Chapter 295: Timing
In this era, we don't pay attention to any decoration, let alone characteristics. The bookstores everywhere are all such furnishings and styles, there is really nothing to visit.
Du Jinning turned around and focused on the guests.
If you sell something, you should analyze the needs of customers to see what goods are good and what goods are unsalable, so as to adjust the types of items you purchase and adjust your business strategy.
Although Yao Shuqi spent a year proving that he was a very capable shopkeeper, people look at problems from different angles. As the owner, Du Jinning also has to have his own considerations.
At this time, there were eight or nine customers in the store, and Du Jinning stood for a while, and saw that there were four people who were directly aimed at her. At this time, it was the day when the finale of "The Legend of the Condor Heroes" was on sale, and the last book had just been on the market for two days.
In addition to these four, there are two others who want to have bought the book two days ago, and at this time they came to ask the author if he had released a new book.
Of the remaining two or three people, one came in to look around and then left; Two of them have foreign accents, and those who come in to choose the four treasures of the study room are students who come to the county or other places to return to their hometowns to take the government examination.
Yao Shuqi sent the guests at hand away, and saw that there were still two guests left, and the two guys could greet him, so he stopped and walked over, and apologized to Du Jinning: "Young Master Lao has been waiting for a long time." ”
Du Jinning waved his hand and asked, "What is the proportion of the guests who usually buy books and other books, the four treasures of the study, and calligraphy and paintings?" ”
Yao Shuqi was stunned.
Where did they do business in ancient times, and analyze data as carefully as modern people?
However, he is a shopkeeper who has done a good job, and he often comes to the most profitable bookstore in front of him, and he knows the situation of the bookstore.
After estimating it in his heart, he said: "The most customers who buy the script are about forty percent; Other books are 20 percent, and the four treasures of the study are 3 percent. These are still bought by those who often come to buy scripts. As for the purchase of calligraphy and paintings, it is estimated that less than one percent. But now the situation is slowly getting better, word of mouth has come up, everyone knows that the price of calligraphy and painting in our shop is not expensive, but the level is high, the writer is also a little famous, every month when the new goods are on, there will be regular customers to buy. The profit of calligraphy and painting is greater than that of selling books and the four treasures of the study, and if you make a business, you will get more than ten sums of income from the four treasures of the book and the study. ”
Du Jinning nodded.
"Young Master." Yao Shuqi had a flattering smile on his face, "Even if you don't come, I have to write to urge you." I think you also saw it just now, and many people came to ask when the new script will come out. Our new script, can you print it out and sell it earlier? ”
"The Legend of the Condor Heroes" has been talked about in the teahouse for more than a year, and it was finished some time ago. Du Jinning didn't even have to think about it, so he naturally wrote the sequel to "The Condor Heroes" to fill this vacancy.
However, the principle she has always adhered to is that the books that are produced must be preached in the teahouse for a while, at least ten volumes, and then printed and shipped to various bookstores for sale. In this way, we can ensure that the teahouse is full of seats and income; At the same time, it also played a role in propaganda - although it is not as good as before, the author of the book "Jin Yong" has long been very famous for his two serialized long books, and his book does not need to be promoted, and there are many fans waiting to queue up to buy it. But the hunger marketing strategy that everyone can look forward to does not prevent Du Jinning from using it again and again.
At this time, seeing that Yao Shuqi began to urge the conversation, Du Jinning also laughed: "It has been printed, and it will be shipped tomorrow." ”
Yao Shuqi was very surprised: "So fast? He laughed embarrassedly, "Actually, that's what I said, and I don't necessarily have to sell it now." ”
The teahouse is also in his charge, and he has to guarantee the profit first. If it was because of his urging that Du Jinning took out the script and sold it early, harming the interests of the teahouse, then his sin would be great.
"As soon as the government test is over, we will sell it." Du Jinning said, "There has been a period of time between the end of the exam and the release of the list, and this time is a good time for us to expand the influence of the script." ”
Although she was a top student in her previous life, she also had many friends and classmates around her who were scumbags. If the scumbags do not do well after the big exam, they will immediately indulge in the virtual world to escape reality.
There are online games in modern times, but not in ancient times. So how can we solve our worries? Du Kang is not everyone's favorite, and the powerful protagonist YY of the script is the best medicine for psychological trauma.
Yao Shuqi's eyes lit up, and he stroked his palm and praised: "Good idea." ”
"When the time comes, you hire some people to do the publicity, and the focus is on the inns that are full of candidates. As for how to publicize it, it is okay to print out the introductions of "The Legend of the Condor Heroes", "Dragon Babu" and "The Legend of the Condor Heroes" and distribute them, and it is okay to ask the storytellers to go to the inn for free for half an hour, and you can decide by yourself. ”
"Okay." Yao Shuqi nodded vigorously, and the whole person was like being beaten with chicken blood, and he was full of endless energy.
He also has dry shares in these bookstores. The books in the bookstore sold well, and his own income increased. What's more, as long as the goods are sold well and the business is booming, even if they don't make money, they will be energetic. They just want that sense of accomplishment.
"Okay, it's not early, I'll go back, you pack up and go home." Du Jinning waved his hand and walked out.
"I'll send you." Yao Shuqi caught up.
"No, you don't." Du Jinning waved his hand, "Just a few steps, I won't be unable to find a new home." ”
Where is Yao Shuqi? insisted on sending Du Jinning back to the small courtyard, and then said goodbye and went home.
Yao Shuqi is very careful, and has already hired a mother-in-law to cook in the yard. When Du Jinning returned to the courtyard, the mother-in-law had already prepared all the meals. Yao Shuqi's carefully selected people have naturally good skills, and the food served looks very delicious.
Du Jinning cleaned his hands, sat down and asked Lu Xiaobei, who had just come back: "Mr. Huang, are they okay?" What are the conditions of the prefectural hall? ”
"It's good, the gentlemen live in a courtyard, and the students live in a courtyard. The family members or subordinates they brought with them, or lived with them, or lived in the lower rooms at the back, and they were all settled. The environment of the county hall is good, and we sent someone to book a room early, so the yard is very good. ”
"That's good, I'll go see them tomorrow." Du Jinning nodded, "Wash your hands and sit down to eat." ”
Du Jinning is not a young master from a big family, so naturally he will not eat separately from Lu Xiaobei and Wang Fulai when he eats, and he also makes a three, six, nine and so on. She also invited the mother-in-law who came to cook, but the mother-in-law didn't know whether she was afraid of her identity, or she didn't want to sit at the same table with the man, so she refused to serve at the table. Du Jinning asked Lu Xiaobei to pull out a little bit of each dish and let her eat it in the kitchen.