Chapter 222: YUKA Price Reduction
Of course, the vast majority of people still don't know who Meng Yao is.
After all, when ordinary people watch advertisements, even if the protagonist is beautiful, they should pay more attention to emotion, and there are still a few people who can be sucked into fans.
Therefore, Meng Yao is only completely famous in school, especially among boys.
In just one week, she received five love letters, eight packs of snacks, and eleven bottles of drinks.
Every time class ends, the door of the class is even more crowded, even if Meng Haochen stops it, it still can't stop the restless hearts of this group of adolescent boys.
Fortunately, apart from sending things to Meng Yao and confessing, they didn't do anything out of the ordinary, and Meng Yao's life was still relatively peaceful and had not changed much.
Another place.
Yuan Zihan looked at Meng Yao in the advertisement repeatedly, with surprise and melancholy in his eyes.
She was getting farther and farther away from him......
In the blink of an eye, mid-December.
It has been a week since the advertisement was broadcast, and after reaching nearly 200,000 followers, the growth rate of Meng Yao's Weibo fans has slowed down, and now it is increasing at a rate of about two or three thousand per day.
Every day or two, she uploads a few selfies and posts Weibo to interact with each other to maintain her popularity.
Fans affectionately call her "little goblin." ”。
The relationship between her and He Zheng is also quite stable, although under Meng Haochen's surveillance, they can't see each other every day, but they will say a few meaty words at night.
However, Li Jia'an's mood and blood pressure are very unstable.
I don't know who formulated the marketing strategy behind this chocolate, but it's too clever!
Not only these two advertisements, but now on some well-known short video apps, many popular UP owners have released funny videos about Zhenxin Chocolate, what are the 100 ways to eat "Zhenxin Chocolate", what "The child next door is crying, and the dead in the coffin are so hungry that they are cheating on the corpse......"
Then, a large number of jokes and memes appeared in Zhenxin chocolate, such as "I have Zhenxin, do you have a date?" "I don't want to talk to you and throw a piece of heart to gag your mouth......"
There are also many celebrities contacted by Wang Wei, and occasionally eat two pieces of Zhenxin chocolate in front of people, intentionally or unintentionally......
A night of spring breeze comes, ten thousand pear blossoms.
Whether it's a spoof joke or a serious video, whether it's an emoji or a star effect......
All of them have quickly promoted the popularity of chocolate in the hearts of the people.
At this moment, Zhenxin Chocolate has become more than just a chocolate brand.
Instead, it has become synonymous with a popular trend.
The sales of Zhenxin Chocolate have doubled continuously, and Meng Yao's name has been known by more and more people.
And Li Jia'an looked at the sales financial report sent and deeply realized what it means to be anxious.
He's really going crazy, YUKA's market share is rapidly being eaten away by Zhenxin Chocolate, and sales are shrinking day by day.
If this continues, not to mention that the sales task cannot be completed, what can I do if there is a large amount of inventory produced before?
Originally, he had prepared these stocks for next year's Valentine's Day.
But looking at the current trend, I'm afraid that Valentine's Day will not be sold out until the year after tomorrow and the year after tomorrow!
Li Jia'an gritted his teeth and made a decision that made his heart bleed:
Price!
Moreover, it is a significant price reduction that has never been seen before, a price reduction that is close to the cost price!
Making this decision was extremely difficult for Li Jia'an.
The original YUKA has its own value and has never lowered its price. Because it is a foreign brand and takes the high-end route, it is a more sensitive thing in terms of this price reduction.
First, if the price reduction is too small, it will not attract too many new customers. But the price has been reduced too much, and it can be seen that it is threatened by Zhenxin Chocolate, but it will drop its price.
And it's easy to reduce the price, but it's hard to go back up.
This is the risk of price reduction.
But today's Li Jia'an is only ruined.
If the price is not reduced, the inventory is backlogged and the market is robbed, this general agent will definitely do it, and a large number of his own funds are still pressed in it!