Jin Tiancheng on the other end of the phone sighed: "Almost all the first- and second-tier TV stations have been bought out, and those who have not been bought out are also those manufacturers who have cooperated with TV stations for a long time, and it is impossible to be replaced." ”

The advertising film finally came out after a lot of hard work, and the exact official sales date of the product was set, which is good, but it is stuck in the advertising problem, and it is unheard of to be bought out by the same company during the popular period.

Jun Youyao pondered for a moment: "Yu Xianghe is also going to launch a new product on White Day?" ”

Yu Xianghe is the brand name of beauty products, belonging to Yu Xianghe Group, is a group focusing on the development of beauty and cosmetics business, in addition to the production and sales of makeup, maintenance, bathing, household cleaning and care and other products, but also agent sales of some foreign second- and third-line beauty products, this group is also a time-honored brand with a history of more than 70 years, originally a rouge gouache shop called Yu Xianghe, and then evolved into a family workshop, at that time it was very popular with the official ladies and ladies, and then because of the war was once extinct in the public eye, Re-emerged in the early 80s, that is, the predecessor of the Yuxianghe Group - Yuxianghe Private Company.

After more than 70 years of history, there is today's Yuxianghe Group.

Although Yuxianghe's reputation in the industry is not top, let alone famous, it is still in the upper reaches of China's local beauty industry, at least not comparable to today's Junbao.

"They launched a fragrance called 'Flower Meet', but I did my research before, and the name 'Flower Meet' was not included in the seasonal product list announced by Yuxianghe in early February, and it was only later that it was added." Jin Tiancheng felt that things were a little abnormal when he discovered this, "Youyou, did you say that Yu Xianghe was deliberately targeting us?" ”

The timing was too coincidental, and the thing was done too extremely, so he had to think about it.

Jun Youyao thought for a while, "I don't rule out this possibility." Her thoughts were the same as Jin Tiancheng's, but there was no indication that Yu Xianghe was going to target Junbao.

"Brother Jin, you first send someone to check whether Junbao and Yu Xianghe had any kind of conflict before, as for the advertisement, I will go to the company after school to talk in detail, let the heads of various departments and colleagues from the planning department stay and work overtime, and I will have a meeting."

"Okay, I'll let Huazi explain."

In this way, Jun Youyao didn't come home after school and went to the company non-stop.

This is not the first time that Junyouyao has held a company-level meeting, so it is not the first time that everyone here has seen their young chairman, most of them are old people from Tiancheng Pharmaceutical, and some of them are outstanding talents from Junbao's previous headhunters.

However, whether it is a newcomer or an old man, they are quite satisfied with Jun Youyao, a young helmsman, after all, their performance since they worked together has made them have to agree, not to mention that there is the support of Chairman Dingsheng behind them.

Jun Youyao sat on the main seat, in front of the secretary sent the information about the advertising time of various TV stations, she quickly flipped through it, then looked up at everyone and asked: "Everyone should already know the purpose of tonight's meeting, and I won't delay everyone's time to say some useless nonsense." ”

"Do you have any good suggestions for this emergency?"

Manager Zhang of the planning department said: "Yu Xianghe only bought out the advertising period of the three days before and after the 14th, so why don't we choose the 10th to put the ads out?" ”

Jin Tiancheng directly rejected the proposal: "No, advertising and product placement must be on the same day, customers' enthusiasm for buying is time-sensitive, and the time difference of four days is enough to make them interested in other products." ”

"I agree with Mr. Jin's point of view." Jun Youyao nodded, agreeing with Jin Tiancheng's statement.

After that, several supervisors expressed some opinions and ideas, and some of them were indeed good proposals, such as holding White Day interactive events in department stores, crowded squares and landmarks in major cities to promote their new products, etc., which are all implementable and effective suggestions.

“…… Director Nie's suggestion is indeed feasible and is also a very effective promotion model, but it has great limitations, and it takes a lot of manpower and material resources to achieve 'wide publicity', and it cannot highlight the value of advertising, so this method can only be used as an auxiliary promotion. Jun Youyao summarized Nie Zhiyuan's suggestions as above.

After the merger of the company, Nie Zhiyuan is still in the position of director of the marketing department, and it seems that he has no intention of returning to the imperial capital, Nie Zhenxing and his wife have no opinion on this, this family of three is too big, Jun Youyao said that you are happy.

"We've been talking about it for a long time, and we've been thinking about it for a long time, Chairman, you can't do it for a long time, but I don't know if there's a better way for the chairman?" Nie Zhiyuan didn't care about his plan being criticized, he was just habitually scolding Jun Youyao.

Jun Youyao glanced at him lightly, and said in a solemn voice: "I mentioned network marketing and network marketing many times in the previous regular meetings, do you remember?" ”

2005 is already a period of rapid development of the network economy, the major search engines are becoming more and more sound, Wanxun, Souwang and so on are more and more well-known to the public, the network media is gradually in the exploration stage, Huaheng comment network, blog has been opened, and the online users of zz instant chat tool have reached 10 million, and the most critical of this is the rise of the online game industry.

"Does the chairman mean that our ads are directly promoted online?"

"That's right." Jun Youyao replied in the affirmative, glanced at Huaping again, nodded knowingly, turned off the indoor lights, turned on the laptop, and cut the screen into the projection cloth in front of the conference room, and a progressive chart appeared in front of everyone.

Jun Youyao stood up and walked to the chart, "Everyone here should have already contacted the zz chat tool or email, right?" ”

The current office model has slowly evolved from paper to electronic mode, so chat tools play a key role in this, including mailboxes.

"This chart is a graph of the growth of ZZ users in less than three years from 2003 to 2005." She shook her hand, and Warburg Ping quickly switched to the next one, "This is also a map of the total usage of major mailboxes in the past three years. ”

"I see! Chairman, you're trying to tell us that we can actually rely on these platforms to get our ads out there, because they already have a sizable number of users, and as a chat tool, it's no worse than advertising on TV. Manager Ma of the marketing department quickly got Jun Youyao's intention.

Jun Youyao finally showed the first smile tonight, "Manager Ma is very smart, this is one of my plans, we can cooperate with ZZ and other mailbox operators, and use ZZ pop-up ads or push emails to send our advertisements to every online user's computer, now the network resources are not abundant, this is also a two-way marketing for them, mutual benefit and reciprocity model." Colleagues in the planning department can also brainstorm and think about how to make users accept our ads more naturally, of course, you can also not be limited to chat tools, isn't there a lot of new media platforms now? Although the number of users is not large, we can also try to start from this aspect, and when the time comes, we can reduce the price, and they themselves also need exposure, and some don't even require us to spend money......"

In fact, what Jun Youyao said is already a fairly common promotion model in later generations, but in 2005, it is definitely a new type of marketing method, and it will be interesting to see what the effect is.

"Chairman, what about your second plan?" Jin Tiancheng didn't miss what she said before, this was just one of her plans.

Jun Youyao knew that Jin Tiancheng was a good person, so he smiled again and asked Hua Ping to cut the next picture, which was a list map.

"These are some of the hottest online games on the market right now, along with its user data." Jun Youyao pointed to the top name and continued: "Look, the number of users of this online game called "Jianghu OL" has exceeded 30 million, which means that almost one-thirtieth of people in the entire country are playing this game, and its main user groups are high school students, college students and white-collar workers in enterprises and institutions, and their spending power is very high. ”

This "Jianghu OL" online game Jun Youyao has also played in his last life, the online game in 2005 is not as beautiful as those in later generations, the quality is uneven, and the picture completion is not high, but "Jianghu OL" has both excellent picture quality, perfect plot and excellent engine advantages, which greatly enhances the playability, and is the pinnacle of the game industry at that time.

"I say that everyone should already know the mode of operation, similar to the chat tool, we can pick out a few game developers with a large number of users, and our Junbao concept does not conflict with cooperation, for example, the White Day activity that Director Nie said before can be implemented in the game at the same time, and you can also let the game developer add an NPC called Junbao in the game, and after talking to the NPC, you can jump out of our advertising page, and you can get gifts or game clues after watching it, etc."

She would think that advertising through online games was also because she had encountered this situation when she played before, and I heard that the advertising effect was quite good, so she can be regarded as learning and selling now.

Jun Youyao finished his thoughts in one breath, and then let Hua Ping turn on the light and sit back in his place.

"Now do you know what to do next?" She clasped her hands together and looked at the men and women at the conference table with a calm expression.

Everyone looked at each other at first, and then began to applaud softly, and replied excitedly and loudly, "Understood!" ”

Hua Ping even gave her a thumbs up, it was really stunning, and her aura was simply two meters eight!

"That's good! I'm sorry for delaying everyone's dinner time, so I'll work hard during this time and get things done as soon as possible. Jun Youyao made a concluding remarks briskly, although Yu Xianghe's sudden move surprised her, but it will not have much impact on their new product form, she believes that as long as things go smoothly according to her arrangement, Junbao's popularity will definitely be louder.

(Education 123 Literature Network)