165, live broadcast room culture
The culture of the live broadcast room is really a good thing, with this, it is difficult for you not to be popular, an era of playing "stalks", an era when "green, green, green" can become a hot spot for labels and hype, you think about how valuable the "anchor rookie" of Douyu 33XX66 is.
At first, Cheng Yi was very sensitive to "dishes" and didn't want the audience to say that he was a dish, but now he doesn't care about it at all, just a dish, anyway, it's a dish.
Cheng Yi has no temper anymore, and he doesn't want to prove himself and show how strong he is, because it's useless, and how he plays is a dish in the eyes of the audience.
After thinking about it, he now gradually understands a truth, that is, as long as he is not a real dish, this contradictory live broadcast room of "dish" and "strong" - Douyu 33XX66 will become more and more energetic and attractive.
This is a strong contrast effect, which can attract a lot of viewers, some people say that his live broadcast style is like a cave master, Cheng Yi thinks no, he is a real dish, and he is a "dish" is actually a real C, it is an operational, conscious big hand, officially because of this, he can leap up and be called - super hybrid.
So many times, Xiao Cheng is quite proud, he feels that he has not worked in vain to make the live broadcast what it is now, at least he is one level higher than "mixed", isn't it?
This is a very interesting thing, mixed is also divided into levels, you know, it is very difficult for the anchor to create a "stalk", which requires the cooperation of the audience, and watching other people's live broadcasts, especially the live broadcast room with live broadcast room culture, it is easy to give birth to the live broadcast room, where they steal it is relatively easy, but stealing it back and using it, it also needs the cooperation of the audience.
The orange is orange in Huainan, and the orange in Huaibei is orange, which is the reason.
There is a king of stealing stalks in the live broadcast industry, and Xiaoxiao Sika is a must, but no matter how much they steal, they are not as bare, green, green and green as those born in their live broadcast room, this is the difference between "stealing" and "creating".
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Time flies quickly, on the road of live broadcasting, every anchor is galloping, those who stand at the top don't want to come down, those who are in the second position want to go to the next level, and the little anchors with ideals are learning as tirelessly as Cheng Yi.
There is also a kind of anchor who is different from these people, that is, people who are already standing at the top and want to maintain their popularity after being hit, and for example, Da Sima
The back waves of the Yangtze River push the front waves, and the new people replace the old people.
The vegetable abuse storm swept the land, Mr. Ma made a commotion operation, jumped up and admitted his mistake, and became the first person to eat crabs, he ensured his basic plate, but the decline in popularity is an indisputable fact.
Compared with the man with tiger teeth, Carl, his situation is much better, but compared to the former him, he is really depressed.
At its peak, Da Sima's live broadcast room had a popularity of 150W~200W, and now it is 50W~100W, and it is still decreasing.
There is no way to do it, the main reason for this is not scandals and abuse, but his lack of creativity, only one "skin" is a square jungler every day, bragging about leather commentary, who is not tired of listening to too much.
This is the sorrow of the anchor, if you can't keep up with the times, you will be eliminated, how fast the anchor is updated, you can see the situation of Douyu Sansao.
Mini can be said to have self-destructed, what about Zhang Qige? What about Kaka? These are female anchors, you might say that they are old, or that they have failed plastic surgery and become ugly, and no one will watch them.
What about the male anchor?
Big Qiang, Bingfan, Balu Milk Powder, Hi Shi, and even Ruofeng, Smile, Strawberry, Elixir, Steady Stick, these e-sports players, why are they not so popular as they once were?
And because of what "von Timo" can withstand all kinds of scandals against the wind!
Creativity, or creativity!
The live broadcast room must be strong, and the anchor must also be strong.
One is the culture of the live broadcast room, and the other is the quality of the anchor, both of which are indispensable.
Isn't Da Sima in a hurry?
In a hurry, but he couldn't help it, he thought about it left and right, and he came up with a trick - lottery.
In order to maintain popularity, in order not to be eliminated prematurely, Mr. Ma started an activity in the live broadcast room, giving away a red envelope of 500 soft girl coins once he died, and drawing 1000 twice when he died!
It's sad to tie up the audience with money, hoping that the audience will stay and watch him, but he has no other way.
The sadness is not only this, when Da Sima has a game, because of the death of 3 times, the lottery is 1500, and when the lottery opens, greater sorrow comes, because the barrage is not all the password "Da Sima 666" mixed with more "common prosperity" and "common prosperity".
What is the stalk of "common prosperity"? Many viewers asked questions from this, and then they got to know the big quail, you talk about how important it is to create a "stalk" in a live broadcast room, and finally form a culture.
When the barrage such as "Mixed Yuan Jia", "Egg Man", "Either Father or Kneel" floats in LPL's exclusive live broadcast room, floating above the territory of those LOL small anchors, you have to know how many eyes have seen this scene.
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Speaking of which, Da Sima's experience is also very sighing, his rise at the beginning was by "abusing vegetables", and even many people's rise was relying on "abusing vegetables".
It's not a lie, the environment of League of Legends live broadcast in the past was that entertainment anchors were in charge.
No one asked the king for ten years, once the world knew that Mr. Ma was extremely difficult before, why? It's because he played a high-end game and no one watched it.
The market environment determines everything, and after Da Sima jumped to Douyu, he changed from a high-end game to a low-end game to attract a lot of fans, and then he became the first brother of Douyu.
There's no way, no one can do anything, because at that time, more people just liked to watch the entertainment game, after all, few anchors in the high-end game could continue to show, and even Faker, the world's No. 1 midlaner, couldn't do it, so at that time, the top anchors on various live broadcast platforms basically didn't go to the high-end game.
The first thing about live broadcast is not LOL technology,But to ensure the effect of live broadcast,There are many people who watch the dishes,There are few people watching the king's bureau,On the contrary, it is very likely to cause a decline in the popularity that has been accumulated before,There is no doubt that the low-end bureau of the anchor is the safest way to ensure popularity。
However, the wind direction has gradually changed, and the children who play LOL are growing up, and they are gradually discovering that they can do these operations too, ah, these anchors are blocking the ID, ah, why is it that every anchor clicks in is 20 kills, 30 kills, why didn't my teammates have been so fierce once.
Boosting, man-machine, hanging, this is not a real operation show, it is a dimensionality reduction blow across ranks.
The vision of the masses is bright, deceive for a while, you can't deceive for a lifetime, when the child grows up, when the player's consciousness awakens, the end of the abusing anchor has come.
To some extent, Cheng Yi is just a fuse, and the Justice League he founded and the awakened players are the ones who really hit the abusive anchor with a fatal blow.
Too many anchors have been hurt by this, and Da Sima is just one of them.
It is true that he used to be the king, but playing the low-end game all the time will cause a decline in technology, and the more he plays to the end, the more he can't leave the low-end game, which is also the reason why anchors such as Sao Nan have difficulty playing high-end games at the top of the canyon.
Under various circumstances, Da Sima's popularity continued to decline, and he was very sad and melancholy.
There is a word called being born at the wrong time, it is basically tailor-made for him, no one watched it when he played the high-end game, and the abuse of vegetables became popular, and it was only two years before Cheng Yi jumped out and took the lead in resisting the abuse of vegetables.
Now, he can't beat the high-end game, and he will be sprayed as soon as he hits the low-end game, and he will be sniped by his little anchor to cut all kinds of meat.
It's miserable, it's miserable, how can there be any way, without it, in the end, you can only start with the culture of the live broadcast room.
"God and Demon Love", "Leather Sofa", "Zhongshan Bridge Yiba", "Shi Lezhi", "Gold Medal Lecturer", "Bells and Whistles" This is the exclusive label of Mr. Ma's live broadcast.
What's even more impressive is "Teacher Ma is inflated, please lose a wave, please buy a hanging." ”
Rotten stalks can actually be fried, but if it can't be transformed, Mr. Ma has an economic company that is Zemeng, and he still has some advantages in this area.
Mr. Ma also took action, and the collapse of the character quickly became "reform" + "someone who dares to admit his mistakes"
His live broadcast is also gradually moving towards recovery.