Chapter 20 Film critics also have to live
In the end, "Angel" was released in art theaters in Los Angeles, and although Ray Allen is a big man in the circle, he is nothing compared to those big companies that really control the capital.
Not to mention anything else, just looking at his influence can only make a movie be released in art theaters, and it is completely impossible to release thousands of screens at the same time like other commercial blockbusters, you can see the gap between Ray Allen's small company and the Big Six Hollywood.
Even second-rate companies like Lionsgate are much better than him.
This is also because the Ray Allen family has always focused on filming and has no relationship with the development of the distribution industry. His company often chooses to cooperate with other big distributors and earn money with a certain amount of investment, although it is much better than other directors who are pure part-time directors, but in fact it is just that.
After the release, the audience's response was good, and the survey of the theater chain showed that more than ninety percent of the audience was satisfied with the movie, and seventy percent of the remaining people felt that it was average, which means that out of every 100 audiences, only three people did not like the movie "Angel".
Although the audience ratings of this kind of niche literary films are often suspected of being inflated, this achievement is definitely not a general, at least the theater chain easily agreed to the request to postpone the broadcast.
Although art theaters are restricted by regulations to only release literary films, they also like movies that can make money, and making an extra dollar is money, isn't it?
But no matter how much those art theaters help schedule films, only eight theaters really can't make any waves, and the box office of "Angel" is only more than 400,000 a week after its release.
The box office of more than 50,000 weekly single halls may be the only eye-catching data, and it should be able to squeeze into the top ten levels this year, but no media will care about this kind of news, so it is undoubtedly impossible to attract audiences with this.
But Ray Allen is not without tricks, although he doesn't have enough money to smash TV commercials, he can still ask some film critics to cheer for him.
Now that the economy is developed, anyone can come to make movies, so it is impossible for film critics to watch all the movies released, and the wine is afraid that this is the situation that Xiangxiang said deeply, there is no exposure, you can't advertise on TV, and there are no film critics to promote it in newspapers or online self-media, just rely on those few posters in the movie theater, how can so many people come to see it?
At first, it was Ray Allen's friend, the famous self-media person Thomas, who wrote an advertorial.
"Today, my old friend, the brilliant director Mr. Ray Allen, invited me to a movie in an art theater in Los Angeles, and I am very much looking forward to this 'date', because the film that my old friend will take me to see is undoubtedly an excellent work.
But when I got to the theater, my old friend told me that it was a movie made by his nephew, and well, I could understand the affection of an older man without a son for his juniors, but it did undermine my sense of anticipation and made me think that the film was nothing more than mediocrity.
But it doesn't matter, I can still watch a movie for free, even if it's a bad movie, it can make me scold, so I don't have any resistance, and the relationship between me and my old friend will not be affected.
But I was wrong, and I'll mention it first, the movie I saw that day was called Angel.
I'd like to say sorry to my old friend's nephew, young Harry, director Daniel, he's brilliant, not just as a rookie director, but in the whole directing industry, and I think his film is brilliant.
"Angel" is a movie about the weakness of human nature, and when we are used to watching commercial blockbusters, a small snack like this will help us soothe our stiff skin and free up some appetite for the next popcorn shot.
And when it comes to why I think director Harry is excellent, it is because he chose the most appropriate method to shoot this film, I was completely immersed in the plot of the film, and I was impressed by the director's delicate handling of emotions with the characters.
The second surprise of "Angel" is the actors, the male and female protagonists of this film are all new actors, but they undoubtedly contributed a great performance, here, I want to remind the audience that the male and female protagonists perform in different ways, I believe that after arriving at the cinema, you can quickly see the excellence of the heroine, and the male lead, what I can say is, he spent 109 minutes of silence, in exchange for the last minute of bloom.
I recommend it wholeheartedly, the praise index is 4/5, excellent movie, you will have a pleasant viewing time. ”
As for the price, Ray Allen spent 50,000 US dollars, the total value is equivalent to Lucy's actor salary plus the screenwriter's salary.
This is professional film criticism, in addition to those really big productions, which may attract a large number of film critics to promote them, most of the other low-scale and medium-sized movies need to spend money to buy film reviews, and other people's columns in the newspaper also need competition, if you don't give money, why should others give you space?
This has nothing to do with personal relationships, it is an "unspoken rule" of the industry, basically no one will break it, you gave a movie review for free today and engaged in publicity, and you will not charge money for another movie tomorrow? If you don't collect money, what do other people who collect money think of you? Do you still want to mix in the circle?
However, this is all money that can only be obtained by professional film critics, and lower-grade ones such as online water armies are much lower, but the effect of online water armies is average, and once it is not done well, it may cause the opposite effect, so it accounts for a small proportion in the film industry, and it is more of a limelight when doing viral marketing.
Due to cost considerations, Lei Allen did not choose traditional paper media, but hired a large number of online film critics, these people are more like semi-professional existence, the fee is not high, and more dynamic, but whether this emerging way of publicity has the effect of traditional methods such as paper media, no one can say, more often those large companies will also use online publicity as an additive, and more resources will be placed on TV channels and paper media.
But niche movies are not without benefits, that is, there will be no company that is idle and bored to hire other trolls to hack you, which is one of the reasons why niche literary films are often higher than big-budget commercial films in terms of online ratings.
Now the online rating of the movie "Angel" is very high, with a full score of 9.5, but it is ugly in terms of the number of scorers, there are only a few hundred people, and there are one hundred and fifty water army accounts hired by Ray Allen!
Harry Daniel would have liked his movie's rating to drop, at least it would show that more people had gone to see his movie, rather than a sense of self-pride as it is now.
"Even if someone comes to tell me where I can't shoot well, it's okay." That's what he really thinks.
Soon, more film reviews came out one after another.
"It's a pity that the excellent newcomer works have a broad and not precise thinking about human nature, but the actors' excellent performances overshadow this very well, and my mind is now full of that last turn of glances, looking forward to the director's new work, and even more looking forward to the actor's new work.
Personal rating 8.5/10, recommended viewing. ”
"It's hard to imagine that the director of this film is just a hairy kid who has just graduated from college, and he already has a good idea of the reality of this society, and the singularity of the shooting technique makes the rhythm of the whole film a little dull, but considering the length of the film itself is less than two hours, this is not unacceptable.
With a personal rating of 3/4, it is a work that is eye-catching, and if you have some free time, then go to the cinema and take a look. ”
……
Soon, the cost of promoting the film exceeded the cost of filming, and the theater chain for the release expanded from eight theaters in one city in Los Angeles to all major cities in the United States, with a total of 104 art theaters available for broadcasting.
Lucy opened Weibo because of this "electricity-related" (don't complain about why the United States is using Weibo!). This is because I am not used to the Facebook mode, or the Weibo function is perfect, so I should be the rabbit of that world and Facebook embarrassed! Originally, he only had a dozen dead man fans, but now hundreds of people are paying attention to him!
Later, Luci circled a big guy.
"You can come and see it, too@Tony Stark"
Originally, this Weibo was all about persuading bloggers not to be whimsical, who doesn't know that the busy man is now busy saving the world all day long, how can he pay attention to you, a little actor?
"Sir, there is a person you set as a special follower who tags you on Weibo." Jarvis's voice was always so smooth.
"Oh? Who is it? "Tony wasn't always in a steel suit, and now he's on the couch watching shows, drinking, and enjoying life.
"It's Mr. Lucy."
"It's a novelty, what's the matter with him? Do you want to sell my sketches or comics? Tony had read Lucy's comics, and he commented on it: "Only the second episode is wonderful." ”
"Mr. Lucy has made a movie, please go see it."
"Jarvis, broadcast it directly on the screen."
"Sir, this movie has no network resources."
"You directly hack the network of the issuing company, and then help me transfer the ticket money to the other party's account."
Anyway, in the end, Tony circled Luci.
"I watched it, the acting was good, I have time to go back to New York and drink together @ Lucifer"
On that day, Lucy's Weibo had more than 100,000 followers a day, but everyone's eyes were not on the movie itself, but on why a young actor could be invited by the famous Tony Stark to drink together.
"Am I going crazy? The blogger was circled by that Tony! That Iron Man?! ”
"So the blogger I silently follow turned out to be a hidden tyrant?"
Even Harry Daniel came to take advantage of the heat.
"No wonder you didn't mention the salary in a word when you promised me to act in the movie @ Lucifer"