Lin Jingtian's dream of making a fortune is still being constructed, who knows that just a few days ago, a senior reporter from the central media published an article on Weibo entitled "Due to long-term drinking Mengyan medicine and wine poisoning, thousands of patients have failed to appeal everywhere", saying that thousands of middle-aged and elderly friends have different degrees of discomfort symptoms because of drinking Mengchang medicine and wine, including myocardial infarction, stroke, coronary heart disease, aneurysm, visual impairment and dysphagia, of which 12 have died.

This message was like a fermenting virus, which was wildly retweeted hundreds of thousands of times in just a few hours, touching the nerves of every follower.

You can't pull it, and you can move the whole body!

Since this mouth was torn open, next, the media from all over the world have heard the wind and continued to dig deeper, saying that after sampling and testing Mengchang medicinal wine, it was found that the wine contained toxic Chinese herbal medicine ingredients such as He Shou Wu, aconite, betel nut, banxia, bitter almond, etc., and the banxia and aconite that exist at the same time in the formula happen to respond to the eighteen antis in the theory of traditional Chinese medicine, and if the two are used at the same time, it will lead to poisoning.

In this way, Mengyan Medicinal Liquor, which was built on a false advertisement, collapsed and disintegrated as if someone had undergone surgery.

Lin Jingtian, who lived in the fear of public opinion, carefully looked at the previous contract and found that in the contract details, he did not see any clause that required the headquarters of Mengchang Medicine and Liquor to bear the liability for breach of contract.

Lin Jingtian, who was holding back his anger, now only wants to recover the money he was defrauded, so he keeps calling the employees below every day, and even went to the police station to file a case.

The road to recovering fraudulent money will not work from the beginning, and it is necessary to collect the franchise contract, receipts, chat records when joining, remittance certificates, etc. as evidence to recover the money, but all the evidence that can be found seems to be biased in favor of the franchisee.

It's just that I was too careless when I joined, and I was completely fooled by this brand.

Before the shipment could cash in the huge operating profits, it was about to lose all its money.

However, Lin Jingtian never did anything to break a jar, because a broken jar is better than not having a broken jar.

Now, profit has forced me to continue to play this game.

Lin Jingtian believes that Mengchang Medicinal Liquor, which has made drastic changes in advertising, will definitely not shrink back in dealing with public relations crises.

To resolve this crisis, we must first think of a public relations strategy to resolve the crisis.

Lin Jingtian checked it carefully, and the doubts were basically from December last year, so can you explain to all customers that it is just that this batch of Mengchang medicinal wine produced in December has caused problems due to the mistakes of the material supplier, and there is no such batch of Mengchang medicinal wine in his own franchise store?

Or, it is said that the problem is the illegal product of counterfeit "Mengchang Medicinal Liquor", which has nothing to do with Mengchang Medicinal Liquor itself, and Mengchang Medicinal Liquor Company has also been actively cooperating with local law enforcement departments to investigate and deal with these counterfeit and shoddy products, and will do a good job in the new generation of packaging to upgrade the appearance of packaging, anti-counterfeiting upgrades, and establish an anti-channeling and anti-counterfeiting system, in case any counterfeit is found, it will be severely cracked down, so as to better regulate the market sales of Mengyan Medicinal Liquor and effectively protect the rights and interests of consumers.

If it really doesn't work, it is okay to have a good relationship with all government public relations, media public relations, and public public relations, so as to prevent all kinds of groundless suspicions and rumors from spreading more and more unfavorable.

To this end, Lin Jingtian also deliberately put forward a series of his own opinions to the franchisee headquarters, hoping to get the support of the headquarters, notify dealers around the country to temporarily stop selling the batch of Mengchang medicinal wine produced in December, and make a recall notice in the newspaper, so that the inside and outside should be combined. Secondly, delete relevant negative information, prevent the media and public opinion from possible speculation, hire a public relations company to carry out public relations planning, and take the initiative. In addition, it is necessary to appease the inspection and treatment of the petitioning consumers in a timely manner, and compensate these directly injured persons and their families as soon as possible, in exchange for the consumers to withdraw their complaints about Mengyan Medicine and Liquor.

In response to a series of common questions from customers, Lin Jingtian stayed up all night, smoked almost three packs of cigarettes within 24 hours, and finally sorted out a complete set of response techniques.

But soon, Lin Jingtian felt how weak he was in fighting alone, and in this defeated war, he was destined to be just a samurai with tragic colors.

Mengchang Medicinal Liquor Headquarters does not seem to realize the seriousness of this incident at all, and has been implementing the ostrich policy, hiding if you can, hiding if you can, allowing the crisis to expand wantonly, and the public relations handling ability of this crisis incident undoubtedly made the image of Mengchang Medicinal Liquor spurned by the market overnight.

There is even a deputy general manager who is keen to show his head in major media on weekdays, after being caught by a TV reporter, not only did he not dare to face the camera, but also lied and said: "I am just an ordinary employee of the company, I have just come to the company, and I don't know anything." "I found all kinds of excuses to sneak away, and made jokes that made the whole country laugh.

What's even more jaw-dropping is that if you don't handle these things well, it doesn't matter, Mengchang Medicinal Liquor even secretly arrested the reporter who published the previous article questioning Mengchang Medicinal Liquor for infringement and defamation. After the incident, the company also printed and distributed a large number of leaflets to the streets of the designated staff across the country, maliciously attacked the reporter and related media, and also issued a solemn statement on its official website, demanding that the reporter immediately apologize to the company for his infringement and defamation and other illegal acts.

In this wave of divine operation, Lei Delin Sedum is scorched on the outside and tender on the inside, complaining bitterly.

In the end, the "infringement and defamation case" was rejected by the people's procuratorate due to unclear facts and insufficient evidence, and the thief shouted to catch the thief and self-directed and acted in this wave of "infringement and defamation case", which successfully attracted the Food and Drug Administration to conduct a thorough investigation of its own company, and instructed it to publicly explain and explain to the society the false advertising and the causes and adverse reactions that have been punished by local regulatory authorities in recent years.

The lack of attention and poor management methods not only failed to repair the damaged reputation, but also worsened the public's product impression and brand image of Mengchang Medicinal Liquor.

Looking at the smashed shop, as well as those who were shouting to catch him, Lin Jingtian, who was hiding in the corner, seemed to smell a breath from the grave.

That night, the clouds were light and the moon was shallow, and Lin Jingtian curled up in the corner of the wall and stayed awake all night.