Chapter 10 Success is not accidental

Lin Hai's heart was like fifteen buckets of water, but now he didn't have time to be distracted to think about it, looking at Manager Song who was smiling again, Lin Hai had to think about how to convince him next.

Manager Song obviously didn't want to reveal his true thoughts, he leaned forward, propped his elbows on the table, crossed his hands and looked at Lin Hai with a playful expression:

"Mr. Lin, it's easy to find a problem, but the way to solve it is the key."

Lin Hai thought for a while and said:

"Yes, but since I dare to find you, I'm sure I'm not just here to pick on you."

"Oh, then please tell me more about how to solve the dilemma you just mentioned, in fact, a similar dilemma is probably not an isolated case, and I remember that there seems to be a debate in the media magazines."

Manager Song tried to bury a line of defense in advance, but Lin Hai only smiled faintly when he heard this, nodded and continued:

"Yes, the reasons for success may be different, but the reasons for failure are similar to everyone, I am not targeting your store, in the final analysis, this is the result of the collision between the traditional business model and the online business model."

Manager Song nodded with a somewhat unkind face, and motioned for Lin Hai to continue, Lin Hai pursed his lips and said calmly:

"Based on my observations, I guess the lowest ranking in the sales contribution rate of your store's classified venues is probably the home appliance area and the clothing area, right? Or add a bedding area. ”

After Lin Hai finished speaking, he looked at Manager Song with blazing eyes, and Manager Song hesitated for a moment before nodding and said:

"You're right, it looks like you're really observing."

Lin Hai grinned lightly:

"Of course, I spent a lot of time. Since these commodities failed to create the profits they deserved, why didn't Manager Song consider canceling these commodity stores? ”

Manager Song was stunned, then his eyes flashed, and he shook his head with a smile and said:

"If we do this, won't our supermarket become a wet market?"

Lin Hai nodded:

"That's right, don't supermarkets exist for the convenience of the neighborhood? Isn't it natural that the supermarket will provide what the neighborhood needs? Now that everyone is buying high-value appliances, clothing, and bedding, they have basically turned to online shopping, so what's the point of you just holding on? What do you get other than paying more for rent and overhead? ”

Manager Song leaned forward again, and looked at Lin Haidao with interest:

"You mean to downsize the supermarket? Focusing on daily necessities, food and vegetables, grains, oils and non-staple foods? ”

Lin Hai nodded, and Manager Song thought for a while and said:

"The extra area can be contracted out?"

Lin Hai shook his head:

"Manager Song, in fact, these ordinary people in front of me can probably think of it, what I want to tell you is not these, what I mean by business is the question of how to use these divided areas."

Manager Song was really a little surprised, he thought about it, and couldn't guess Lin Hai's thoughts, so he nodded and said:

"Please continue."

Lin Hai cleared his throat and said:

"I don't think it's the best way to do it, because it doesn't bring direct benefits to the supermarket, except for the rent, of course."

Manager Song smiled:

"Isn't the rent satisfied? This in and out is still a considerable amount of money, and it is available every month, plus the traffic brought by the supermarket, we can rent it at a premium. ”

Lin Hai shook his head:

"No, the contracting method is actually beneficial to the tenant, and the benefit to the supermarket is not the best, and the best way should be to attract investment."

"Merchants? It's nothing to do with contracting, right? ”

"Hehe, it sounds like a difference, but in fact, the difference is big? We just talked about online shopping, but in fact, online shopping has limitations, such as the lack of pre-shopping experience, which is very important..."

"Are you talking about an experience store?"

Lin Hai nodded:

"Manager Song is really good, that's right, what I want to say is the experience store, the experience store is located in the supermarket, or through the front and back doors to share the flow of people, it is a win-win situation for the two, if you can set up a few more experience stores, and even the flow of people in the nearby residential areas can be attracted, after all, if your store is only a life supermarket competitors, there are still a lot of competitors, including twenty-hour stores, small meat and vegetable markets, fruit stores, and even those small chicken feather shops, will divert the customer flow of your store, so, You have to find ways to make the supermarket more attractive. ”

"Differentiated management?"

Lin Hai smiled and nodded, it is impossible to open such a thing as an experience store, so as long as you settle here, it will form a unique feature for a long time, which is undoubtedly very powerful for the supermarket, and will even form a small commercial center area around the supermarket.

Manager Song's eyes flickered, leaned back, and asked with a smile:

"This is what you call business, so do you have a product or a merchant's experience store in your hand?"

Lin Hai smiled and stood up, took out a business card from his pocket and handed it to Manager Song, Manager Song stretched out his hands to take it, looked down and couldn't help laughing:

"It turned out that Mr. Lin was a real estate agent across the road."

"Yes, what I fancy is the intermediary business of the commercial shop that your store is going to be divided."

Manager Song smiled playfully and said:

"How can you be sure I'll give you this business?"

"Because I happen to have a relevant commission in my hand, a rent-seeking contract for a women's skin products company, and if Manager Song determines the policy of your store reform, I will also look for more suitable experience stores for you to settle in according to this idea, and we happen to have no shortage of these resources in our hands."

"But it's the same if I find another agency, right?"

Lin Hai smiled:

"Yes, it's the same for you, but why not me? My asking price is not higher than others, besides, it's better to be raw than cooked, what do you say? ”

Manager Song looked at Lin Hai seriously, as if he was weighing the gains and losses, and after a while, he suddenly grinned:

"Hehe, you're right, however, this matter is very important, I don't count it alone, it has to be approved by the board of directors, if we really decide, I will naturally ask you for help."

Lin Hai got up and stretched out his hand and said:

"Don't dare, thank you Manager Song for taking care of me, then I'll wait for your good news, ah yes, you have to pay attention to the small supermarket at the intersection in front, I heard that the landlord over there also plans to re-plan their commercial podium as a whole."

Manager Song's eyes narrowed, and he nodded with a smile:

"Thanks for the reminder, I'll take notice."

Lin Hai said goodbye with a smile, chatted with Brother Dong at the door of the supermarket, and then left the supermarket slowly.

As soon as he left the supermarket, Lin Hai walked quickly to an inconspicuous corner, took out the phone and briefly recorded what he had just done, and then exhaled heavily, thinking about what he had done on a whim today.

Although this matter has not yet been implemented, but the probability is very large, even if it does not work out in the end, the same way and thinking Lin Hai can be copied again, and more importantly, today's keen thinking and courage to act do make Lin Hai a little happy.

Even now, Lin Hai still can't believe that he did such a thing just now, although this matter does not seem to be beyond the scope of his IQ and knowledge when analyzed, but he did not have such a good business sense in the past, nor did he have such great courage and self-confidence, thinking about it carefully, everything just now really seems to be done by another stranger.

Thinking of this, Lin Hai, who was still a little excited, became entangled, after all, such a tall thing as mental illness is still very scary, not to mention the high-end goods in this mental illness, which makes Lin Hai feel a lot of pressure in his heart.

But then again, to tell the truth, if what Lin Hai is doing today is caused by Jingfen, then the character and behavior embodied by this Jingfen seem to be more valuable than the timid and inferior Lin Hai in the past, and if possible, there is nothing wrong with letting this personality call the shots.

Just thinking about it carefully, this kind of thinking seems to be a little weird, Lin Hai shook his head vigorously, and sighed unwillingly, I heard that psychiatrists are very expensive, and I finally saved some money to go home for the New Year, do you have to contribute to those liars!?

Lin Hai decided to put it off if he could, it was to think about seeing a doctor when it didn't work, anyway, he didn't seem to have any big problems now, except that today he suddenly became smarter and braver, and most of the memories of yesterday were gone.

Lin Hai put aside the uneasiness in his heart for the time being, and was about to return to the store, when suddenly the mobile phone vibrate, Lin Hai took it out and looked at it, and the expression on his face became a little strange:

"Lord Nuan? Why did you think of calling me today, I think about it, the last time we contacted us was half a year ago, right? ”

"Nonsense, yesterday I was still soliciting the list of classmates in the group, didn't you talk to you!"

"Hehe, this is also ah, then Lord Anuan is looking for me today for something else?"

"Can't you call if you're fine?"

"Yes, surely, but I'm a little flustered."

"Cut, I'm too lazy to talk to you, I'll tell you, I promised to participate in the class reunion this weekend but don't release the pigeons, I paid the deposit, if you don't arrive by then, all the losses will be doubled!"

"Huh? Could it be that in Lord Nuan's heart, I am such an unreliable person? ”

"That's right, I'm not afraid to tell you that there are two people I personally called to confirm and warn, and one of them is you."

Lin Hai's face fell, and he replied helplessly:

"Okay, I promised that I would definitely go, and I wouldn't go to double the damage."

"What you said, double, not ten times, you guy has never participated in group activities since school, this rare gathering, you must not miss the appointment!"

"Don't worry, no one will dare to let go of your pigeons, I will definitely go."

"Don't think I didn't hear that you took advantage of me, you waited for me!"

"Misunderstanding, I'm... Cut, hang me up! ”

Lin Hai put down the phone and was stunned for a while, realizing that he really seemed to be a little wrong, the way he spoke just now didn't seem to be the same as his usual self, was he so lively in the past? Even in the face of A Nuan, a classmate like a confidant sister, it seems that he is silent, this is really wrong!