Chapter 52: Marketing Tools

After preparing everything, Zhang Ran began to chat with the vegetable seller aunt who didn't have a match.

As for Gu Junze, he volunteered to stay in front of the stall, staring intently at the passers-by coming and going.

Occasionally, a few passers-by cast a curious look at Zhang Ran's stall, but no one came forward to ask.

Seeing this situation, the vegetable seller also comforted Zhang Ran that sometimes it was luck to do business.

Zhang Ran smiled and didn't answer, just wrote a few lines on a piece of cardboard with charcoal, and then let Gu Junze stand in front of the stall.

Sure enough, after a while, a fat woman surrounded her and looked at Zhang Ran with suspicion:

"Is it really possible to try your watermelon for free, and you really don't charge money if it's not delicious?"

Zhang Ran nodded, and then used a homemade bamboo skewer to fork a small piece of diced watermelon to the fat woman.

In fact, what Zhang Ran wrote on the brand was not a magical advertising slogan, but a trick that was almost used to taste for free in later generations.

Shiqiao Town is not wealthy, and most of the people who come here to catch the market are nearby villagers.

Everyone usually rushes to the market either to sell something for some household use, or to buy some necessities that are in short supply at home.

In the 80s, the rural people's families were not well-off, and no one would spend money indiscriminately just because they saw something new.

Zhang Ran's trick of free tasting is a good grasp of the customer's heart, and the consumer psychology who wants to take advantage of it.

It's good that the countrymen in the 80s didn't have any money, but that doesn't mean they were stupid.

On the one hand, they have no money because of the general environment of China, and on the other hand, because of the remoteness of the geographical location, which makes them seriously disconnected from the outside world.

The more money you have, the more you have to live a budget-conscious life, and when you encounter something cheap, basically few people can resist this temptation.

No, except for the fat woman who took the initiative to try the food, in front of Zhang Ran's stall, there were soon a lot of people around to join in the fun.

However, everyone did not rush forward to try it, but stood aside and watched.

There are a lot of scammers these days, and many people are worried that the tasting is just a gimmick, and everyone is worried that this is a new trick of scammers to cheat money.

It's no wonder that everyone has this idea in their hearts, the bewitching Zhang Ran is too eye-catching in the noisy bazaar.

Gu Junze beside her is also rare and handsome, compared with other vendors in the market, Zhang Ran and Gu Junze, who are outstanding, are obviously very different.

The fat woman didn't care about the crowd's chatter at all, and she was the first to get the opportunity to taste it, and the folds on her happy face were stretched.

After taking the bamboo stick in Zhang Ran's hand, the fat woman couldn't wait to stuff the diced watermelon into her mouth, and swallowed it directly without chewing twice.

Then she immediately reached out and tried to fork a second piece of diced watermelon from the bowl in the stall.

Zhang Ran stepped forward to stop her movements: "I'm sorry, big sister, we are a small business, there is a limit for tasting, if you think it's delicious, buy a bowl and try it, such a big bowl of diced watermelon only sells for 5 cents a bowl, and it is specially chilled, which is both relieving the heat and delicious, absolutely cost-effective!" ”

Zhang Ran's advertisement is that you can try it for free, yes, it is not something that you can try endlessly.

She didn't come to do charity today, if she let the guests eat like this, she would just give it away.

The fat woman's face immediately became a little ugly, she threw away the bamboo stick in her hand unhappily, and then said in a loud voice:

"Such a small bowl of watermelon costs 5 cents a bowl, why don't you grab it?"

Zhang Ran didn't have the slightest anger on his face, but explained with a smile:

"Eldest sister, it's clearly written on our billboard, don't you pay attention to a love and I want to open the door to do business, if you think it's expensive, then you can not buy it at all, but the rules of tasting are like this, you can't let me do a loss-making business, right?"