His business is average, and he earns one hundred and eighty taels of silver all year round.

But you must know that this is the imperial capital, and the price of goods far exceeds that of ordinary state capitals and counties, and the ordinary clothes in his store cost one or two silver.

He didn't feel anything before, but when he heard Zhao Kangyi say, he suddenly realized how big a market space he was in.

Thinking of Zhou Laoliu's previous introduction, Boss Zhang's eyes were hot, no wonder he became the second leader at such a young age.

Could it be that this guy really has some way to make a fortune?

Immediately, Boss Zhang hurriedly launched a smile: "What the second master said is that the villain was short-sighted before, but I didn't expect the second master to be so well-informed, and he was still stunned for what to do, hurry up and change the tea!" Change the tea! ”

He yelled at the man, then turned around and looked at Zhao Kang with an expectant face: "Then the second master, what should the small shop do?"

Zhao Kang paced and talked eloquently: "It's not impossible to make your business better. But here's the thing. ”

"As I said earlier, there are not a hundred but fifty people who sell clothes in this imperial capital, and the big guys' things are all very similar, basically the same, so why do others have to come to buy your Boss Zhang's clothes?"

Liu Lao Wu curiously asked Boss Zhang's heart: "Yes, second master, why?"

Zhao Kang said: "Then naturally we have to work hard from other aspects, such as packaging and advertising."

Remember https://m in a second.

"Packaging? Ad? Boss Zhang was thoughtful.

Zhao Kang said: "Let's not talk about the packaging, let's ask you what we buy clothes for?"

Brother Hang said: "Master, what you are talking about, if you are a person, you have to wear clothes!"

Zhao Kang: ......

Liu Lao Wu: "That's right, and if you're naked, you're a hooligan."

Two pig brains!

Zhao Kang really wanted to kick people out, and Boss Zhang gave the answer: "In addition to keeping out the cold, it is good-looking."

Zhao Kang nodded with satisfaction, there was finally a less piggy.

Zhao Kang said: "Yes, in addition to keeping warm and cold, the clothes must also look good."

"And packaging and advertising is to amplify the advantages of the product, you have to give your clothes a loud name and slogan, so that people can think of your Boss Zhang's clothes when they hear it."

Zhao Kang said: "Call him 1,800 people, go around every day to preach slogans, and are you afraid that others will not come to the door?" ”

Boss Zhang's mood gradually became excited, and he hurriedly asked, "Then second master, what slogan should I use?"

Zhao Kang said casually: "I'll send you two sentences, such as Zhang Ji ready-to-wear store, men's wardrobe!"

"Men visit twice a year, Zhang Ji ready-to-wear store, to create a successful man's exclusive!"

Boss Zhang was instantly shocked, listening to Zhao Kang's two advertising words, he suddenly felt that the grade of his clothes was a little different.

Listen, men's wardrobe, to create a successful man's exclusive!

Successful men are not allowed to come to a set?

Otherwise, how can you show that you are successful!

It's just that soon Boss Zhang found another problem, and hurriedly said: "But the second master, although this word is good, others can also use it, when the time comes, what Zhou Ji on the other side, Li Ji will also use it, won't it be the same again?"

Zhao Kang was pleased: "Smart, a little bit is thorough, you deserve to get rich." That's what you said, so you have to use this method to the extreme from the beginning, just like what I said, Second Master. ”

"Find 1,800 people, run to the street in groups to shout slogans, and let the people remember your Zhang Ji ready-to-wear store at the first time."

"When the time comes, others will imitate it, and it will even make people feel unstylish. Do you think that's the reason? ”

Boss Zhang began to get excited again, and Zhao Kang said bewildermently: "Think about it, every day, people rush into your store with silver, crowding your door frame just to buy you Zhang Ji a piece of clothing."

"When the time comes, you can make higher-grade clothes, not to mention the outer city, maybe even those officials and masters in the inner city will come, and those stupid people with a lot of money like this style."

Boss Zhang's mind was full of daydreams, and Zhao Kang was whispering in his ear like a little devil, and he couldn't stand the teasing at all.

Immediately clapped his hands: "Yes! That's it! ”

It's just that the next moment Boss Zhang became melancholy, "Second master, what you said is good, but I don't have the money to invite so many people!" ”

Zhao Kang raised his eyebrows: "What did you say, Second Master, what am I doing here?" Do you know the Thirteen Taibao? ”

Boss Zhang was confused, Zhou Long came out to explain at this time, and told Boss Zhang that he had joined the Thirteenth Taibao.

Liu Lao Wu also said: "That's right, our current brothers don't say 1,800 children, there are more."

Boss Zhang was shocked, and he took Zhao Kang's hand like seeing a savior: "Thank you, Second Master, I really don't know what to say, thank you so much, Second Master!"

Zhao Kang: "No thanks, no thanks, don't get excited, we'll collect the money."

Boss Zhang: "......"

"Collect, collect money?" He was a little dumbfounded, didn't the big guy talk very well just now, why did he say that the money went up in a blink of an eye?

What a sad feeling!

Zhao Kang sighed: "Otherwise? Lao Zhang, the landlord's family has no surplus grain, we lead such a large group of brothers, they also want to eat, right? ”

Boss Zhang hesitated, but he was still reluctant to let go of this opportunity, and opened his mouth to ask, "Then the second master, what kind of money collection method do you have?"

Zhao Kang: "One hundred taels a year, two free advertising words every month."

Boss Zhang thought he had heard it wrong and was shocked: "One hundred and twenty-one years!"

"Uh-huh!"

"That's too expensive, isn't it?"

Zhao Kang squinted: "Expensive? When the people of the imperial capital cry and beg to buy clothes from you, you won't be too expensive! This is already a conscience price, if it weren't for Zhou Lao Liu and the second master, I said that you pay the protection fee on time every month, do you think the second master will enter your store? Will I give you this opportunity to make a fortune? ”

"One hundred taels a year, only nine taels of silver a month, I don't know what you have to hesitate about."

Saying this, Boss Zhang suddenly felt that it didn't seem to be so expensive.

When he hesitated, Zhao Kang said again: "And Lao Zhang, our Thirteenth Taibao is different from before, we do a regular business, and we never collect money from the people, which means that you don't have to pay protection money in the future, and even if any gangsters dare to collect money from you, they will come to us directly." We'll help you settle these bastards. ”

Boss Zhang was surprised: "No protection fees?"

Zhao Kang snorted, Boss Zhang began to calculate in his heart, and after a while, he gritted his teeth!

"Okay, I've got this money out, what will the second master do when the time comes?"

Zhao Kang smiled and said: "You don't have to do anything, I will arrange it for you, second master, you just wait for the customer to come to the door."

Liu Lao Wu and Zhou Lao Liu opened their eyes today, and after entering the store for a while, Zhao Kang had already gone out with one hundred taels.