Chapter 244: The Big Sale
"The most expensive elements of luxury goods are, first of all, 'customized' and 'exclusive', so even if we produce them in batches, we must not buy them over the counter. We had to take the purchase order privately and deliver the luxury goods to the buyer's mansion in person. ”
Stanley's righteous words of admonition to Su Mu are certainly not without his reason.
But as the only one who trusts Stanley, but also knows Stanley's temperament, Su Mu still sees through his true purpose at a glance:
"If you want to open an office in the Orcane Building, just say it, don't beat around the bush with me. However, although this office can be used to collect money, it must nominally be named an alchemy laboratory. Although we need to make money from the Alchemy Workshop, we must not let it have too much to do with the Esoteric Society. ”
Su Mu's admonition is actually extremely straightforward.
Stanley understood almost instantly...... The Esoteric Society must be an absolutely pure organization, and although the Alchemy Workshop needs to use the name of the Esoteric Society, it must not cross the line too much.
"This is not a big problem, after all, the number of people who buy luxury goods is scarce, and those who are deceived by the appearance of alchemy have nothing to do with the real mage circle, and there is no conflict between the two. ”
"But the real key is that if we want to continue to expand this business and not just market luxury goods, we have to find new ways to sell it in the future. ”
Although up to now, Su Mu's side has not even returned the initial funds.
But Su Mu and Stanley, who have long understood the essence of luxury marketing, have obviously understood both of them for a long time...... The abundant harvest is just a matter of time.
"I'll deal with the question of the way, you just need to continue to think clearly, what exactly we should produce after entering the parity market, in order to completely monopolize the market. Presumably, compared to the looting of the upper echelons of the Federation, the key to our final rise is still the most primitive means. ”
Su Mu's advanced insights undoubtedly amazed even the business wizard Stanley.
So at this time, Stanley still sincerely "praised" after all:
"My dear boss, I want to be known as 'industry breaker' and 'despicable businessman'...... I think you're better suited than I am!"
......
After Su Mu's hunger marketing methods, when Su Tong finally conveyed the news of being able to carry out small-scale production to the upper echelons of the Federation, he immediately ushered in the first wave of orders.
In just one day, there were as many as twenty or thirty housekeepers and servants who came to the office of the Alchemy Department of the Mystical Society to place orders.
And these upper classes of the Federation, once they make a request to buy, they will not only buy a certain alchemy item.
Although there are only a few people who customize the transmitter worth tens of thousands of dollars.
However, for the relatively "cheap" crystal lanterns and small scattered fog fountains, people often come in pairs, or even buy several in one go.
Seeing this, Stanley is not in a hurry to deliver to his door.
Instead, they made a special trip to find a group of alchemy equipment installers, went door-to-door to inquire about the other party's installation intentions, and inspected the installation conditions on the spot like a decent one, and then gave a guarantee for door-to-door installation in three days.
Such a proper and meticulous service undoubtedly brought infinite satisfaction and infinite honor to the already self-conscious upper class of the Federation.
So they showed off to each other, and then shared and discussed with each other in the tea party in the princess's mansion.
The second wave* came in an instant, and it came a few days later.
It was only at this time that Stanley slowly began to deliver the alchemy to his door, and began to properly install each of the purchasers individually.
And Stanley, who is well versed in the psychology of customers, also sent these alchemy products to the door, and also sent the certificates with the seal of the Alchemy Research Institute to each buyer.
Although the so-called Alchemy Research Institute has not really been established yet, it is just an empty shell created for the purpose of establishing an alchemy workshop.
However, where did the children of rich families know this kind of information?
For them, the fact that the products they purchased were related to the mysteries of the Federation of Names and Movements undoubtedly showed once again that they were at the forefront of the times.
So the orders that rained down for the third time were once again in front of Stanley.
......
However, it was also when Stanley's luxury goods business was in full swing among the upper echelons of the Federation, setting off a wave of frenzy.
Another institution that really started as a business has already noticed this anomaly.
"The mysterious society's current behavior has obviously crossed the line. Although we did not object to the establishment of the Mystery Society, and even put them on an equal footing with us, we chose to acquiesce in the attitude of the Federation. But the premise of all this is...... They must not put their hands on our turf. ”
In the office of the branch president of the trade covenant, several members of the management staff of the covenant are expressing the most severe attitude to the branch president.
As one of the largest branches of the Covenant in the world, the Trade Covenant Cloud Branch is obviously not going to sit idly by and watch the Mysteries also get involved in the trade of alchemy.
That being said, the Esoteric Society is, after all, an institution under the auspices of the federal polity.
And the trade pact itself, after all, is only a pure distribution organization.
Although the protest of the Covenant is indeed a headache for the Federation, if the Federation is really determined to support the Esoteric Society, the Covenant will not be able to respond to the same situation as the two major unions.
Therefore, after the branch president Evra groaned, he also said helplessly:
"If they really want to go on like this, the only way we can really take is to take advantage of the monopoly position of the covenant and completely block their business channels before they completely enter the market. ”
"Although it is true that we cannot interfere too much with the luxury goods demanded by the upper echelons of the Federation. But if they want to develop other marketing channels, we will definitely be able to form a great resistance to them. ”
But when it comes to this, even the branch president Evra is a little embarrassed.
"However, if we do do so, it will undoubtedly be almost equivalent to declaring a commercial opposition to the entire Federation. Even if we can suppress the ambitions of the Occult Society, if we are to be shackled by the federal polity, it will undoubtedly be a great disaster for our organization to operate in the Federation. ”
Branch President Evra's worries are certainly not without reason.
Although there is no such induction as the so-called "harmony and wealth" in this world, this truth has obviously existed in the hearts of every business tycoon.
But at this moment, at the same time as the branch president Evra was frowning.
One of the youngest and most talented managers in the club finally stood up gently: "So the real two-pronged approach...... I'm afraid there's only that!"