a project clearly and methodically to everyone, what brand effect, business operation concept, sales methods, star effect...... Trying to describe a new concept to the world with her most sincere attitude, she is already good at words, this kind of eloquent talk at work is already a habit in her bones, but she has no scruples because of the change of time and space identity.
Therefore, Mo said that Fan Gumin, Yang Shopkeeper and others were dumbfounded when they heard it, and even a well-informed noble son like Song Kai Lingshu was surprised by Xiao Zhiqiu's words, especially Xiao Zhiqiu's expression when he spoke, every move, and the glow of various new words with everyone, all of which made everyone feel deeply shocked.
So much so that after Xiao Zhiqiu made his thoughts clear and understood, everyone couldn't come back to their senses for a long time.
Seeing that no one spoke, Xiao Zhiqiu also knew that his remarks were very innovative in this era, and everyone might not be able to digest them for a while, and maybe some of them were unacceptable.
"Miss Xiao's thoughts...... It's very bold, but if you really invest so much in the idea, it will increase the expenditure on manpower and money, and if the effect is not obvious, won't it make Jinxiu Pavilion even more difficult? Song Kai pondered his words and threw out his question.
And these questions are also the worries of Fan Gumin and Yang shopkeeper, Yang shopkeeper is even more aware of the situation of Jinxiu Pavilion, so he also sighed and said: "What's more, Jinxiu Pavilion is not doing well, even if it is really done as Miss Xiao said, if the jewelry style is not new and suspicious, it is not loved by the girl and Mrs., and it cannot be sold, so what is the use of repairing and replacing it, isn't it more of a move, making people think that the reason why our Jinxiu Pavilion's jewelry is repaired is because our workmanship is not good?" ”
It is true that there will be this kind of misunderstanding, because throughout the ages, no matter what kind of bold innovation it is, it can not withstand a little doubt and worry from the world, and the world is worried precisely because there has never been such a precedent, and whether it can be done or not will only be known when it is tried. But...... Xiao Zhiqiu frowned, this money is indeed a problem, Fan Gumin's purpose in going to Beijing is to solve the problem of operating losses, and now Xiuge's business belongs to the Fan family, and the risks to be taken by this innovation are borne by the Fan family, Fan Gumin may not be willing.
However, doing business is inherently risky, and if you want to go higher and further, you need to have the determination to take risks. After all, who can guarantee that their path will be smooth sailing?
Xiao Zhiqiu thought about this, sank his eyebrows, thought about it and said: "We can try it step by step, for example, my cousin proposed that the store of Jinxiu Pavilion needs to be renovated, which I agree with, and the design of jewelry styles, which is the most important, if this step is not done well, no matter how good the after-sales attitude is, it is useless, in addition, the brand effect is actually very important, we don't need to make the world agree at once, but you can spend some thought on the design of jewelry, such as a special logo, It can mean that this is the jewelry sold from the present show, which is not available to others,"
"This is different, if any lady wears this jewelry, then soon the ladies of the various families in Kyoto will know that this logo represents Imashu Pavilion, which is the brand, and in the future we can spend more attention on publicity, which is not too difficult, and it will not cost too much money."
Song Kai nodded when he heard this, this so-called brand effect, in fact, is like which prince's family or Guogong's family has a rare treasure to show off in front of everyone, attracting the envy of the adults of all families, and for example, which one's calligraphy is good, which nobleman appreciates, then his ink treasure will also rise with it, attracting people from all over the world to collect is the same reason.
Fan Gumin suddenly realized when he heard it, he was fond of climbing the picture and making a name for himself, if this thing was done well, Jinxiu Pavilion became famous in Kyoto, then the scenery was the credit of his Fan Gumin, it was his father Fan Feng, he also had an explanation, and he could also make Fan Feng look at him with admiration, not only that, if the jewelry of Jinxiu Pavilion really attracted the love of those noble ladies and girls of the family, then it would not be difficult for him to get to know the nobles of Kyoto.
Therefore, he was a little excited when he thought about it, this kind of initiative was to be taken first by him Fan Gumin, and it was done, and the scenery and reputation were all his! Taking 10,000 steps back, even if it fails, it is only a loss of a few money, and his Fan family can afford this risk!
He just wanted to talk about his ambitions, but he heard Shopkeeper Yang sigh heavily, and couldn't help but be very dissatisfied: "What's wrong with Shopkeeper Yang?" The business of this show pavilion is my Fan family's, you are just a steward, what's the problem, everything is up to me, and I will bear the current situation? What does it mean that you are so careless and slow to move forward? ”
Shopkeeper Yang was not annoyed when he heard this, because at this time he was worried about one thing, and whether he was annoyed or not was not annoyed by this matter that made him more annoyed.
"The young owner may not know yet, because the business of our show pavilion is not good, and now the two masters who design new styles, one quit his job two months ago to find another way, and the other, at the end of this month, is going to jump to our fellow poppy, so I am now worried about this matter, if this master does not have, then there is no new style, not to mention those ideas just now."
When everyone heard this, they were a little surprised, and Fan Gumin was even more angry, glaring and saying, "Then why didn't you say it earlier?" ”
"The young owner came yesterday, I just wanted to report to the young owner, but the young owner stayed in a hurry, and there was no one, how can I say that I know with the young owner?"
Fan Gumin was speechless when he heard this, so he had to shut up angrily, and said after a while: "Can't you invite someone?" At most, you can pay more! It's not that hard! ”
Shopkeeper Yang opened his mouth, and suddenly stopped talking, how could this designer ask for a design master? Fan Gumin doesn't know anything about business at all.