"Well, this is indeed commendable." Pei Yun nodded lightly, and then changed his words, "But...... There is a big problem with our ad targeting, and a lot of advertising dollars are an invisible waste. After this meeting, I will have a separate planning meeting with you to reorganize the planning plans of several leading products. ”

Subsequently, Pei Yunqing ...... with the production department and the logistics department The heads of several other departments had a brief exchange.

After having the experience of Luo Changye, when everyone faced Pei Yunqing again, no one dared to bully her young, they were all cautious, and their attitude was obviously respectful.

After the comprehensive meeting, Pei Yunqing instructed Chen Ke to call all the members of the planning department to a meeting.

If the company's efficiency wants to be improved, there are two aspects:

One is throttling; One is open source.

In terms of throttling, the cost of raw materials can not be saved, and other things, including product packaging, can reduce some costs by using public bidding.

These are all small money, and the fact that he deliberately proposed the cardboard box before was just to make an example of the chickens and monkeys, and deliberately took Luo Changye to the knife.

How to open source is the right thing.

Roche Pharmaceuticals has several drugs that are among the best of similar drugs.

On the one hand, we must make these leaders bigger and stronger; On the other hand, it is also necessary to cultivate new leaders and increase sales.

"I've looked at our product list before and found that there are a few areas to consider a breakthrough.

One is insulin products, as we all know, the incidence of diabetes is very high now, and the quality of our insulin products is very good, but the sales volume is not high, because the advertising is not enough.

The other is an AIDS testing product, which we have spent three years developing, but what about it...... Haven't recovered your costs yet?

Why is that?

Because you put advertising in pharmacies, on TV? There are still a few young people watching TV, and the main audience is completely wrong......"

Pei Yun patted the table with a sad face.

"Tens of millions of advertising dollars, you all spent them in the wrong place!"

Listening to Pei Yunqing's analysis of the drug layout, the consumer group ......

Chen Ke's expression was also dyed with admiration little by little.

originally thought that this girl was just a good fate.

Now, Pei Yunqing has used his skills and knowledge to subvert Chen Ke's perception of her.

Luo Lao is old in the end, and he is inevitably conservative in his thinking.

The detours taken in advertising in the past two years were completely pointed out by Pei Yunqing.

From Chen Ke to the staff of the planning department, they were all trained by this young girl who sat in the main seat.

"I also understand that my grandfather did not approve of your propaganda strategy on new media. This time, you don't have to have any scruples, let go of your hands and feet, as long as it is a good plan, I fully support it! ”

Pei Yun raised his hands lightly and waved them lightly in mid-air.

"Next Monday, we'll have another planning meeting, and I want each of you to come to me with a copy of your own independent planner. Meeting! ”

Everyone got up to leave, and assistant Zhao Yan frowned and spoke.

"The sales department said that Manager Luo was not feeling well, and I think he was obviously pretending to be sick."

"Is it a drag on me to be passive and slacking off!" Pei Yun smiled lightly, "It's okay, he has a good plan, we have a wall ladder." What about our sales? ”

"It's on its way now." Zhao Yan also laughed, "I hope Manager Luo can bear it when the time comes!" ”