CHAPTER 293: THE QUEEN WHO WEARS PRADA (FIRST UPDATE)
Video tapes, and the DVD that followed them, have been an important money-making tool for the film industry.
And, with the development of the times, the proportion of its profits will be larger and larger.
And with profits, the festival of film manufacturers has begun to fall -
After all, compared to the box office revenue of the distributor and the theater chain, the cost of videotapes and DVDs is almost negligible, and the income can be described as pure profit, who is not tempted?
The popularity of the trailer and the director's cut version is borrowing this momentum. In order to sell videotapes and DVDs, Hollywood studios can be described as doing everything they can.
Scooping Oscar nominations and awards is also one of the more effective methods.
The reason is simple, because the Oscars will increase the fame of the film. This fame has helped viewers who choose videotapes and DVDs to choose themselves.
Of course, most of the people who like to do this are art films with low cost and little reputation, or independent films.
Oscar nominations and awards are a very effective gimmick for this type of film.
In fact, many Austrian films have little box office income before winning awards, and they can make a lot of profits, all of which rely on the box office brought by the halo of the Oscars and the subsequent videotape or DVD revenue.
The company of the famous Weinstein brothers in the independent film industry, or the notorious Weinstein brothers, has a profit model like this-
Choose a small-budget film - Rush to the Olympics - get nominations and awards - the film becomes famous - start selling money......
It's just that this process is relatively long, and the operation is quite cumbersome, and the relatively powerful big production companies, such as the Hollywood Seven, generally don't look down on this model.
They can afford to make commercial blockbusters and invest huge publicity expenses, so they don't need to borrow the Oscars to increase their aura and popularity.
Compared with the Oscar judges' gradually high and low aesthetics, what they need to care more about is the hobby of the audience.
That's one of the reasons why commercial films and the Oscars are drifting apart.
However, under certain conditions, commercial films will also have the need and possibility to impact the Oscars - an extra layer of Oscar halo is always beneficial to the income of videotapes and DVDs!
The movie "Guillotine Valley" just meets this condition -
First, the film does have the strength to hit the Oscars, and it has also received seven nominations.
Although analyzed separately, of the seven nominations, only two or three "Guillotine Valley" are more promising.
But on the whole, it makes people feel that no matter which of these awards the film wins, it is reasonable.
After all, upsets exist!
Even, the fact that a film that can receive seven nominations can win an award is not an upset at all.
This is especially true in the award of the best film that emphasizes comprehensive strength.
Charlotte ignored this point when she analyzed it herself-
He thinks more about the weaknesses of "Guillotine Valley" in a single award, but he does not consider that bringing these weaknesses together can also be transformed into advantages to a certain extent if the PR is done properly.
Just like he also ignored the fact that the film was moved from the original world in 1999 to this world in 1995, it also took a lot of time advantage.
Although "Guillotte Valley", which was produced by Charlotte, is not the same as "Guillotte Valley" in the original world - not to mention anything else, the spell effects used by Charlotte alone have made this movie completely different.
What's more, Charlotte's "Guillotte Valley" is not the gothic style of the original Tim Burton.
Although it can't be said that there is no gothic style at all, Charlotte's version of "Guillotte Valley" is more eerie and terrifying on the dark side, and bright on the bright side.
- This must be the role of Charlize version of Katrina, which was changed by Charlotte Magic, and it is also an important reason why the girl was nominated for Best Actress for the first time.
It can be said that the overall style of this "Guillotine Valley" is like a thick and colorful oil painting, with clear contrasts of colors.
Putting aside the shell of its commercial films, from the perspective of many details, it really has a strong artistry.
And this is also the point that Charlotte has neglected the most.
Having watched the original version and watched many good movies in later generations, he didn't realize the particularity of his version of "Guillotine Valley".
He only weighed the possibility of hitting the Oscars according to the situation of the original "Guillotine Valley", but forgot about the time advantage and the changes he himself brought to the film.
"Actually, your directing level is really good! If you have relatively little qualifications, you may really be able to hit the best director. β
Andrew Kevin Walker chatted with Charlotte while explaining to her how Paramount worked at this year's Oscars.
"According to our research, many of the judges liked the images you shot for 'Guillotine Valley', which is the main reason why we won the best cinematography and best art direction. β
Of course, the level of the movie "Guillotine Valley" is relatively high, but it is only possible to win the Oscar, but it is not the real reason why it can win the best movie statuette.
- Charlotte and Andrew have made this very clear before.
What really makes Paramount willing to put a lot of effort into public relations for the movie "Guillotine Valley" is the second reason -
Second, the tape of "Guillotine Valley" is about to be released, shortly after the Oscars.
According to Hollywood film tradition, the release of videotapes or DVDs is generally within 3 to 6 months of the film's release.
"Guillotine Valley" was released on Halloween in 1995, and this year's Oscars were held on March 25, 1996.
Counting up, it's almost time coming.
Therefore, Paramount, which has an investment in "Guillotine Valley" and can share the profits from the videotape, has the idea of borrowing the Oscars to make another vote.
"This is the will of Her Majesty the Queen herself!"
Andrew shrugged at Charlotte.
"Shirley Lansing!?"
Andrew Kevin Walker, a mid-to-high-level producer in Paramount, can be called "Her Majesty", and naturally the only one who is currently the chairman of Paramount Pictures Group is Shirley Lansing.
As the first woman in Hollywood history to lead a first-line film group, Shirley Lansing is currently the most powerful woman in all of Hollywood, and it is not an exaggeration to be called "Her Majesty".
As far as Charlotte knows, this woman who is regarded as an idol by Jodie Foster is indeed very shrewd.
And now it seems that "Guillotine Valley" can win the best film at this year's Oscars, which seems to be another proof -
"Shirley feels that most of the seven nominations for "Guillotine Valley" are indeed not dominant, but the psychology of the judges is very strange, and they are likely to have a compensatory psychology because they have continuously denied "Guillotine Valley" in the pastββ"
"So you're using that compensatory psychology for the best movie?"
Charlotte interrupted Andrew's narration,
"Did you make a deal with Jodie Foster that I don't know about?"