Chapter 219: The Second Advertisement (Addition)
Almost instantly, the video of this advertisement was reposted like crazy.
The popularity is rising, and more people are asking who the girl who plays the mermaid is!
In YUKA's office, Li Jia'an looked at this advertisement, and his face was black!
He can naturally see that this advertisement is too strong, and it is completely the kind of creativity that can be used as a classic in the history of advertising!
Could it be that this is one of the two ideas that Wang Wei said at the beginning?
What's more, this idea alone is enough to beat their YUKA advertising N streets!
What's another idea?
As soon as he thought of this, the director of the Propaganda Department hurriedly broke into Li Jia'an's office: "General Manager, watch the advertisement of Zhenxin Chocolate on TV!" ”
Li Jia'an refuted: "Panicked, what does it look like!" ”
"General Manager, take a look at the advertisement for Zhenxin Chocolate!" The director of the Propaganda Department said with a bitter face.
Li Jia'an glared at him, and there was a TV hanging on the wall of his office, picked up the remote control, and turned on the TV.
"Where?"
"Whatever, it's everywhere." said the director of the Propaganda Department. "It's different from the video website and the APP!"
Li Jia'an's heart sank, and he used the remote control to change a few units casually, and sure enough, he saw a special advertisement.
Early morning, pale blue morning light.
The boy knocked on a door, and the door opened, revealing a girl in her pajamas.
This girl is still played by Meng Yao, she seems to have just gotten up, her long hair is a little messy, and her cat-like eyes are slightly squinted, revealing lazy and casual, but she is extremely sexy.
The boy grinned and handed her the flowers and chocolates in his arms.
The girl took it in surprise.
"It's ordinary!" Seeing this, Li Jia'an snorted and disdained to speak.
"General manager, you go on, look at ...... again"
The ads continued.
The picture suddenly changes, the girl is wearing a white wedding dress, with a happy smile, standing with a boy in a suit and leather shoes, holding a bouquet of flowers and chocolates in her hands.
"Tsk, cliché." Li Jia'an commented.
The director of the Propaganda Department sighed and did not speak.
The picture changes again, the girl has a child, and she is smiling and feeding the child a piece of chocolate.
"But that's it." Li Jiaan said.
But the next moment, the picture changed again.
All the images, reappearing, gradually coalescing together like smoke, and then gradually dissipating.
A gray-haired old lady sitting in a rocking chair was revealed.
There are several picture frames on the small table next to the old lady, which are the girl's youth, wedding, and children......
Also, a box of chocolates in your hand.
Then, the old lady picked up a piece of chocolate and slowly put it in her mouth, and the old face showed a happy smile, the wrinkles stretched, and she closed her eyes, and fell into the memory......
It was only at this point that the advertising slogan slowly sounded.
"Whenever it is, memories are sweet."
Li Jia'an was completely stunned.
The mediocre cliché in front was completely reversed because of this last scene!
This is the finishing touch!
There is also that advertising slogan, which has a more profound meaning.
No matter when and where, just eat the best chocolate and you can reminisce about the sweet old days!
Li Jia'an lost his soul.
He wasn't a fool and understood it instantly.
The reason why this advertisement was chosen to be broadcast on TV is because the age group is not young people or children, but those middle-aged and elderly people who have lost their passion and sweetness in life!
They are the main force of watching TV, and when they see this advertisement, their hearts are touched, and when they reminisce about the past, they will have the urge to buy the best chocolate!