Xia Xiaoqin wants to hold an event for Hongfu Food Factory and have a year-end promotion.

Deputy factory director Zhang Shigang very much agreed with this proposal, last year Hongfu Food Factory did a big deal, in the Spring Festival Gala outside the studio to send color heads, this year in advance to open the bag of gift activities, color head sent, but also to increase sales, how good!

Zhang Shigang found the sales department and discussed the division of awards with Xia Xiaoqin.

The grand prize is of special significance.

What has a special meaning is the peace knot, and the spicy strip is a value item that comes with it.

The peace knots given by Yue Xiaosi are all the size of palms, a total of 105.

Xia Xiaoqin gave one to each of the workers in the factory, and kept some for her friends and family, and the remaining 30 were set as special prizes.

In addition to the Grand Prize, the remaining prizes are divided into three prizes.

The first prize is the highest, and there is only one place, and a 4-liter rice cooker produced by Kangfu Electric Appliance Factory needs to be redeemed at Hongfu Food Factory.

The second prize is awarded with a Hongfu gift package, which is equal to buy one get one free, the quantity is 100, and you can redeem it at the dealer with the lottery ticket after winning.

The third prize is the lowest, with 1 pack of spicy strips and 1 cent, the value is not high, but the number is set at 2,000 copies, the winning rate is high, and you can see it when you open the bag, and you don't need to find a dealer to redeem it.

In addition, it is necessary to set up "4000" thank you tasting to lower the winning rate and return blood to the factory.

After the award was discussed, Director Sun of the sales department felt that the color was not big enough to be attractive to consumers.

Xia Xiaoqin smiled: "The purpose of any promotion is to make money.

The value of the prize exceeds my profit, so what's the point of me doing a promotion? ”

The sales department only stared at sales, Xia Xiaoqin couldn't, she had to consider profits.

There is no profit, no matter how high the sales are, it is just a matter of making money.

Hongfu Food Factory has dozens of employees to raise, and everyone has to drink the northwest wind if they don't make money.

Last year, the Hongfu gift bag was filled with 5 catties of different flavors of dried tofu and a pack of 148 grams of spicy strips, priced at 5 yuan a piece.

In order to stabilize the consumption habits of consumers, Hongfu Food Factory is not ready to adjust the price, but only fine-tunes the content of the Hongfu gift package to replace high-value products.

For example, reduce the weight of dried tofu and replace large packets of spicy strips with small packets of spicy strips to increase the quantity to compensate for the weight loss.

A Hongfu gift package of 5 yuan, and the first prize can give a 4-liter rice cooker worth 88 yuan, which is a luxury gift.

The whole box of spicy noodles for the grand prize is worth 15 yuan, and the same as the second prize for this product, it is a loss-making transaction, all relying on 4,000 copies of "thank you for tasting" to return blood.

Hongfu Food Factory did not set 10,000 copies of "thank you for tasting" to lower the winning rate, which can be said to be very conscientious.

After Xia Xiaoqin's final decision, Hongfu Food Factory began to find a printing house to print anti-counterfeiting lottery tickets, and planned to deliver Hongfu gift packages to the counters of major distributors within seven days.

Hongfu Food Factory has entered the year-end sprint in full swing, and Weixian Food Factory is also ready to make drastic innovations.

Mrs. Horace's investment money has been received, and Liao Jingwen did not expand the Weixian Food Factory or increase the production line, but began to find communication media to advertise according to the promise of the proposal.

The most expensive national main station was directly included in the list of non-considerations by Liao Jingwen.

The advertising cost of the People's Daily is 3 times that of the Beijing Evening News, and Liao Jingwen chose the Beijing Evening News in comparison.

The advertising fee of Beijing TV Station is 6 times that of Beijing Radio Station, and Liao Jingwen is even more reluctant.

Liao Jingwen first talked about the advertisements of the Beijing Radio Station, and she felt that there are still many people who listen to the radio, after all, not everyone can afford television.

After the advertising money was spent, Liao Jingwen began to look forward to the advertising effect.

Advertising is a kind of brainwashing behavior in disguise, and consumption habits should be cultivated slowly.

Liao Jingwen waited for a week before the dealer reported that the sales had increased a little.

Liao Jingwen is happy and relieved, which shows that her decision is right.

This happiness lasted for a day, and the next day, the Hongfu gift package of Hongfu Food Factory was listed.

The fiery red festive packaging and the huge words "open the bag and be courteous" stole nearly 30% of the sales of the Weixian Food Factory!

Liao Jingwen was directly stunned.

It's almost two months before the Chinese New Year, and you're moving too fast!

Liao Jingwen is making a decision at the moment, and she will also launch an activity of opening the bag with prizes.

In order to fight with Hongfu Food Factory, Liao Jingwen decided to set all the awards as cash prizes.

The first prize is 100 yuan, a total of 10 people.

The second prize is 50 yuan, a total of 100 winners.

The third prize is 10 yuan, a total of 300 people.

The fourth prize is 1 yuan, a total of 2,000 people.

The share of "Thank You for Tasting" was announced to the public as 5,000 copies, and the actual investment was 10,000 copies.

Unlike Hongfu Food Factory, Liao Jingwen does not want consumers to go to Weixian Food Factory to receive awards.

The scale of the Weixian Food Factory is too small, and when you see the Weixian Food Factory, you can see the Hongfu Food Factory, the contrast is too strong, and Liao Jingwen can't stand this injury.

All the awards of Weixian Food Factory are redeemed at the dealer with the lottery ticket, and the dealer will then use the lottery ticket to find the Weixian Food Factory for reimbursement.

Liao Jingwen's award is set high, in order to make money, it is also hard to fool consumers, she does not copy the Hongfu gift package, but calls it a blessing gift box.

There are a total of 50 bags of dried tofu in the gift box, priced at 3 yuan and 9 per piece, which is 1 yuan and 1 cent cheaper than the Hongfu gift package.

On the packaging, Liao Jingwen also wasted her mind.

50 bags of dried tofu weigh only three catties, and it is difficult to achieve the visual effect of five catties of Hongfu gift package.

As a result, Liao Jingwen chose to abandon plastic bag packaging and switch to carton packaging.

Carton packaging is cheaper than carton packaging, add a ribbon to the carton and tie a beautiful bow, which can not only act as a handle, but also increase the appearance.

There is still a visual difference between carrying a box of New Year's gifts to relatives and carrying a bag of New Year's gifts to relatives!

In addition, the carton is opaque, and the customer can't see the specific content inside, so he can only hold the carton and listen to the sound, which is very conducive to Liao Jingwen's troubled waters.

When Liao Jingwen went to the carton factory to customize the product packaging, he not only asked not to mark the total weight, but only wrote the quantity, but also deliberately requested that corrugated paper be used as a partition in the carton to increase the weight of the carton itself.

Liao Jingwen also grasped the time tightly, and did not want to lag behind Hongfu Food Factory too much.

She asked the carton factory to quickly make a model out, and immediately made an appointment with the carton factory for the fastest construction period, requiring the carton factory to rush to work overnight.

Liao Jingwen planned to put the gift box on the market within four days, and the carton factory communicated well, and the workers of the Weixian Food Factory also began to work overtime.

At the same time, Liao Jingwen also found a photo studio with a good old license plate, and took advertising photos of the model carton of the gift box and Zhang Min.

The gauze on Zhang Min's face has been removed, but the stitches have not been removed at the place where the stitches were sewn.

When taking advertising photos, Zhang Min skillfully held the gift box to block his face, and when he didn't take the gift box, he stood sideways and took a photo of eating dried tofu on the side.

In short, the disfigurement was not revealed at all.

After the photo was washed out, Liao Jingwen was quite satisfied, Zhang Min's eyes were charming enough, and if it was a dynamic advertisement, the effect would be better.

But!

Liao Jingwen can't afford dynamic ads.

It's cheap to take pictures in the photo studio, and when you put out an advertisement, you can ask the advertising department of the TV station to dub a voice, so that the cost can be much cheaper.

Lack of funds is Liao Jingwen's pain point!

The advertising fee of the radio station is cheap, and the effect is also poor, and people who can't afford to buy a TV set don't have much money to buy dried tofu that is not cheap!

Reluctant that the child couldn't trap the wolf, Liao Jingwen decided to give some blood and advertise on the TV station.

With this decision, Liao Jingwen can't look down on Beijing TV anymore, and wants to move the Weixian Food Factory to the national station.

In these years, being able to go to the national main station is as if it has been certified by Kaiguang, and the effect is very good.

In order to save money, Liao Jingwen decided to try her luck at Meng's house.

Meng Ying's brother Meng Feng works at the National General Station, and her mother Nie Yueman is the leader of the National General Station, if the Meng family is willing to help, she will definitely be able to save a lot of money!