Shi Ying's comeback against me should have something to do with Bai Ye's defense of me at the wedding that day.

Suddenly, I felt a deep sense of powerlessness in my heart, I had no intention of being an enemy of Shi Ying, but her various practices forced me to make her an enemy.

"The other party is afraid of plagiarism, so the style of the clothes is only similar to ours, not completely similar. But this happens to be the most disadvantageous part for us, even if we want to defend our rights, there is no way to go. Ike shook his head and sighed.

"Since the other party has made up his mind to deal with us, he naturally won't make such a thing as plagiarism." I sarcastically said.

And even if it's really exactly the same, with Shi Ying's background, I'm not sure that I can defend my rights.

Thinking that my things were infringed and there was no way to solve them, I felt aggrieved.

"But if this continues, the company will have to finish sooner or later."

I understand what Ike said, but for a while I couldn't solve the dilemma in front of me.

I originally focused on trendy brands, and new styles were fixed every quarter, but now I am plagiarized by Shi Yingyi, even if the clothing style is new, no matter who will choose the cheap one in front of the price.

"I'll think about it again and see if there's a way to fix it." I was thinking in my heart that if I couldn't find a solution, I would have to meet with Shi Ying.

But the thought of meeting Shi Ying made me feel a strong resistance in my heart.

"If we don't position the brand as a luxury product, so that even if we come out with a new model, others can see it as soon as they copy it." Ike proposed.

"This is not good, our positioning is originally light luxury, if we reposition to luxury, then the customers accumulated now will be lost. And there are so many styles and unique designs in the luxury industry that I can't compete with them. ”

I'm not trying to grow the morale of others and destroy my own prestige, but I'm telling the truth.

In the clothing industry, both I and LRY are newcomers, and they are not as good as those brands that have been around for more than ten years or even decades.

Jumping into the luxury sector will only exacerbate the current predicament.

Ike seemed to think of this as well, and sighed, "This road is blocked too. ”

"It's not completely blocked yet." A bold idea struck me.

"Is there a way?" Ike instantly came to his senses.

I nodded, "You need to fight hard, if you succeed, the LRY brand will be a household name, and if you fail, you will withdraw from the clothing market." ”

"What's the solution?"

"Fast fashion brand."

The so-called fast fashion is fast fashion.

"Fast fashion" originated in Europe in the middle of the last century, and it was originally a quick feedback and imitation of the design of the clothing runway.

With the increasingly close relationship of clothing design and terminal sales, from the end of the last century to the beginning of this century, "fast fashion" has evolved into a sales model in which fashion apparel companies respond quickly to the fashion design of the show, and make products that closely follow the latest fashion trends, flow into the store at low prices, and focus on mainstream consumers.

At present, the most representative brands in "fast fashion" mainly include foreign companies such as ZAR, HM, K¥M, Uniq, etc., although these brands have their own characteristics, but the business operation process is very similar.

It generally takes several months for traditional clothing brands to release the trend on the catwalk, continue to produce products, and then go to various specialty stores and counters, and even half a year for high-end brands.

But according to the concept of "fast fashion", companies are able to turn product concepts into consumer goods in a very short time.

Initially this process took about 50 days, but today, the fastest companies can do it in less than 20 days.

It can be said that fast fashion is a sure-fire business, but there is no particularly famous fast fashion brand in China.

I chose to re-do the fast fashion brand, on the one hand, I can resist Shi Ying, and on the other hand, I can maximize the development of the LRY brand.

"The idea is good, but Sister Ruoyao, have you ever thought that at present, international fast fashion brands have their own factories, and there are countless designers."

"And now we don't even think about the factory, the number of designers is not enough, and it is difficult to launch new styles every month."

"How do you know if you don't try, now that we've reached this point, even if we fail, the worst result won't be worse than now." I groaned.

Ike sighed helplessly, "Listen to you, who let me choose you." ”

I looked at him gratefully, "Give me time and I'll let you know that my choice was right." ”

"Even if it's wrong, it's okay, you can't fight and start again." Ike added.

"You're right, we shouldn't give up, it's a big deal." I made a loud noise.

Next, I discussed with Ike about the future plan, this is not a trivial matter, and a complete plan is needed.

Originally, my main focus was on trendy brands, so I didn't need to worry about the style, and the only worry was that I needed a lot of new styles every month, which caused designers to be under a lot of pressure.

In terms of quality, we intend to be equal to the quality of Shiying Company, and the price is equal to foreign fast fashion brands, which increases our advantages.

Finally, in terms of factories, because the quality needs to be controlled, they dare not let small factories do it, and they are also worried that Shi Ying will play tricks.

At the same time, because of the fast speed of new products, small factories cannot be satisfied at all, and they still have to change factories after thinking about it.

Every time I mention the problem of the factory, I have a headache, and I can't wait to pay for it to set up a factory, but at present, I can only think about it, because the funds are not enough.

I was so worried about the problem of the factory that I lost a lot of hair, and finally Ike couldn't stand it anymore, and said, "Have you forgotten Mr. Bai, Showme's factory is one of the best in China." ”

I secretly thought about Ike's words, although I didn't want to cooperate with Bai Ye in my heart, but for now, cooperating with him was the best choice.

"Can you still find a reliable factory? It doesn't matter if the price is high. "I'm still in the final struggle.

"Yes, yes, but I can't guarantee that the other party will not succumb to Miss Shi's obscenity." Ike said, spreading his hands.

I was speechless for a while, and the word obscenity was used too much.

"Okay, I'll talk to Bai Ye about the factory." I said helplessly.

Originally, I didn't see each other for a month, but it's only been a long time, and my face hurts so much.

In the evening, I asked Bai Ye to have dinner together, and then told him about the matter, and he agreed to it without waiting for me to finish speaking, if I readily agreed, it would make me feel a little guilty.

"When this is on the right track, I'll find another factory." In fact, the main reason is to prevent Shi Ying from sabotage, her background is too big, and I can't handle it at all.

If you can't harden the anus, only the curve will develop.

"If you like it, you can transfer the factory to you."

"Huh?" I was shocked.

Bai Ye smiled, "Even I'm yours, what's a mere factory?" ”

I laughed dryly, "Still don't." ”

Bai Ye smiled helplessly, "This promise will always be valid." ”

My eyes flickered, and I avoided answering.

After negotiating with Bai Ye, we signed a contract at my insistence, and since then, Bai Ye and I have been official partners.

After this was done, I worked overtime with the designers in the company to complete the first batch of garment designs, checked them and sent them to the factory for them to work up.

At the same time, I found Liu Yun and asked her to help me do a new issue of clothing promotion.

Liu Yun readily agreed, and at this time, Su Xinyuan came to me and said that her artists could model for me.

The main resources of the Su family are in the entertainment industry, so Su Xinyuan also opened an entertainment company in order to get back the Su family, and recently signed a few artists who had just debuted, and they needed to build momentum.

Originally, I was worried that she would use a veteran artist as a model, but after hearing that it was a newcomer who had just debuted, I immediately agreed.

Su Xinyuan's vision is excellent, and the models recommended to me also have their own characteristics, not the Internet celebrity faces that are now on the assembly line.

When Liu Yun finished taking the photo and showed it to me, I immediately felt that this publicity would be successful.

As I thought, after the new clothing was launched, both the price and the style attracted people's attention, causing a lot of commotion.

But that's all, sales are not high.

I understand that people are worried about bad quality, so they are still on the sidelines, and as long as there is the first person to eat the crab, everyone else will be attracted as well.

And at this time, it was time for Ike to play, he had already prepared a group of water armies to build momentum, and under the overwhelming advertising, sales gradually improved.

Because the materials I use are the best, both the style and the price are worth the money, so customers have given praise after buying.

Seeing the rave reviews, Ike stopped the water army to praise them, and in less than a week, the reviews under each style were almost true.

I saw that the fast fashion brand was on the right track, so I hurriedly took this opportunity to recruit designers, and it was important to maintain the current situation.

And Shi Ying's side followed closely after I just released the new model, but because the price is about the same, many people would rather choose the genuine one than the plagiarized one.

Seeing that I was not suppressed by Shi Ying this time, I was inexplicably relieved.

But I'm temporarily relieved on my side, and Su Xinyuan's side can't do it again.

Although she suppressed Su Xinyue in the early stage, she also signed a lot of newcomers, and she also poached a lot of Su's artists in the past.

But the emaciated camel is bigger than the horse, and the best artists of the Su family are still in Su Xinyue's hands, and the artists in Su Xinyuan's hands can't fight against them at all.

So in order to praise the artists under the red hands, Su Xinyuan has also been sad in the past few days.

After listening to her sigh again, I couldn't help but say: "In the past, Su's artists were mainly acting, but your current company has just started, and fighting with Su's artists is undoubtedly hitting a stone with an egg." ”

"I took all the announcements and advertisements, but people were not popular." Su Xinyuan smiled bitterly.

"Is it the wrong way? Why don't you try to be a singer or something else? I proposed.

Su Xinyuan shook her head, "I've thought about it, but now there is no good opportunity to build momentum." ”

"I think you're using your old thinking to imprison yourself and not find a new way."

"How?"

"Now singers make their debuts through shows, and no one pays attention to simply singing and posting them on the Internet."

"I have asked artists to participate in a few famous variety shows, but they didn't make a splash." Su Xinyuan looked helpless.

"Then why don't you try to start a variety show on your own?"