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Sure enough, there are a lot of bugs in the planning case that I came up with in a hurry, and I still have to work hard in the future.

Listening to Minister Zhou's well-explained and well-organized suggestions, Li Ang sighed with emotion.

Of course, he is not without doubts: "Isn't the aura too exaggerated and too LO to engage in those wings with special effects in the costume?" After all, this is a battle royale game, and with a big wing, isn't it easier to be discovered? ”

"No, that's not an exaggeration." Minister Zhou's face was serious: "In fact, everyone's pursuit of playing games is different. Nowadays, players, especially mobile gamers, a large part of them do not have a high degree of education, and their experience is limited, most of them do not have rational thinking and clear logic, and they are often irrational enough to do things, and often decide to act according to perceptual thinking. ”

"What they pursue in the game is not only victory, but also a large part of what they pursue is the manifestation of expressiveness, the satisfaction of vanity. For them, they can accept defeat, but they can't accept being ignored. Even if they get headshot at the beginning of the game, they want to let the other players know that he is the most gorgeous and cool one in the game! ”

"This is also the main reason why so many games now like to produce attributeless fashion, and in "League of Legends", the skin that costs as much as 199,129, which is more expensive than normal clothes, can sell so well! For them, drawing a 'Black Dragon Blind' makes them even happier than their promotion from the Silver group to Gold! ”

"To put it simply, it's a bag?" Leon understood.

"Yes, it's Saobao." Minister Zhou confirmed: "As a sane player, you can naturally pursue those 'camouflage suits' and 'auspicious suits' to make the characters easier to hide and get a higher win rate." And those Sao Bao players can naturally pursue 'Demon Wings' and 'Angel Aura' to make the characters more cool, show their financial resources, and gain the envy of other players. ”

Yes, although the various costumes in "Battle Royale" have no attribute bonuses, there is indeed a category of "camouflage costumes".

The so-called camouflage costume is to achieve the purpose of hiding the body through the integration of the color of the clothing and the environmental background in the corresponding environment.

For example, if you wear a green and yellow camouflage outfit, it will be difficult for your opponents to spot you when you hide in the woods.

Of course, camouflage outfits do not occupy a lot of all outfits, less than one percent, and are divided into four parts: head, top, bottom, and shoes, which is difficult for ordinary players to put together. If you want to achieve a similar effect, you can also use ordinary clothing of similar colors instead.

But it's not like you save a green dress, a pair of green pants, a pair of green shoes, and a green hat.

There are ten sets of maps in "Battle Royale", and the environments are very different, such as the "geocentric playground" with magma gushing everywhere and the overall red and yellow, such as the "future city" with a sense of science and technology and silver-white metal buildings everywhere, such as the "city in the sky" with white stone pillars and noble and luxurious......

The game is random, and if you go to these cities randomly, the green person will be particularly conspicuous, and it is easy to attract everyone to gather fire.

Minister Zhou continued: "In fact, the vast majority of players are not absolutely rational, and there are always times when they are emotional and irrational and want to make a fuss. Just like the generally higher quality of players in "DO· TA2", isn't it the rampant ornament party? For example, if you open a treasure, you can change your voice, and you can change the skill effects, how many people can resist showing off in the game? Even if he wasn't good at this hero, he hadn't even played it at all. At this point, the outcome of the game doesn't matter to him anymore......"

"Okay, I see what you mean." Leon interrupted him, "I'll give these suggestions to Monslier and ask them to make changes to the game." ”

Then he asked, "And what do you think about the game's publicity?" ”

"The promotion of the game is nothing more than throwing money at it." Minister Zhou said seriously: "I don't know how much publicity money the company is willing to invest?" ”

"If you say it in advance......" Li Ang thought for a while and said, "Let's invest 20 million first." ”

"That's fine." Minister Zhou began a tirade: "First of all, it is natural to buy lists, buy advertisements, major app stores, major drainage apps, buy what you can buy, brush what you can brush, at least in the months before and after the game is launched, let us fully show this game in the public's field of vision!" Let as many people as possible know about our game. After having a certain player base, the concept transmission promotion will be carried out to completely copy the game. ”

"What is concept transmission propaganda?" Leon was puzzled.

"To put it simply, it's about connecting the concept of a noun to our Battle Royale game." Minister Zhou explained: "When people think of this term, they naturally think of our game. ”

"For example, for example, the most popular health care product 'Brain Black Gold' in the past, its advertising slogan is very simple, just one sentence, but the effect is very outstanding, why is this? Because he used overwhelming publicity and simple and easy-to-understand advertising words to associate the concept of "gift-giving" with their product. ”

"When many people think of 'gifting', they naturally think of 'brain black gold', and this sales will naturally go up. It is different from other health products that only know how good the effect of their own products is, after all, most people have doubts about how good the effect is advertised. ”

"But gift-giving is different, it's not about health care, it's about face. You have to give something to save face, if you send something that is not well known, no matter how good the health care effect is, what is the use? And the 'brain black gold' advertisement has done a lot and is widely known, and for ordinary people, sending it out is to have face. This is one of the most successful examples of concept transfer communication. ”

"It's the same in our game industry, and the most successful thing is the promotion of Yin and Yang Shi by pig farms before. It successfully associates several nouns such as SSR, European Emperor, Non-Chief, and Liver with the game, so that players naturally think of the game "Yin and Yang Division" when they think of these terms. Out of curiosity about what SSR is, whether he is a European emperor or a non-chief, how liver this game is, and so on, coupled with the overwhelming propaganda and herd mentality, the game is naturally popular. ”

"And what concept are you going to arrange for our game?" Leon asked.

"Needless to say, the gameplay of our "Battle Royale" is tense and exciting, and has the potential for fire." Minister Zhou explained: "But we can do battle royale games, and others can do them, so I don't plan to put more effort into promoting the gameplay, but to devote all the promotional resources to 'dressing up', a function that we have developed to the extreme!" ”

"Even if other companies make similar games, their dress up system is definitely not as good as ours, after all, more than 50,000 pieces of various costumes are not so simple to make, so this 'dress up' system is the most worthy feature of our game."

"I'm going to associate the term 'dress up' with our game, so that when players think of the term 'dress up', they naturally think of our Battle Royale."

"As soon as the game was launched, I started to operate on the topic of the whole network, copying a few topics related to the dress up of our game. For example: 'Where am I playing "Little Battle Royale", it is obviously "Little Nuan Nuan". ','Five minutes of playing, two hours of dressing','Collector's control means I'm going to die','Just drew a green hat, is this game hinting at me?' ''I've never seen such a frantic dress-up system', 'Am I so hate-grabbing?' ’……”

"One by one, try to push it on the hot search list, so that everyone knows that our game has a lot of costumes and combinations, which is super interesting! Curiosity among other players who are watching! ”

After that, the costume system is used to divide the players, cause them to argue with each other, unite with each other, increase their sense of substitution, and once again pick up hot topics. You can use topics such as 'We are the first in the world in Moxican', 'The Hanfu Party is strong', 'The local tyrant union, the angel army was officially established, do not disturb without the halo of angels', 'Haha, I killed a few more suit dogs today', 'My gothic maid Tiantuan is overwhelmed by the world'......"

"Of course, we can also mix some of the hype with cute painting styles, more female players, etc., and there is no need for more female players, as long as other players think that there are more, after all, in common sense, like cute painting style, like dress-up, this is one of the characteristics of girls, and it is still easy to arrange hype."

……