In the evening, Cinnabar saw Baishan again, and Baishan was already happy at this moment, clearly indicating that the start-up capital had been in place.

"In the last few days, my dad will personally help me choose a good storefront," Bai Shan said excitedly, "In addition, I have brought two good news. ”

"You're quite efficient," Cinnabar said in disbelief, "Say, what more surprising news is there for me?"

Bai Shan said smugly: "First of all, our master, now it has been proven that this Five Elements Dan is from the independent peak 'Sancai Mansion,' and there is a lot of inventory, and it accepts a large number of customizations, as long as there is room for the price, I think our master should spare no effort." ”

Cinnabar was a little worried: "The other party is a big worshipper in the inner gate, will he personally go out to refine the pill for our little business?"

Bai Shan smiled weirdly: "That's definitely not going to happen, but there is a Dan cultivation disciple under him, and the level of refining the Five Elements Pill is also quite skilled, and the requirements for us to make this continuous spirit tea are not high, so we should still be able to talk about it." ”

He smiled bitterly: "What's more, our master, just heard that I needed a large number of Five Elements Pills, so his eyes lit up and he took the initiative to take the task of contacting the 'Three Talents Mansion', it seems that there is clearly an internal relationship." ”

"Haha," Cinnabar couldn't help but smile, "This is his style, by the way, there is good news?"

"Well, after using all the networks, I finally found out that there is a disciple named Feng Qiudong under the Lazy Dragon Sect in the outer gate, who is a six-star color of the water system. His martial arts cultivation is not very good, but he is proficient in ice-making kung fu, and he often shows off his performances in front of outsiders, which is more than a hundred times better than that senior brother Huang Dacheng in this sect. ”

"It's good now," Cinnabar rubbed her hands excitedly, "It's finally a big problem." ”

"Who's to say it's not, you know? It is said that his ice-making skills have been perfected, not only can he control the temperature accurately, but also has a unique ......."

Bai Shan's voice raised a lot: "He can do the heat flow in the ice." ”

"Heat flow in the ice?" Cinnabar wondered.

"The outside is ice, but the inside is at room temperature, or even high temperature, how can the wonderful taste of such a combination not be eye-catching? I have thought of the name, it is called 'Ice and Fire.'" Bai Shan's said triumphantly.

"Well, this name is very creative and absolutely attractive," Cinnabar added with satisfaction: "It seems that the varieties of fruit and grass cultivated by Senior Brother Zhaowenji can be given a nice name." ”

He was faintly worried: "It's just that he is willing to come to our store to take the job?"

"You can rest assured that I will offer a price he can't refuse. Bai Shanyin laughed a few times, and at this moment Marlon Brando was on his body, and the godfather reappeared.

"Now that there is no problem with the ice maker, let's move on to the next topic. ”

Not to be outdone, Cinnabar also turned on the domineering president mode, and said: "First of all, let's think of a good name for the cold drink shop together." ”

"It's not something one or two people can do, you wait for me for a while. Bai Shan, turned around and walked out the door leisurely.

After a while, there were already a few people in this small dormitory.

It is clearly the canteen master Fu Hong Fatzi, Senior Brother Zhao Yuxi, and Senior Brother Hu Dafeng who happened to come to Houfeng to deliver the letter.

Looking at the three people with huge differences in stature and image, Cinnabar couldn't help but be dumbfounded, and couldn't help but admire Bai Shan.

It's really not easy to get these living treasures together.

"It's better to call it 'Senei Cold Drink Shop.'" After listening to Bai Shan's introduction, Hong Fatzi immediately took the lead in expressing his opinion.

This proposal was immediately rejected by everyone, and he looked at Hong Fatzi's eyes with some disdain, as if to say: It's terrible to be uneducated.

"It's not proper!" Zhao Yuxi frowned.

"No, not to mention this ugly and cheesy name, the reputation of our Quanying Sect is too low, it is easy to be looked down upon, and once it has the name of the sect, it is easy to make people feel that we can't drink cold. ”

Bai Shan, without the slightest emotion, directly expressed his opposition.

"You actually look down on our Quanyingmen, I'm going to tell the master. Cinnabar smiled evilly at Bai Shan.

"Brother, don't be like this, I'm just seeking truth from facts, anyway, this name can't be done. ”

"Then it's called 'Donglan Cold Drink Shop,'" Hong Fatzi wants to try to win back a city.

Unfortunately, this time everyone looked at him with even more disdain.

"In the name of the sect, you generally need a naming fee, big brother. Hu Dafeng sneered: "Master Hong, it's so late, why don't you go back early to rest." ”

Hong Fatzi's face couldn't help but turn a lot red, but he didn't leave immediately, he needed to improve his sense of existence.

"Why don't you call it 'There is a drink shop?'" Zhao Yuxi suddenly became very literate.

"Big sister, ah no, big brother, are you filming a TV series?

"'Sad time?' 'Semi-sugar?'" Zhao Yuxi has a kind of persistence that will not stop until the goal is reached.

"Too melancholy! too petty bourgeoisie, in short, too pretending. Cinnabar shook his head and said, "Pretending to be struck by lightning." ”

"'Vanilla milkshake,' 'Cappuccino,'' 'Quick drink?'" Zhao Yuxi was determined to fight to the end.

"We haven't heard it, we don't understand it, let alone others. "This time it was Hu Dafeng who spoke out against it.

Zhao Yuxi finally despaired, sat on the side with a puff, and never said a word again.

"So what's the name?" the few men racked their brains, but it seemed that the problem was back to square one.

"'Handsome little ginkgo tea shop. Hu Dafeng finally made a move: "Easy to understand, simple and straightforward." ”

"Oh no, I'm going to throw up. Zhao Yuxi on the side immediately seized the opportunity and gave Hu Dafeng a counterattack.

"It's so hard to choose a name," Cinnabar said with a drooping face and a dejected head, "I really can't think of it." ”

"Let's call it 'Youth Hero Shaoguo Tea Shop'!" Bai Shan's name was proposed.

"As for the reason why it is called so, please imagine it, those martial arts disciples, regardless of whether they are male or female, ugly and handsome, and high or low in kung fu, they all feel that they are the most handsome, beautiful and special. ”

"Our advertising slogan is 'no less than a hero, no drink, no beauty, no sale', think about it, unless they think they are idiots, they will definitely swarm over to grab their scalps. ”

"So I thought about it, and the only name that can trigger them to have a strong sense of substitution and positive echo is that kind of name. ”

"Yes, yes, that's right. Cinnabar looked at Baishan with admiration, and suddenly felt that this slippery senior brother Baishan actually had another outstanding insight.

"Not bad, not bad," Hu Dafeng agreed, and said teasingly: "The whole name is youthful and dynamic." ”

"The name of chivalry is indeed attractive to people's psychology. Zhao Yuxi also agreed.

"Choosing a good name is like cooking a small fresh, and savoring it will have endless flavor, this name is excellent!" After Hong Fatzi was despised by these people and uneducated, he may have been silent for too long, and a mouth is a murderous sycophant.

"Then it's settled. Cinnabar wiped the beads of sweat from her head, and was very satisfied with the clapping.

"The next topic is the all-round three-dimensional positioning of the product. ”

In addition to Bai Shan, the other three looked at Cinnabar in surprise, obviously unable to understand this rare word.

"It's what kind of customers we want to sell our drinks to, and how swollen their wallets are, their age, their interests, and so on. Cinnabar explained helplessly: "According to my meaning, anyone sells it, just give money, and care about his old and young." ”

Hu Dafeng, Zhao Yuxi, and Hong Fatzi nodded in unison again, isn't this an obvious reason?

Unconsciously, they looked at the white cedar together.

Bai Shan, at this moment, actually walked to the window.

He was very interested, gently took a withered fruit grass in his hand, stared at a dog tail flower that was about to wither outside the window, and pretended to be in a posture for a long time, before he turned around, looked at the few people in front of him with extremely contemptuous and sympathetic eyes, and sighed:

"You're outdated. ”

His eyes were bright, he put down the fruit grass, paced back and forth in this dormitory, waved his arms vigorously from side to side, and said in a stirring tone:

"In a new era of martial arts, if we want to make a good product, not only to bring forth the new, but also to make the masses of people accept, then the first thing we need to consider is ......"

Then, without hurry, he pronounced a few words clearly and steadily:

"Consumer targeting?"

Cinnabar and the others seemed to see Baishan for the first time, and Hong Fatzi asked confusedly: "What is consumer positioning?"

"It's very simple, on the premise of ensuring the quality and taste of our drinks, we must first accurately locate our customers!"

Bai Shan said eloquently: "In my opinion, those old guys who have reached the cultivation stage or above have long been conformist and complacent, and it is difficult to break out of their old era. ”

"Think about it, what do they generally like to drink?"

He began to suggest a divergence to the Cinnabar and the others, as if he was teaching a group of idiots to shout out the word "good".

"Tea, and wine. Hu Dafeng lived up to expectations and shouted these two words.

"Yes, it's tea and wine," Bai Shan said with great satisfaction: "But whether it is new tea, old tea, black tea, green tea, white wine, rice wine, wine, it is a set that has remained unchanged for thousands of years." No matter how many high-quality tea sets and wine utensils, how precious tea leaves, how cumbersome tea ceremonies, and more high-quality wines, in the final analysis, what they love to drink the most is nothing more than tea and wine. ”

Cinnabar nodded thoughtfully.

"Then let me ask you again, how many people are there in the entire Donglan Sword Sect *** Outer Gate Ten Peaks together?"

"If you roughly estimate it, there are more than 20,000 heads of various sects, elders, and inner and outer disciples. "Hu Dafeng is very good at arithmetic and has a high talent for holding stalks.

"So among so many people, how many old guys are in the major cultivation period? How many are there in the cultivation period, and who is the most numerous?"

"There will definitely be no more than ten major cultivators, and the cultivation period should not exceed five hundred, so naturally there are the most ordinary disciples under each sect. Zhao Yuxi added to the analysis.

Bai Shan approvingly: "Yes, if there are 18,000 disciples of each faction, excluding those who don't like to drink and have the habit of drinking tea, there will be 10,000 people left, except for 2,000 otaku who are poor enough to drink cold water, then there are more than 8,000 people left, they are young and vigorous, and their acceptance of new things is naturally relatively fast and easy." ”

"That's right. In order to perform, Hong Fatzi immediately echoed.

"So they're the ultimate target customers for our latest drink!

"Naturally not!" Bai Shan's tone was full of fanaticism: "Think about it, eight thousand people drink one drink from us every day, and we sell twenty red copper coins for a cup, then we can earn 160,000 red copper coins a day, that is, 1,600 red silver coins." The entire 'Ten Peaks Competition' event will take at least a month or two, and the profit will reach at least 100,000 red silver coins. ”

"This is still a preliminary estimate!"

Bai Shan's eyes let out a greedy and fiery gaze and said, "They may drink several cups a day? I haven't counted the other cultivators who came to visit the disciples. ”