Chapter 44 My Penguin's public relations strength is the best in the world
"A first-person shooter? What kind of first-person shooter game? "Flying in the Line of Fire" like that? Minister Sun's brows furrowed.
There are a lot of first-person shooter online games in operation on the Penguin game platform, such as the 300 million mouse gun battle dream "Flying in the Line of Fire", such as the theme song "Shun Zhan", such as "Command Summons OL" with a big signboard......
Although these games have advantages and disadvantages, they have all grabbed countless profits for Penguin without exception, and often a new gun, such as "Water Kirin" or something, is tens of millions of net income.
To be honest, there is no shortage of games in this kind of game, and one more game is at most a little icing on the cake, and it may even conflict with several other first-person shooter online games and affect each other. Therefore, this type of game, for Penguin, can only be regarded as chicken ribs, and it is not desired.
Of course, a good game like "Mountain and Sea Battle" with unique gameplay that can complement other games and make the Penguin game platform more diverse, the more the better.
Leon saw his doubts and explained, "Don't worry, this is not an online game, but a single-player game!" A single-player first-person shooter! ”
"Single-player?" Minister Song on the other side became interested: "If you shoot first-person, what kind of subject matter is it?" World War I? World war ii? Or is it a near-future war? ”
"It's the theme of the Anti-Japanese War!" Li Ang said directly.
"Anti-Japanese theme?" A hint of surprise appeared in Minister Sun's eyes.
The vast majority of the popular first-person shooter stand-alone games abroad are World War I, World War II, alternate world view, near-future war, science fiction, or zombie themes.
Naturally, there are a lot of very good works in these games, and there are not a few triple-A masterpieces. But these games, without exception, are all full of blood and violence, and some have erotic content, as well as content that smears China, smears the Chinese government, and treats the Chinese army as an enemy.
Without exception, these games cannot pass the approval of Huaguo's games, and even many game companies and game series are simply on the blacklist of radio and television, and they are directly vetoed.
Moreover, even if they are determined to introduce them, the developers of these games are often arrogant and open-mouthed, and do not take the huge market of China to heart, and the negotiations are extremely difficult.
At present, most of the games introduced through formal channels in China are small productions, and large works are limited. On weekdays, Chinese players want to play these games, either they are pirated by the three major mothers, or they are in the gray area of Stim and have narrow access channels.
Hearing Minister Sun's surprise, Li Ang emphasized: "Yes, the anti-Japanese theme, moreover, it is a 3A-level big production!" ”
Li Ang's emphasis on nature is useful.
Penguin game platform is currently the largest game platform on the computer side of Huaguo, and there is no one of them. It has hundreds of millions of registered people, 30 million daily active users, and the traffic is terrifying to the point of exploding.
In the past six months, in addition to the original online game business, the Penguin game platform has begun to make efforts in stand-alone games. Several great single-player games have been released, several of which have even sold millions of copies.
However, in terms of stand-alone games, the Penguin game platform and other game platforms, such as Stim Country, Songguo Games and the like are still at a great disadvantage.
There is no other reason, because the stand-alone games on the Penguin game platform are all small productions, some are simply indie games, or old games that have been released for a long time on other platforms, and there is not even a triple-A major production among them, let alone any platform exclusive games.
The works on sale above, such as "Hunger", "New Deer Valley", and "Ice Shooter", although they sell well, they are all small-made games in the eyes of players, and they are still not on the table.
However, the development of single-player games is a major trend.
For example, those domestic online games with pit money, why can mobile games make a lot of money? One of the most important reasons is the demographic dividend brought by China's huge population!
For example, migrant workers who have just entered the city to work, the first thing they do when they get their first month's salary is often to buy a mobile phone, after all, mobile phones are already a necessity in society, and cheap smartphones are proliferating, and you can buy one for a few hundred yuan.
There are also those students who either do well in exams, or go to junior high school, or go to high school, they finally have a way to get rewarded by their parents, get a smartphone of their own, and almost everyone has one.
And these people, the first time they come into contact with smartphones, they come into contact with all kinds of simple and exciting mobile games on it, and naturally they have no ability to resist.
Just like the first time players came into contact with the computer, they could play Minesweeper all day, even if it was a low-quality pit money mobile game, once they downloaded it and played it, they could also have fun and indulge in it, and unconsciously, they were caught in the consumer traps in the game that were well versed in psychology, and began to charge money into the game.
And these people who come into contact with this wonderful world for the first time tend to indulge in it for many years, contribute many years of money to these pit money games, and then feed one pit money game company after another.
But the times are advancing, the aging of China is intensifying, the demographic dividend is also declining year by year, and there are still players who have played enough money games and woken up from addiction......
Gradually, players' demand for low-cost, high-quality games will gradually increase.
Although the performance of mobile phones is constantly improving, there are still limitations such as inconvenient operation and too small screens, so high-quality stand-alone games on the computer side will be one of the major trends in the game industry in the future, in short, there will be more and more players in stand-alone games.
Just like the Penguin Company's layout of the Penguin Game Platform's stand-alone game section, and the pig farm bought the copyright of "My World" to open the country, intending to attract players and form its own stand-alone game platform, they are all preparing for this trend after seeing this trend through a long-term vision.
A 3A large-scale anti-Japanese first-person shooter game is naturally what Penguin is extremely eager for now, and at that moment, Minister Sun spoke: "That's very good, you can rest assured, as long as the game is made, we will fully support it!" Give the best promotional conditions! The sharing ratio is also negotiable! ”
"When the game is made, we naturally give priority to cooperating with your company." Leon smiled, "Moreover, there are some things that need your help in this game. ”
"Oh? Where? Fund? Minister Sun was puzzled.
"No, it's the approval side." Li Ang said bluntly.
"Approval?" Minister Sun laughed: "If it is other themes, of course it is not easy to approve, but anti-Japanese themes? Radio and television will definitely relax the requirements, is there anything in your game that is anti-town government? ”
"Of course not." Li Ang explained: "It's just that although my game is an anti-Japanese theme, it involves elements such as time travel, as well as historical changes, and I'm a little worried about whether it will be brushed down for reasons such as historical nihilism." ”
"That's ......" Minister Sun frowned for a long time before he said, "Do you mind if your company shows us the relevant content of the game?" ”
At that moment, Li Ang took out a stack of printed A4 paper and distributed it to everyone. The above is the plot outline of "The Legend of the Anti-Japanese Heroes".
After watching it for a while, Minister Song of the operation department of the company broke the silence in the conference room: "If there are some problems, there are indeed some problems, but it is not impossible to solve them......"
Minister Sun also looked serious, and in the end, he said: "I'll report this problem to the top when I go back!" I think it shouldn't be difficult to solve! As long as the game is good enough, I guess, the people above shouldn't mind consuming some PR resources. ”
Minister Zhu next to him also looked solemn and assured: "It's just a game approval, please believe in the strength of our penguin company!" ”