Wen Shu took a few deep breaths, returned to her position, and before she could sit down, she heard Jia Zhengjing above talking to her: "Wen Shu, because you were late, you missed our grouping, that is, you missed the right to choose in both directions, now, there are four groups, which group is willing to accept Wen Shu, please write her name." ”

The conference room fell silent, and the leaders of the four groups were all embarrassed, unwilling to accept the burden of not being able to pull the order.

"Can I make my own group?" Wen Shu was a little annoyed, she was a good person, why did she have to be picked up like this?

"No, you have to have more than two people to form a team," Jia Zhengjing refused.

"Then I'll be on a team with her!" Sun Na suddenly stood up.

There was an uproar below, Sun Na ignored it, and continued: "I am willing to be on a team with Wen Shu, I don't know what Wen Shu wants?" After speaking, he looked at Wen Shu, who had just finished push-ups, with a smile.

Wen Shu didn't expect Sister Na to stand up to help her, and nodded at her gratefully.

Jia Zhengjing's original intention was to break up the pair of zero eggs and let other capable colleagues take them, but he didn't expect the two to get together again. Although he was annoyed, the matter was made public in front of everyone, and he couldn't change it.

"Sun Na and Wen Shu are the fifth group, everyone must help each other in the future and strive to get the first place in the group!"

After Jia Zhengjing dismissed the meeting with a black face, Sun Na and Wen Shu walked back to the office side by side.

"Thank you, Sister Na." Wen Shu massaged the sore arm on her arm and thanked her with a smile.

"Thank you, we were originally a group." Sun Na looked at Wen Shu's hand that was still trembling slightly, and said: "Wen Shu, don't worry about advertising, I have always believed that what a team or a department really needs is friendship and mutual care between colleagues. Therefore, I think that our team, which only has two people, should help each other and do a good job with real inner passion. ”

Wen Shu only felt fortunate to be able to meet a noble person like Sister Na here, she was moved and grateful: "Sister Na, I believe you also know my ability to run business, I'm afraid...... will pull you back. ”

Seeing Wen Shu's embarrassed face, Sun Na smiled: "Don't worry, there is no me here." "After saying that, she lowered her voice, as long as you focus more on the 'black wolf' and pull the advertisement, I will take you."

Wen Shu was stunned, the matter of the black wolf has not progressed for a long time, she knows that Sister Na is in a hurry, she is also in a hurry, but this matter is not in a hurry, she wants to work with Jin Ke and Gao Xiaotian, she lowered her head and thought about it: "Sister Na, that matter has been investigated, but it ......"

Sun Na interrupted her: "As long as you keep checking, you do what I say about advertising." ”

Early the next morning, Sun Na didn't say anything, just asked Wen Shu to go out to visit more than five potential customers by herself.

Wen Shu had just come back, and her face drooped: "There is still no harvest today." Sun Na looked like she had expected it a long time ago: "This is the normal procedure, and you will understand in the future that these current failures are the most valuable experiences." ”

Wen Shu didn't speak with a bitter face, she understood the reason, but now time waits for no one.

"Sister Na, then what are we going to do next?"

Sun Na took out several large handwritten booklets from the drawer: "Let me ask you first, do you know why you didn't succeed before?" ”

At this moment, Wen Shu is like an honest student: "I was standing on the street by myself, I didn't know which store to start with, I was afraid of rejection, I was afraid of failure. ”

"Actually, in the final analysis, it is you who are not fully prepared, if you are really ready, you can be calm in front of the customer, the answer is fluent, you will not be in a hurry, you will reduce a lot of trouble in the process of operation, save a lot of time."

"The so-called preparation is to prepare your potential customers, just like you want to write an interview script, you have to screen the interviewees, you must first clarify your goals and customer scope, according to your own understanding and grasp of the feature, in the sea of information to search for feature clues. You can 'pan for gold' from local newspapers, or you can sift through 'topics' from local TV and radio news programs and news websites. In the same way, if you go to advertise, you can pay more attention to the scope of credit, private hospitals, private banks, school admissions, real estate, etc., and after screening, leave some potential customers that you think are qualified, and the information of these customers can be searched through the Internet, or advertising yellow pages, or going to the library to consult industry publications to obtain. ”

Wen Shu didn't expect Sister Na to be able to integrate writing with business, she thought about it seriously, felt that she was very reasonable, and hurriedly took notes.

Sister Na paused and continued, "The second step is to search purposefully. We write special articles, and every major event, important event, and the promulgation of new laws and regulations that are closely related to the masses will form the corresponding focus of reporting. If you search for clues about the feature story with a goal, you will definitely gain a lot. Therefore, with the customer's information, you also need to prepare your own customer directory, including the customer's information, telephone number, address, name of the person in charge, hobbies, etc., the more complete the information is beneficial to you. The more names on it, the better your chances of getting a deal. ”

"Third, when writing a special article, you must chase the hot spots, restore the hot spots, see the hot spots, and interpret the hot spots. And the same is true for pulling ads, you have to find out the pain points, cool points and points of others, so that others can be interested in your advertisement. In addition, the recorded book is not a pile of information, you have to learn to manage the information, and develop a classification file table for all customers, so that you can carry out your work. ”

As she spoke, Sun Na took out a few thick booklets of herself and pushed them in front of Wen Shu: "This is the information of the business customer I left during my previous interview, you should use it as a reference." ”

Wen Shu was a little surprised to look through these tomes, and couldn't help but secretly admire Sister Na, every successful person always has an unknown effort behind it.

"If you have a potential customer, you have to try to understand him through various channels, such as his major, interests, family background and social relations and his recent situation, and then you must understand the customer's company, remember that people are always most concerned about themselves, the more you know him, the more common language you have with him, and the closer the distance will be."

Wen Shu nodded frequently when she heard this, Sun Na stopped to take a sip of tea, and Wen Shu then asked, "Then what's next?" ”

"Once you know the customer, you can cast your net. To put it simply: cast a net, follow up, confirm. ”

Wen Shu repeated it and wrote it down in her notebook.

"Cast the net on the phone first, and I'll show you now." As she spoke, Sun Na flipped through the customer brochure and found the phone number of the CEO of a company.

"Hey, Mr. Li? I'M SUN NA, A REPORTER FROM JINJIANG DAILY, AND WE NOW HAVE AN ADVERTISING ANNIVERSARY CELEBRATION PROMOTION, AND I WOULD LIKE TO INVITE YOUR COMPANY TO PARTICIPATE. Sun Na put down the phone with a smile on her face, and then sent a fax to the other party and passed the preferential price list.

Sister Na's voice is steady, her words are clear, and her deliberately slowed speech speed makes her full of affinity. Wen Shu suddenly found that Sister Na is a person who strives to do well in everything she does, once she puts herself into it, the whole person seems to have changed, and Wen Shu is also infected by her enthusiasm and becomes excited.

Seeing that Wen Shu seemed to be a little enlightened, Sun Na continued: "This is a phone number of a decision-maker, but most of the time, what we find is only the secretary's phone, at this time, you have to deal with the secretary, try your best to let her transfer for you, if the other party refuses, then you retreat, send the information to the secretary, ask her name, and let her help you transfer it to the decision-maker." ”

"If you give the information, you have to follow up," Sun Na said and gave the phone to Wen Shu: "You can try it." ”

Wen Shu took out the quotation sent to a hospital yesterday and called over the phone: "Hello Director Ren, I am Wen Shu from Jinjiang Daily, is it convenient for you to speak now?" ”

"Hello, you say." The other party replied politely and distantly.

"Okay, then I want to ask, is there anything unclear about the information that was passed to you yesterday?"

"It's clear, it's clear, but our hospital has been a little tight recently, so let's have a chance to cooperate in the future."

Wen Shu didn't hang up the phone like before, but continued cheekily: "Director Ren, every company's funds are very tight now, even the richest enterprises are always short of money. The key now is how to use the limited funds on the cutting edge, so that it can maximize its benefits, if you can do big things with a small amount of money, and can improve the efficiency by more than ten or twenty times, I believe you will definitely squeeze out the money to do this. Now that our advertising campaign can achieve this effect, I won't delay you a lot of time, ten or twenty minutes will do, you see when you have time, we will meet and talk. ”

The other party hesitated for a few seconds and set up an interview on Monday afternoon the day after tomorrow.

Hanging up the phone, Wen Shu looked at Sun Na excitedly: "Sister Na, it's a success!" ”

Sun Na glanced at her lightly: "It's just the first step, but as long as you follow my method, there is no problem in pulling the advertisement." ”

Wen Shu was happy in her heart, so that she could continue her dream of special articles.

dragged her tired body home, Wen Shu chatted with her mother for a few words, returned to the room to look at her official account, and found that there were more than a dozen fans inside, she carefully looked at the new messages, there were praise and depreciation, she picked a good look, she was happy for a while, suddenly the mobile phone screen changed, as the phone rang, the word Jinke flashed on the screen, Wen Shu glanced at the time, more than eight o'clock in the evening, she didn't know what Jinke called her at this time, lazily picked up: "What's the matter?" ”

"The black wolf is back."