Chapter 195: Idea
Both of them are on the right track in their study lives.
Li Yubang's pharmacy business is hardly very attractive except for the acquaintances who opened on the first day of opening, and the people who come to buy things every day are only a few scattered kittens, Li Yubang is also frowning when he looks at the account book in front of him, and the turnover is only 4,000 yuan in a month, so it is just enough to pay wages and rent to workers, and there is no money left.
He's also worried.
After Li Xiaobai checked Li Xiaojiang's homework, packed his schoolbag and came out, he saw Li Yubang staring at the notebook in front of him with a sad face, like a resentful woman.
"Dad, what's wrong? Got a problem? "Looking at my father's appearance, I can't think about it when I encounter a problem.
Li Yubang retracted his stunned gaze and shook his head, "It's okay, it's okay!" "It's a bit of a shame, you can't make money by doing a business by yourself, a father can say it in front of his daughter.
Li Xiaobai walked over, picked up the account book, and roughly understood the last page of the income and expenditure accounts, and the cashier of their pharmacy, that is, the financial department and the cashier, were also responsible for the work of cashier and accounting.
"Dad, the first month has just begun! Popularity can't go out, there are many people who don't know that there is a new pharmacy here, it is understandable, I have investigated, the customer flow here is very good, and you use the old way, wait for the rabbit, this is definitely not suitable for us such a new store, I give you a few ideas, you look at it or try it, maybe you can open up the market at once! She still understands the marketing of many pharmacies in later generations, and she has never eaten pork or seen pigs run.
"Ahh Xiaobai! Let's talk about it! Li Yubang also knows that his daughter is talented and intelligent, and she can help the eldest brother and the second brother, maybe there is really some trick to bring him back to life in this pharmacy, he said that it is fake not to be in a hurry, this month's rent, water and electricity, plus labor costs, the pharmacy is not a profiteering industry, so it is indeed difficult to calculate.
It's still the first month, and if it hasn't improved, it can't go on like this.
"First, you didn't open a preferential event, this must be too late, but now you can start to get a membership card system, that is, everyone can register for a membership card with their own ID card, every time you buy something, you can accumulate points, and the accumulated points can be exchanged for things at the end of the year, such as towels, toothbrushes and toothpaste, larger ones can be rice and flour oil and other goods, many people look at the consumption here and accumulate points will also come here." This is the method of the rotten street in later generations, who doesn't need such a method.
But the psychological effect of people's greed for small and cheap is indeed a very enviable means! Not only to attract a permanent source of customers, but also to have many people come here to buy medicine because of this change in their habits.
Li Yubang nodded, "Is this okay?" It's not about adding to the cost. Don't lose money when the time comes. Li Yubang is still very worried.
Li Xiaobai smiled, "Dad, take a long-term view, it seems that we have spent a cost, but compared to the continuous follow-up customers, it is the smallest investment, so let's get you some advertising words, you go and print some brightly colored posters and flyers to hang in the store and at the door, eye-catching, so that people can see it." "This method has been used badly, but it is still a tried and tested method.
Li Yubang hesitated for a long time! still agreed, and he didn't have any good ideas himself, so let's try my daughter's method.
"Also, you want to give the salesperson some incentive reward system, such as a basic amount a month, you can get as much bonus as you can get if you sell enough, and you can get another bonus if you exceed this, I believe that compared to now, they will do their best to sell, and they will also serve every customer first." This is a matter of improving the service awareness and attitude of the waiters, after all, many people in state-run pharmacies are ignorant when they see people, and compared to the future customers are God's service tenet has not yet appeared.
Li Yubang wrote it down carefully, he thought this method was good, it could make people work in good spirits! After all, if their own interests are closely related to the business of the pharmacy, the waiters will definitely be more energetic than they are now.
"Good, good! This is good. ”
"Again, Dad, you want to expand some other equipment in the store, for example, since you have opened a piece of traditional Chinese medicine, then you must invite a Chinese medicine doctor to sit in the hall, which can bring complementary benefits to the trading of traditional Chinese medicine, and you may not have thought about it, our uncle and uncle, including grandparents know a lot of people, I think we should take a hospital purchase channel, we are a pharmacy, but the wholesale price of the hospital is still acceptable, small profits but quick turnover! If you don't use such a ready-made relationship, it's not a waste! "This is due to the fact that in her last life, she worked for others, and the men in one of the families sent medicine to the hospital, and each time the hospital would list the list out, and the drugs needed were clear at a glance, and then the quotation of the hospital, and people went to purchase and deliver medicine according to the quotation and place name.
It is said that the business is good, and to put it bluntly, sometimes the hospital's quotation is not much worse than the retail, of course, it also has a certain relationship with the hospital charge is a reimbursement system.
At that time, it was enough for people to live a nourishing life in one or two small county hospitals, but if they don't do it now, they are wasting existing resources, which is not in line with the policy of rational use of resources.
When Li Yubang heard this, he hurriedly waved his hand, "That's not good, how can I do business and affect your uncle and grandfather, and when the time comes, because of this, I will cause trouble for them again, you forget the problem of accepting bribes from your second uncle at that time, we can't discredit them." Li Yubang is still an honest person, and he would never dare to have such thoughts.
Li Xiaobai was happy, "Dad, you really think too much, the hospital always has someone to deliver the goods, even if you don't send it, is it someone else's delivery, in this case, what kind of violation are you, as long as you grasp your heart, ensure the quality and safety of the drug, and deliver it on time, this is your conscience, as for the rest, at most you go through the back door, at most like those people outside, you cut a queue when you queue, this is determined by your resource background, why not do it?" You are a businessman, integrity-based, as long as you don't go against your heart to do bad things, what else is the problem? Li Xiaobai's persuasion skills are definitely not something that Li Yubang can resist.
In this way, even Li Yubang felt unreasonable, indeed, as long as he doesn't do anything illegal or criminal, against his conscience, sending medicine to the hospital is also a kind of business, if he doesn't send it, others will send it.
Li Xiaobai watched his father think about it day by day, and finally reassured that his father needed to slowly adjust and change his concepts, instill ideas, and come step by step.