Ten minutes later, Wang Yinan returned to the conference room, and saw that all the applicants had signed the confidentiality agreement, and no one left, he nodded with satisfaction, it seems that his brother's appeal is still good. [with _ dream]ā

Walking to the front of the blackboard, Wang Yinan first looked back at his team, there were about 20 people in the conference room, including programmers, product managers, and art designers. In order to show his support for Wang Yinan, the red-clothed sect leader also specially lent him two technical director-level masters, they are Wan Xin, the technical director of the former guard, and Liu Hu, the former technical director of Pepper, who appeared in the previous interview.

Coupled with Chen Zihao and Zhao Tiancheng, who have been following Wang Yinan, Li Fei stayed in Ronghe Company to be responsible for the daily maintenance of the Gödel system, which is all the power in Wang Yinan's hands at present.

"There are a little fewer people", Wang Yinan thought, "especially there is a lack of experts in testing and project management, but it doesn't matter, there is no need for testing in the start-up stage, and you can slowly recruit people to improve the team during the project."

Knocking on the blackboard, Wang Yinan motioned for everyone to be quiet, "Originally, I shouldn't have talked so much until you explicitly joined my project."

"But in that case, when everyone and HR negotiate the contract separately and design the salary, I estimate that at least two weeks will have passed by the time everyone here has done it," Wang Yinan said.

"There are so many people again, and it just so happens that I still have the opportunity to have time, and it may not be so easy to find, so I will simply give you a bottom today",

"Because this is a very interesting thing, I am confident that the vast majority of people here will eventually join my team, even if there are a few friends who have not had the opportunity to cooperate, I believe in your professionalism, after all, you still signed a confidentiality contract."

Wang Yinan drank a cup of tea and moistened his throat, "Today is a lot of time, let's start from the beginning",

He turned around and wrote on the blackboard, "Maslow's hierarchy of needs", one line of words,

"I believe that everyone here is no stranger to this Maslow hierarchy of needs theory", Wang Yinan wrote in turn,

"Survival-Safety-Affection and Belonging-Respect-Self-Actualization", five key words.

"Let's not discuss Maslow's hierarchy of needs in the real world, let's come to the virtual space we are familiar with, the Internet space, let's take a look at what kind of enlightenment Maslow's hierarchy of needs theory can tell us",

"First of all, let's make an assumption, any Internet application must meet a certain need of people", Wang Yinan asked, "This assumption is no problem",

"No problem", the audience said in unison, just kidding, this is very correct, nonsense, you still need to say it.

"All the services that provide food, clothing, housing and transportation services, or provide clothing, food, housing and transportation services in the real world through the means of the Internet, do they meet the needs of survival and security," Wang Yinan said.

"That's right", "No problem", "Think about it, it's true, 1000 degrees of takeaway, no group takeaway, etc.", a heated discussion began in the conference room,

"Dada Travel meets the needs of the line", "There are also small yellow cars, small red cars, which also meet the needs of some lines", "There are also various real estate agency apps. met the need for housing",

"In fact, in addition to survival, there is also an implicit need for security," Hu Ting said.

"Very good", Wang Yinan praised his statement, "In fact, the need for high-quality survival must imply the need for security, and safe survival is the most basic survival need of human beings, and an unsafe state of survival is very unstable and unacceptable."

"After satisfying the needs of survival and security, human beings must pursue a higher level of demand satisfaction," Wang Yinan said, "and these needs must be social needs, and no one, as a single individual, can not meet any of his high-level needs if he does not live in society."

"Self-realization is too high-end, a bit philosophical, let's not consider it first", Wang Yinan crossed out survival and safety, and finally self-realization.

"Okay, let's see what's left, emotion and belonging, and respect",

"This is the mainstream demand of modern society, and it will inevitably appear after a certain stage of social development," Wang Yinan said.

"If this is subdivided, there is an important component, which is content consumption, including reading, music, video (TV, movies, dramas, etc.), this part involves the creation of content and the value of IP (which can be simply understood as intellectual property rights such as creativity)", Wang Yinan drew a circle on the blackboard,

"If you want to expand it, this is also a huge topic, but it is not the focus of our discussion today, let's put it aside first", Wang Yinan wrote the words "content industry" in the circle, and then crossed it out.

"Okay", Wang Yinan pointed to emotion and belonging, as well as the words respect, and asked everyone, "What is the core of these needs?" ”。

"It's a bit of a poor dagger", Qi Feng sat up straight, if he couldn't react at this time, let the program ape and even the art design take the lead, then a few of our men in suits could find a piece of tofu and kill him.

Several men in suits exchanged glances, Qi Feng raised his hand, Wang Yinan pointed at him, and asked, "What is your name and what position do you do?" ”。

"Qi Feng, product manager", Qi Feng stood up and said,

Wang Yinan nodded, "Come on, what is the core."

"I think it should be communication, or communication," Qi Feng said.

"Why", Wang Yinan asked,

"Because emotion and belonging, including respect, are between people, especially in the virtual space of the Internet, how can a single person meet the needs of emotion and belonging, including respect," Qi Feng replied.

"Very good, Qi Feng", Wang Yinan motioned for him to sit down, "I remember your name, I think you must be a qualified product manager",

"So, what are the current Internet applications that meet these needs?" Wang Yinan asked.

"Neck", someone in the conference room said, "meet the need for respect", Wang Yinan nodded, and wrote the word "scarf" on the blackboard.

"Little Penguin", "and prestige", "are all about satisfying the needs of emotion and belonging",

"Ability to provide communication and communication between people",

"And Momo", "Yes, this dating artifact can also meet emotional needs",

"Then you say so, pepper too, including icebergs, and the recent special popular shake."

"In addition to communication, prestige also has a circle of friends, so prestige is not only a tool for communication and exchange, but also a tool for showing oneself and gaining respect."

When the discussion in the conference room was almost over, Wang Yinan clapped his hands, "Okay, okay, okay",

"Now you know who Goliath is."

There was a gasp in the conference room, "It's a big penguin?" "Or prestige? ”，

Wang Yinan nodded, and wrote on the blackboard, "prestige", two words, this is Goliath, our goal,

Qi Feng was a little dizzy, although he thought that what could be compared to Goliath must be a very large giant, but this giant was inevitably a little too big.

Hu Ting looked around, everyone was a little confused, you know, although David in the story is a shepherd boy, but he will be King David in the future, he looked at Wang Yinan, "Don't think that you can do it if you are also surnamed Wang, you are not the king of King David."

There was a long silence in the conference room, and it was clear that this Goliath's size was beyond everyone's expectations.

"Why don't you speak, frightened?" , Wang Yinan looked at the silent crowd in the conference room, "Look at your current appearance, whether my company will close directly on the first day of opening."

"I remember that many companies have challenged their prestige before, and then they all hung up", someone said,

"Okay, so let's count the challengers, what's your name?" , Wang Yinan nodded, motioned for him to stand up and said,

"My name is Wan Xin", "Ah, you used to be the technical director of 61 Guard", Wang Yinan had obviously heard his name.

"I remember the first challenge was Rebus's rice chat."

Wang Yinan nodded, "This allusion, many newcomers don't know, to be precise, the prestige should be the challenger of rice talk",

"Of course, later, relying on the exchange of news with the big penguin, the prestige defeated the rice chat," Wang Yinan said.

"If China has a decent anti-monopoly law, it is difficult to say whether it will win or lose."

"And then Momo," Wan Xin said.

"Momo didn't dare to be an opponent, he coaxed himself, probably because he was afraid of being killed, so he came up and said to everyone, I'm not aiming at that or anything, I'm just a dating tool."

"The latest should be the one that was stolen by the forty thieves", Wan Xin is still very familiar with these dynamics,

"Bang Bang, it's similar to Momo, I didn't come up before I coaxed it", Wang Yinan said,

"I'm not aiming at that, I'm just a corporate communication tool."

"Haven't you noticed, except for the rice chat that is earlier than the prestige, the current situation is very similar to the story of David and Goliath", Wang Yinan felt that he must first boost his morale, otherwise the battle has not yet been fought, and the soldiers have already run out.

There were bursts of discussion in the conference room, listening to Wang Yinan say this, everyone pondered, it was really like that, in recent years, no one dared to show the carriage and horses, and challenged the prestige head-on, a few opponents, did not appear, first coerced more than half.

Wang Yinan struck while the iron was hot, "Let me ask you another question, all the people used big penguins back then, and big penguins also have mobile phone versions, why can prestige beat big penguins on mobile phones?" ”

"Let me state first, there is no standard answer to this kind of post-mortem summary, everyone says it in vain, and I will listen to it in vain."

"The operation is simple, after all, the big penguin is the operation habit of the P-side, and it is definitely not suitable for the operation of the touch screen on the mobile phone", someone replied,

"It's more convenient to have a prestige group, the big penguin group is too troublesome",

"I think it's the prestige circle of friends, this is too powerful",

"Nonsense, big penguins also have their own penguin space, and it was not good to be popular back then",

Everyone argued for a long time, and did not come to an acceptable conclusion, so they all looked at Wang Yinan, at this time, it should be the big boss to answer everyone's questions.

"What you say makes sense, and I don't have a standard answer here", Wang Yinan spread his hands, "Of course, I can use one sentence to explain why the big penguin lost to prestige, but this sentence is correct nonsense, saying it means not saying it, but you will definitely feel that it makes sense",

"Say it quickly, say it quickly", "What a sentence, so good X",。。。

Wang Yinan looked at the conference room and waited until he had successfully aroused everyone's curiosity.

"Isn't it inevitable that the prestige of the mobile phone era will replace the big penguin in the P era?" said Wang Yinan slowly.

Well, it really makes sense, but I really didn't say anything, but if you think about it carefully, there is always a trend in an era, and there is nothing wrong with that.

Looking at the conference room, everyone began to think seriously, and Wang Yinan decided to add another fire.