Chapter 20 Chinese New Year Promotions
Slightly better than Shenzhen, Qingdao is not an empty city when it is celebrated during the New Year.
Every year when the Chinese New Year arrives, Roland can't be found on the Internet, and Lin Jingtian also reduces the opportunity to surf the Internet and focuses on his physical store.
The Spring Festival marketing plan was drawn up half a month ago, and the Spring Festival needs to be filial to parents, gifts to relatives and friends, to honor brothers, and to entertain guests.
The Spring Festival promotion should be in line with the weather and atmosphere of the Spring Festival. In the cold winter, what people need most is the warm, lively Spring Festival, what people need most is a jubilant Spring Festival shopping atmosphere, therefore, the on-site layout of the promotion, it is necessary to reflect the feeling of warmth and a strong festive atmosphere, undoubtedly, the red Chinese color has become the preferred promotional theme color in the Spring Festival.
In terms of gifts, Lin Jingtian compared a number of plans, and finally chose a thermos cup and silk quilt as a gift, which can bring a warm feeling to middle-aged and elderly customers, which is not only needed by families, but also the favorite of middle-aged and elderly friends.
As for the various promotional props such as arches, hydrogen balloons, cartoon character inflators, POPs, and stereos, the staff of the store have already prepared them.
This group of clerks, although they are usually lazy and lazy, but at this juncture, they are still of the same mind as Lin Jingtian. Lin Jingtian promised that as long as good goods are sold during the Spring Festival, all the arrears of wages will be paid at one time, and everyone who works during the Spring Festival can be counted as three times the salary, which undoubtedly gives everyone a shot in the arm.
The staff had already moved in the prepared stereo, and Lin Jingtian remembered that he also needed to make a recording advertisement and put it in a loop at the door of the store to quickly extend the eyes and ears of customers, guide and strengthen the purchase behavior.
Taking advantage of his nine-year compulsory education level, Lin Jingtian quickly worked hard, stayed up all night, revised many times, and finally completed a copy of the advertising recording, ready to complete the recording in the form of a dialogue between the character male and the character female.
"Character male: Great news, great news, Mengchang medicine and wine are warm in winter, and I am grateful for the great benefits to the end! During the Spring Festival, the whole field of products is thanksgiving feedback, the items are complete and the price is affordable, not to mention the loss price, not to mention the blood vomiting price, not to mention the jump price, but it is definitely an unprecedented ultra-low price, it is definitely worth the money, and it is definitely cheap!
Character Girl: Our Spring Festival discount this time is very large, in order to thank the majority of customers and friends for their support to us, and by the way, help us to do publicity and advertising, so today's friends on the scene, you are really here, come to the right place!
Character Man: Yes, our leaders have also worked hard to win this benefit for everyone, a rare opportunity, hurry up and buy the collection.
Character Girl: That's right, there's more! You see, our Mengchang medicinal wine is the first amazing presentation of Chinese medicinal wine, even if it is given away, the person who receives the gift must be surprised and grateful.
Character Man: Yes, some time ago, because my work was not very smooth, I was sad every day, my wife felt sorry for me, so she gave me a set of Mengyan medicinal wine, she said, not that I want me to eat and drink well, but I just hope that I can be healthy.
Character: You must feel very happy, right?
Character Man: Yes, I was very touched when I received it. In fact, we men are also looking forward to a surprise in their hearts, for us, the key to happiness is not to find the most perfect person, but to find a person who understands himself best, my wife's intimacy moved me, I am full of strength when I think of her support.
Character Girl: No wonder you're refreshed every day now, it's because you drank Mengyan's medicinal wine. Then I'm going to hurry up and buy a set of Mengyan medicinal wine for my husband first.
Character Man: I believe that your husband will also feel your intentions. Not only for partners, but also for our elders and parents. As the palace tribute wine of the ancient emperor's imperial point, Mengchang medicinal wine has the effect of treating wind cold and dampness, rheumatism and bone disease, keeping out the cold and driving away evil spirits, strengthening the spleen and stomach, etc., which is exactly what we need during the New Year, and is the most suitable gift for parents to show filial piety during the Spring Festival.
Character Girl: Actually, when Mengyan Medicinal Wine first opened, I bought it for my parents. Now, the two of them often go out to show off and praise me for my filial piety.
Character Man: Yes, at this moment, do you also think of your parents? Since the day we were born, our parents have been worried and cared for us non-stop, and now, we have grown up, and our parents are getting older day by day, and then we realize that our parents also have powerless times. They used to be so strong to protect us, and we only knew how to take it for granted. One day, when we really grow up, we realize how difficult life is and how difficult it is to be a parent. Although we are well aware that the kindness of our parents cannot be repaid. However, in the traditional festival of the Spring Festival, giving our favorite parents Mengyan medicinal wine so that they can feel the feedback of our love is the greatest comfort that parents get.
Character Girl: Of course, no matter what the gift is to the parents, the parents will be very happy, so we need to be more careful. It is better to give gifts than to give health, and Mengchang medicinal wine is the most suitable choice, so that it can protect our favorite parents for us, and wish them good health and no disease.
Character male: When Meng Yan's medicine and wine arrived, his parents laughed. Having said all this, how much is the reward price of Mengyan medicinal wine? I believe you can't wait to find out.
Character Female: Oh my God, I'm sorry I just saw the promotional price of Mengyan Medicinal Wine, and now I can't control my emotions, because I'm afraid that if I say this price, I won't be able to stop crying, because it's too much, too much, too much value! The original price of 698 yuan of Mengchang medicinal wine, the Spring Festival Thanksgiving feedback price of 398 yuan, during the event, all shoppers in the store, the store will give a small gift of winter warmth, the number of prizes is limited, first come, first served.
Character Man: Oh my god (screaming), I can't believe my ears, it's only 398 yuan, it's really only 398 yuan? Wow! Is this true? I can't believe it!
Character Girl: That's right, now the friends who snapped up Meng's medicinal wine only cost 398 yuan, and they can really bring this health home for only 398 yuan!
Character male: Only 398 yuan, wow! It's just incredible! It can't be fake, right?
Character Female: Mengyan Medicinal Liquor is a physical store, you can't run, it's definitely genuine, if it's fake, it's fake!
Character Man: What are you hesitating about when you walk by a friend? Stop your hurried footsteps, come and take a look, come and take a look, opportunities are not available every day, shoot when you should shoot, once you miss this good opportunity, you will buy several times more expensive in the future.
Character Girl: Buy now, not only enjoy the special price of 398 yuan, but also buy one get one free activity, buy a bottle of Mengchang medicinal wine and get a thermos cup, buy a group of Mengchang medicinal wine and send a silk quilt!
Together: It's better to take action than to be excited, start buying now, miss it once, and regret it for a lifetime! In addition, friends who know our news, please also tell your relatives and friends, neighbors! Please tell new and old customers and friends to each other, hurry up and come to buy it! ”
After reading it many times and feeling satisfied, Lin Jingtian found someone on the Internet to record it, and in the next time, he used this to play it on a loop at the door of the store.
By the way, it is also necessary to put up display boards, display racks, hang banners, bulge arches, erect roll-up banners, put up posters, and print promotional leaflets at the promotion site.
Considering that funds are limited now, a series of promotional advertising pictures can only be "cheated" on the Internet.
Although a treasure can also deceive these services, but when applying for a refund, it is inevitable to answer the phone call of the second child to explain their dissatisfaction, and those sellers almost do not see the rabbit and do not scatter the eagle, do not confirm the receipt of the PSD source file, the deception effect is very small, if it is a fraud point planning plan, professional consulting, technology development and the like, it is still possible.
Or choose a freelancer Internet café.
Lin Jingtian used one of his accounts to release tasks that expired within 24 hours, and asked multiple service providers to provide works through manuscript comparison, and when the time was near, he switched IP and used his own account to win the bid, complete the acceptance and return the payment.
When there is no money and no way out, spending some time to save money and luxury is also a very important rule of survival.
After such a big deal, the business has finally improved.
Every time he listened to the loudspeaker advertisement at the door of the store, and listened to the demagogic theatrical lines of a man and a woman, Lin Jingtian couldn't help but laugh.
When he smiled, Lin Jingtian couldn't help but think of Roland, I don't know what she is doing now?
If Roland found out, would she smile too?