Employees are nervously playing games, doing tests, writing reports, and of course the leaders above have their own things to do.

Standing in front of President Shabi, the top leader of the mobile game department of Tianang Company, Minister Zhou Gang and Zhou were talking: "...... The price of the game is not an issue, but in my opinion, the release of this "Tianxuan" is the best time to build our own game platform! ”

"Our gaming platform?" President Shabi, who was behind the boss's desk, couldn't help but ask.

Of course, he knows what a game platform is, for example, Millican's Stiem is the world's largest computer game publishing and sales platform, and YouGame, a domestic penguin company, is the leader of China's local computer game platforms.

Just like the previous computer games of Tianang Company, such as "The Legend of Anti-Japanese Heroes", stand-alone games such as "Jianghu Xing", "Mountain and Sea Battle", "Battle Royale (PC Version)" and other online games, are also cooperated with Penguin Company, released and operated on the Penguin game platform, the predecessor of their YouGame.

Of course, it is a good thing to be your own game platform, after all, no matter how good you cooperate with others, you still have to give them a share in the end, plus things like agency operations, at least half of the profits of these games are shared by penguins.

Although Tianang Company doesn't care about such a little money now, its children are always caught and raised by others, and they are not at ease after all.

It's not easy to make a game platform, Millican's Stiem relied on the cultivation from the era of "Half-Life", through "Counter-Terrorism Elite", "Road to Survival", "DO· TA2" and other series of high-quality games have laid a good reputation, as well as the reputation of being the first to produce a dedicated game platform.

Needless to say, Penguin's YouGame relies on the hundreds of millions of users brought about by the almost monopolistic instant messaging software.

This is also why some game development companies are willing to put their own products on the Penguin game platform, or use Penguin's channels to operate, because Penguin is the largest game channel in China, even if it is 19 points with Penguin, they get a share or even less, it is much more profitable than other 55 points, 37 points miscellaneous channels.

The two most important elements of building a game platform, one word-of-mouth and one number of users, are not enough in the real world.

Yes, not nothing, but not enough.

Tianang company now produces several computer games, basically excellent quality, the appearance is also relatively good-looking, among which the number of games in "Battle Royale" is millions, in the minds of these players, the reputation is still there.

The number of users is the same, although there are few logins to the company's official website in reality, the number of users of the Red Star brand dream helmet has been nearly 30 million, which are the number of users of Tianang Company.

However, it is not easy to convert these users into users of the game platform.

The vast majority of users of the good dream helmet are for playing virtual reality games, and may not be interested in computer games in reality, after all, there are not too many people who buy virtual reality computer rooms, and these people are free to play virtual reality games, who is stupid to play computer games?

Therefore, President Shabi asked a rhetorical question and waited for Minister Zhou's explanation on the other side.

"Yes, our own gaming platform." Minister Zhou's face remained unchanged and explained in detail: "In fact, our company's game reputation is there, and the key is the number of users, attracting enough players to download our game platform, and buy and play our games on it." ”

"And the most important thing to attract users is marketing." Minister Zhou smiled and said in a sonorous voice: "First of all, I think that now our "Tianxuan" should no longer cooperate with Penguin, but after launching our own platform, it will only be sold on our platform. ”

"With this game alone, it doesn't seem to attract too many players, right?" The old Tang next to him was puzzled.

"Of course." Minister Zhou continued: "So, we still have to negotiate with Penguin, and after the contract expires this year, we will not renew the contract and get back the company's other games!" Direct operation! Of course, stand-alone saves, online game character data and the like are also transferred. ”

"This is a solution...... Old Tang nodded thoughtfully: "But this is also very risky, if all of them are operated by ourselves, not only will the manual aspect be expanded, but a special team and servers will be arranged...... The risk is also very high, without the continuous flow of users on the penguin's side, the benefits may not be as good as when working with penguins......"

"Of course I do." Minister Zhou continued: "Labor, server setup, data transfer and the like are not difficult, they are nothing more than throwing money, given the company's current financial situation, it must not be difficult." After all, having its own game platform is also very beneficial for the company's future development. ”

"In order to reduce the risk, increase the number of users of the platform as much as possible, and ensure the interests of the company, the key point is still on the current "Tianxuan"!"

"How?" This time it was President Sabi who was inquiring.

"Do a marketing campaign for "Tianxuan"!" Minister Zhou is very imposing: "The content of marketing can be simple, that is, to release the news, so that as many people as possible know that after the networking function of the virtual reality world is launched, the first online virtual reality online game with massively multiplayer characters is based on the current "Tianxuan" as the background! ”

"But ......" thought about it, President Shabi said a little: "But it's not, there is another ...... over there for virtual reality online games."

"It doesn't matter if it's not!" Minister Zhou interrupted President Shabi's words: "The key is to make the players think so!" ”

"We don't need to be officially confirmed about this, after all, now we don't even deny the virtual reality equipment, the virtual reality world itself, right? ”

"We only need to secretly call the water army on the Internet, through 'grapevine', 'revealed by an official person', and 'high play speculation'...... In this kind of private form, just transmit the idea that "Tianxuan" will be the background game of the first virtual reality online game! We don't need to admit its authenticity! There is no need to be responsible for its authenticity! ”

Minister Zhou stretched out his hands: "Players have been looking forward to a networked virtual reality game for a long time, after all, games are such a thing, once connected, the fun will increase geometrically!" Moreover, now that the Internet is so popular, in various online games, everyone is very clear about the premise that if you know the background of the game earlier, you can take the lead. ”

"Moreover, in reality, there are still many players who can't afford to buy a dream helmet for the time being, or who have not reached the age of 20, for them, it is worth buying such a game first to familiarize themselves with the situation of virtual reality online games."

"In the end, it's a matter of game pricing, this "Tianxuan" is a 3A-level top stand-alone masterpiece, in fact, it is not expensive to sell for 288 yuan. But players in China have been raised, and they are used to playing free games. Many people would rather top up tens of thousands of dollars in these so-called free games than spend a few hundred dollars to buy a better quality buyout game to play. ”

"If you want to attract this part of the people, you don't need to use gimmicks, how can you attract them?"

……

After listening to Minister Zhou's tirade, President Shabi finally nodded: "Well, then do what you want." ”