Chapter 67: Why is it so hard to buy a car?

"Your propaganda method doesn't seem to be very good." Li Ang held the phone and frowned slightly: "Is this suspected of deceiving consumers?" ”

"Where are we deceiving consumers?" Minister Zhu of the Propaganda Department of the Penguin Game Platform on the other end of the phone smiled: "'The first domestic 3A-level FPS stand-alone masterpiece in history', is there a word in this that is a lie?" There is also a video, which is also a real picture of the real machine, and it has not shrunk at all, how can it be called a lie? ”

"But this video you posted will obviously mislead players." Li Ang said: "This is obviously a sci-fi FPS." ”

"Hey, there's no way around it." Minister Zhu sighed: "Who told your company to give the game such a name?" You say, how many people have a good impression of this kind of name game? For the sake of sales, we also had to make this decision. ”

Minister Zhu's voice was a little colorful: "Moreover, isn't the propaganda effect very good?" I won't hide it from you, just according to the statistics just now, the number of players who have booked our 'First Deluxe Edition' has exceeded 300,000! At this rate, it is not difficult for the game to sell millions of copies. ”

"But what if the game is officially launched tomorrow?" Li Ang said worriedly: "Aren't you afraid that after these pre-order players know the truth, they will be dissatisfied, launch a boycott, and ask for a refund, which will ruin the reputation of our game?" ”

"Mr. Li doesn't have to worry about this, we have a proper response plan." After a pause, Minister Zhu explained: "Word of mouth is such a thing, in the end, it is the quality of the game, and the quality of your company's "The Legend of Anti-Japanese Heroes" is obvious to all, even if you are deceived and angry for a while, the final word of mouth will not fall anywhere." ”

"Moreover, our publicity department will also do its best to maintain the reputation of the game after the game is officially launched tomorrow. We have a complete response plan, the mainstream game media we have already said hello in advance, 200,000 sailors have also been arranged, as long as we grasp the key elements of "the quality of the game is still very good", "the game itself is still very fun", "this game is completely worth 199", "as long as it is an anti-Japanese game, no matter how bad it is, I will support it", "if you don't support it, you are not patriotic", "a rare conscience domestic stand-alone", "it should be regarded as a mistake to buy pirated copies of the year", these key elements, it is not difficult to suppress the dissatisfaction of small stocks on the Internet. ”

"And what if someone still insists on a refund?" Leon was puzzled.

Minister Zhu's voice was full of confidence: "Mr. Li, rest assured, our publicity plan was specially inquired about the Ministry of Justice, and it does not involve false publicity, and the players have signed a purchase agreement before purchasing, even if we really start a lawsuit, we are not afraid of ......."

……

After communicating with the penguins about the game's pre-promotional strategy, Leon put down the phone and slumped back in the boss's chair.

Although the propaganda plan on the penguin's side was a little inappropriate and went down the wrong path, Leon also knew that there was no way out.

If it is the publicity mode of the right way, just seeing the name of "The Legend of Anti-Japanese Heroes", there must be many players who will give up buying, and the sales in the early stage are likely to be extremely bleak. Although it may increase some sales through word-of-mouth growth due to the excellent quality of the game in the later stage, there is no doubt that it will not be able to achieve the current publicity effect.

Propaganda is hype to put it bluntly, positive news is hype, negative news is also hype, what can cause players to discuss and even argue, is a successful hype, the better the effect of the hype, the more people will naturally know, the more people will know, the more people will know, the more attention will be attracted to the onlookers, and the sales will naturally be better.

Therefore, in many cases, this kind of propaganda method of taking the wrong path is also effective.

After lying down for a while, Li Ang thought about it, stood up, and after talking to the assistant Secretary Zhang, he walked out of the company directly.

Being a boss is naturally different from an employee, there is no late arrival and early departure, you can leave if you want, stay if you want, do whatever you want, do whatever you want, and others dare not say anything.

Li Ang didn't go out for anything else, the agency dividend of Penguin's "Mountain and Sea Battle" this quarter had already arrived, with more than 42 million, and he was ready to buy a car.

No matter what, it's always not good for a big boss to take the subway every day, and someone else has to pick it up when he encounters something.

Li Ang took the subway and came to the border of Longshan District, Pengcheng, that is, the place where the interprovincial highway enters and exits, where various brands of 4S stores are piled up, and there are high, medium and low-end ones.

After getting off the subway, he walked all the way, walked through the 4S store specializing in high-end cars such as "Baobaojie", "Malali", "Bing Li", "Lao Silaisi", "Old Bergini", "Ben Chi", "Aodi", "Baoma" and so on.

This 4S store is a little deserted, there are not a few customers, a few salesmen are getting together to chat, playing with mobile phones, bored haha.

Seeing Li Ang walking in, an ordinary-looking saleswoman immediately greeted him: "Sir, do you want to buy a car?" ”

"Yes." Leon nodded, then looked around and didn't continue.

Hearing Li Ang's reply, the saleswoman immediately gushed out: "Oh, sir, you came at the right time, our store is doing activities now, you can enjoy a discount of 5,000 yuan if you buy any model, in addition to three years of free maintenance, an additional 20 times of free car washing......"

Li Ang didn't answer, just walked around the 4S store, and then frowned and asked, "I want to buy L5, don't you have a sample car?" ”

“L5?” The saleswoman was immediately stunned, and it took a while to react: "Sir, wait a minute." ”

After saying that, she immediately ran away and walked into a nearby office.

After a while, a middle-aged man in a suit and leather shoes stood in front of Li Ang, looking at the badge as a sales manager, he smiled: "Sir, that's the case, this car L5 is different from other models we are selling, it needs to pay an advance payment in advance, and the application can be made, and after the application is approved, you also need to go to our Changchun headquarters......"

"Can't you withdraw the car directly?" Li Ang frowned: "I'll pay the full amount." ”

"Sir, it's not okay to pay the full amount, you have to apply first." The smile on the sales manager's face remained unchanged: "And you have to pay an advance payment of 5 million before you can apply." If you really want to buy it, you can come here and fill in the relevant information. ”

"It's so troublesome...... Leon thought for a while, "Forget it, do you have any other models here?" Can you pick up your car today? ”

The sales manager immediately explained: "Oh, we are now promoting this H7, which has a variety of models to choose from, including the engine, all of which are independently developed ......by us."

"Just buy this H7, how much is the highest configuration?" Leon asked.

The sales manager had a bright smile on his face: "Oh, the highest configuration is this 3.0L noble type, the price of the naked car is 479,800, and now there are preferential activities in the store, I can call the shots, I only need 470,000 yuan......"

Li Ang interrupted him again: "Okay, that's it, is there a current car?" Where can I pay? ”

"Yes, yes, I'll handle it for you now, and I can pick up the car today!" The sales manager couldn't wait to say, "Please follow me!" ”

After following the manager to take two steps, Li Ang's face changed.

Heck, these business investigators are so efficient in their investigations? The first cordon was found so quickly......

So, Li Ang stopped the sales manager: "Where is your toilet?" I'll go to the toilet first. ”

The unhappiness on the sales manager's face flashed, but he still smiled and pointed out the direction.

After finding a cubicle in the toilet and flipping down the toilet lid and sitting down, Leon took out two things from his arms, one was a silver-white metal block, and the other was a black cylinder with 7 or 8 one-dollar coins stacked on top of each other.

As soon as Li Ang's mind moved, the silvery-white metal block instantly turned into liquid, wrapped around the black cylinder, and surrounded it layer by layer, enveloping most of the cylinder, revealing less than a third.

Then, Leon began to communicate with the third-order artificial intelligence lifeforms......