Chapter 132: Occupy one-third of the market and earn one-third of your wealth
Bringing Sister Hei to the conference room, Li Ang met the industrial commodity designer who flew over from Shanghai.
This Ms. Andy is deliberately screened out on the network with artificial intelligence, Huaguo industrial commodity design industry started late, top industrial commodity designers are rare, two hands can be counted, but also have their own bias, some are good at large machinery, some are good at circuit design, some are good at high-end handicrafts......
And this Ms. Andy is good at electronic devices, especially the appearance of electronic devices, such as smartphones, robot vacuums, juicers, stereos, laptops and so on. Her works are generally very technological, futuristic, simple and atmospheric. In the list, there are many star products that sell well, and many of them have won international design awards.
Her job is not only to design things according to customer requirements, but also to make real objects, so that the designed products can be mass-produced on the production line, and even put on the market, this work can be completed.
Of course, her intention this time is self-evident.
After shaking hands, the two parties sit opposite each other at opposite ends of the table.
Li Ang looked at her a little, this Andy designer was about thirty and nearly forty years old, although his face was ordinary, he was exquisitely dressed and had an outstanding temperament, and he looked like a shrewd and capable strong woman.
She got straight to the point: "My current visit this time is very simple, that is, to communicate with you about the specific matters of this 'Red Star Brand Good Dream Helmet'." By the way, let's ask face-to-face and solve my doubts: I want to know, why do you want to develop such a product? ”
"Of course, because I'm bullish on the market!" Li Ang's face was serious, but his mouth was full of words.
"Marketplace?" Andy was puzzled.
"Yes, the market." Leon continued to make up nonsense: "Almost one-third of a human life is spent in bed!" However, the current products are completely biased towards the other two-thirds of the market, only a very few, such as mattresses, latex pillows, sleeping pills and other products are for this one-third of the sleep time, what I want to do is very simple, is to develop this market, for this market to provide more goods! The 'Red Star Dream Helmet' is the first one. ”
The nutrition pod was the second, he thought silently, but did not say it.
"But such a commodity has no prospect at all!" Andy was not at all impressed by Leon's fallacies and insisted, "Who would choose to sleep with a helmet? It doesn't make any sense at all! ”
"Have you ever slept with a helmet on?" Leon asked rhetorically.
Who will sleep with a helmet? Andy shook his head: "Of course not." ”
"That's it." Li Ang spread out his hand and continued to make up: "I brought it!" After a full night's sleep and I admit that going to bed with a helmet would feel stuffy, hot, and even a little hard to breathe......"
"But!" "But I felt a sense of security that I had never felt before, that sense of being surrounded, that sense of being protected, a very wonderful sense of security," he stressed. To be honest, I've always had some slight insomnia, sometimes I have to toss and turn until two or three o'clock before I can fall asleep, but that day, I slept very soundly, and I had a good night's sleep, and I woke up refreshed! ”
Without waiting for Andy to refute, Leon continued, "Since the helmet worked for me, it may not be effective for others...... But I also let the people around me try it, and they generally reported that it was stuffy and uncomfortable! I can't sleep. ”
"That's why I found your company, hoping that your company can help design a helmet that is not stuffy to wear, easy to wear, and can make people sleep with peace of mind, so that everyone can enjoy that reassuring sense of security and a good night's sleep."
But Andy is obviously a very rational person, and she was not persuaded by Leon's tirade, but retorted: "Then have you ever thought that this may just be your feelings?" Others don't feel the kind of security you call it? ”
"Of course I have considered Ms. Andy's concerns." Li Ang pretended: "However, I am still willing to give it a try, someone has to innovate, what if a comfortable helmet can really improve people's sleep quality?" ”
"Okay." Seeing that Li Ang is so insistent, and the truth is also one set after another, Andy naturally will not continue to struggle with money, anyway, in the end, it is none of her business to lose money if the thing can't be sold: "Then let's discuss the details of the design in detail." ”
She flipped through a document and began a detailed introduction: "First of all, the production cost ceiling given by your helmet is extremely high, one is 2000, one is 5000, even the carbon fiber motorcycle helmet used by professional racers on the market is only this price, or the selling price, so as long as you do not use some precious metal materials, only use some high-tech materials, it is completely sufficient." ”
"In view of your request, the shell material I selected in advance is this beta type II carbon alloy, which is lighter, but has high strength and toughness, oxidation resistance, forging and shaping ability, and is also used in the back cover of some high-end smartphones...... This is the shell material for the low-end model, and for the high-end model, I recommend using the carbon fiber material directly......"
"The other is the most troublesome lining, as you said, the main disadvantage of the helmet is that it is stuffy, even if the face is exposed, but the heat of most of the head cannot be dissipated, no matter what, it will feel very stuffy, even in winter! Not to mention summer, you don't have to think about it when you go to bed! ”
"In response to this problem, after many experiments, I temporarily selected a multi-layer composite structure lining scheme, with a medical space cotton layer, a natural latex layer, an ice silk layer, and a breathable fabric grooming layer...... and so on to give the user the most comfortable, softest and most refreshing experience on the user's head......"
"However, the material capabilities are limited after all, and I was thinking, since you are going to put a light on the helmet, why not free up some of the power to dissipate the heat? In fact, in this regard, we can completely borrow the method of cooling the laptop, with embedded copper pipes and high-speed silent fans...... It's just that although this solution can completely solve the stuffiness problem, it will also cause unfavorable characteristics such as thick benzene of the helmet, and I am trying to find a way to optimize it......"
"As for the red and blue two-color color-changing lamps you require, this is very easy to solve, two-color LED cold lights, diffuser lenses, frosted lamp surfaces, and a simple control circuit, plus a fingerprint recognition switch, technically not complicated."
"There is also wireless charging, the technical limitations of wireless charging are very mature, but I think so, if the helmet is always carried to sleep, it will inevitably come into contact with the hair, skin, and eventually lead to mites, bacteria breeding, my design This charging pad has ultraviolet sterilization and other functions, as long as the helmet is put on it......"
"As for the ergonomics and sleeping posture correction you proposed, I also asked the relevant experts, in fact, sleeping with a helmet is not good for the spine, if you want to achieve a good sleeping position, the method is also very simple, add a flexible support pad behind the neck, and raise the neck, you can bear the bearing force of the neck spine, which is also in line with the principle of ergonomics, the mat can be independent of the helmet, and the natural latex material is selected......"
……
Finally, she closed the folder: "That's it for the design work for the time being, and I will make corresponding modifications and optimizations when I actually make it in the future." ”
After a pause, she continued: "However, with all due respect, I also went to see the factory you provided two days ago, and it covers a wide area, but the equipment inside is too old and can only be made into ordinary helmets, which cannot meet the production requirements of the current design of these two helmets!" ”
"And what do you mean?" Leon asked.
"Either seek OEM or simply replace a more advanced production line." Andy's voice was clear.
"How much does the advanced production line cost?" Leon then asked.
Andy stretched out his hand, took another folder from the small bag, and said: "If you want to achieve the best results, I suggest the introduction of the PL1007 composite production line of Deutsche Hans Company, which can be directly put in place in one step, and if a production line is converted into Huayuan, it is almost 120 million." ”
120 million? Wouldn't each of the three workshops get 360 million? I've made so many games, and that's how much I've earned......
Li Ang gasped: "Is it so expensive?" ”
"Yes, there are cheap ones, and Hans' PL1005 composite production line can basically meet the requirements, as long as 60 million, but the final product is not so fine." Andy shrugged.
"Is there a domestic one? Do you want to buy foreign goods? Leon was puzzled.
"Of course, there is, but China's technology in this area is still far from foreign countries There is a big gap, the most advanced is the Shencheng Shenji Group products in Liaoning Province, but their company's main focus is still on large machine tools, the highest level of technology in small machine tools and production lines is similar to Hans's PL1005, has not yet reached the world's top level." Andy introduced.
"That's okay!" Li Ang clapped: "Just buy the domestic products of Shenji Group!" Almost, it's almost, as long as it can be used! ”
After discussing the purchase of the production line, commissioning and operator training, Leon asked: "If this cooperation is reached, then all the patents for these two helmets belong to us, right?" What if someone else made a helmet that was exactly like ours......"
"You don't have to worry about that." Andy interrupted: "After the order is completed, we will transfer all the shape patents, technology patents, art patents, and design patents of these two helmets to you, and you will control all the patent rights. We will also testify in court for you when you have a conflict with other companies or individuals over patent rights......"
"That's good!" Li Ang put his mind at ease, and continued: "Since the production line has not yet arrived, then you should contact some foundries first, ask them to make some samples first, and then we will communicate and modify according to the actual samples." Is that possible? ”
"Absolutely!" Ms. Andy stood up, took her leave, and left with her assistant.