Pengcheng, High-tech Development Zone, Antai Building, 11th Floor, Tiansheng Electronic Entertainment Co., Ltd.

Da, da, da

The wooden board in the office cubicle was knocked, it was Xiao Wang, a newcomer to the company, who still held a notepad with a pen in his hand.

He enthusiastically reminded: "Brother Ang, the meeting is over. ”

"Okay, right away!" As he spoke, Li Ang finished typing the last line on the computer, pressed Save, and stood up.

Then, the two of them walked towards the conference room together.

Today is the first Thursday of the month, and it is also the time for the regular meeting at the beginning of each month.

Tiansheng Electronic Entertainment Co., Ltd. is a game company that mainly produces and publishes electronic games for computers and mobile phones.

Li Ang is an ordinary game planner in the company's game planning department.

took Xiao Wang to sit down in the conference room, and others also came to the conference room one after another, and in a short time, the members of the company's planning department and operation department filled the entire conference room.

At the front of the conference room, a middle-aged man in his forties with glasses and a somewhat bald head looked around the conference room and announced, "Since everyone has arrived, let's start the meeting." ”

The middle-aged man is Director Liu, the manager in charge of the game planning department and the operation department of Tiansheng Entertainment Company, and the top leader of 23 people in the two departments.

He cleared his throat and said, "Okay, at the beginning of the meeting, I will first announce the company's performance last month, last month, the monthly turnover of the company's game projects officially exceeded 60 million!" Among them, the star product "God of War (Mobile Game Version)" has reached a monthly turnover of 28 million in less than three months after it was launched! Met and exceeded our earnings expectations on this project ahead of schedule! Several bosses were very satisfied! ”

He paused and continued: "Of course, to achieve such excellent results, it is inseparable from everyone's hard work, the big boss said, give everyone a bonus in the middle of the month!" The amount is three months' monthly salary! He hopes that everyone can make persistent efforts, create more brilliance, and create new heights! ”

As soon as he finished speaking, the conference room burst into applause, and everyone had smiles on their faces, as if all the fatigue caused by the continuous overtime work last month had been swept away.

No one likes to open their mouths to make promises, closed to talk about the feelings of the leader, only real monetary incentives can make employees more desperate to work. Several bosses of Tiansheng Entertainment have always understood this very well, as long as the performance goes up, they will never be stingy with bonuses, just like this time.

With a smile and his hands pressed down, suppressing everyone's warm applause, Director Liu continued: "Here, I would also like to highlight Minister Zhou, his proposed strengthening stone grading scheme and rare gem series activities have played an excellent role in the game operation last month!" The treasure chest key alone has increased sales by more than 50% compared to the previous month! Greatly improved the performance of our God of War (Mobile Game Version)! ”

Minister Zhou is the head of the game operation department of Tiansheng Entertainment Company, and he is also the most effective cadre under Director Liu.

Director Liu kindly patted the shoulder of the right-hand man on the left hand, and said with emotion: "I see Minister Zhou's efforts, and the bosses above also see it. For six months' monthly salary! Let's all applaud him! ”

The applause in the conference room rang out again, but it was clear that the applause from the operations department was much warmer than that from the planning department.

Then he clapped his hands and quieted everyone down: "Now, let Minister Zhou give you a few words." ”

With his words, a man in his thirties on his left, wearing gold-rimmed glasses, with a sven face, stood up, smiled, and said, "This time, our operation department can get such good results, and it is not my credit alone. This is inseparable from the support and guidance of Director Liu, and also inseparable from the hard work of 12 colleagues in our operation department this month. Of course, it is also inseparable from the collaborative help of the planning department, which is the success of our collective, the crystallization of our collective labor and wisdom! I won't say much else, tonight, Jiangnan Restaurant, I'm in for a treat! Whether it's the operation department or the planning department, everyone goes together! ”

Then he looked at Director Liu next to him and said with a smile: "Director Liu, do you also appreciate your face?" ”

Director Liu also laughed, waved his hand and said, "Forget it, everyone has a good meal, there is something at home today, so I won't go." However, this dinner party can be regarded as everyone's celebration party, and you can't let you treat yourself personally, so you will go to the finance side for reimbursement tomorrow according to the staff dinner fee. ”

After listening to Director Liu's words, there were flattering voices in the conference room for a while, and everyone praised Director Liu and Minister Zhou.

"Alright, alright." Director Liu pressed down with both hands again and again, suppressing everyone's noise: "Let's go on, go on." We've looked back at the past, we've looked back at last month's results, now let's talk about this month, how we can do it again! It's the beginning of the month, and anyone with any suggestions or ideas can just say it! Then we can discuss it together and start brainstorming. ”

There was a sudden silence in the conference room, and although a few people were eager to speak, they couldn't speak.

After being quiet for more than ten seconds, Minister Zhou spoke: "I have an idea here, you might as well help with it, staff officers, and make some suggestions." ”

"Oh? What's the idea? Director Liu asked with interest.

"That's right." Minister Zhou analyzed it in detail: "Now the profitability of our old games is stable, and there is not much room for growth. ”

After a pause, he continued: "I added a few groups of local tyrant guilds in the game before, according to what I have learned, this part of the high-consumption players is still relatively satisfied with our game as a whole, but it is not without criticism, among which the most complained about is the equipment system in our game, complaining that the equipment is too slow!" ”

He elaborated, "At the moment, the highest-level equipment in our game is the male Dragon Teng Set and the female Phoenix Dance Set, plus an artifact weapon, for a total of thirteen equipment slots. In addition to artifact weapons, if players want to obtain the Dragon Teng Set and the Phoenix Dance Set, they must place dungeons every day, save materials, and synthesize them. According to the current explosion rate of materials, it takes an average of two weeks to make a set of parts, and even if you become a high-level VIP and turn on the double explosion rate function, it will take a week to make one. It would take at least three months to complete a complete set and add weapons! This kind of speed is too slow for these high-spending players who pursue excitement, efficiency, and fast-paced! ”

"You mean to increase the explosion rate of dungeon materials?" Director Liu asked puzzled.

"No, no, no, increasing the material burst rate is not good for our performance." Minister Zhou hurriedly said: "My idea is to add a new item to the drop items of the high-level treasure chest, which can be called equipment exchange fragments or other names, and we will discuss this later." If you save a certain amount of this new item, you can directly exchange it for parts of the Dragon Teng Set and the Phoenix Dance Set. In this way, as long as these high-spending players are willing to spend money, they can quickly make a suit, throw a lot of money down, and collect the suit in one day! ”

Due to the relevant national policies, it is not possible to directly sell various treasure chests in the game, or carry out lottery activities such as large turntables. But there are policies and countermeasures, and in the mall of "God of War (Mobile Game Version)", what is sold are silver-level, gold-level, platinum-level, and diamond-level treasure chest keys, and treasure chests can be obtained through daily activities in the game, dungeons, wild monster killing, PK rewards, etc.

This is actually no different from the various chests that were originally sold. Although there is also a chance to drop treasure chest keys of various levels in the game, this chance is obviously very ethereal.

"However, but the next dungeon and equipment is the core gameplay of our game, and this time we have collected all the suits, who will go to the next dungeon?" Someone couldn't help but stand up and say.

"Why doesn't anyone get down? Those players who don't spend money, or those who have low spending, will go down. Minister Zhou smiled and said: "Besides, in fact, the next dungeon and equipment is only one of the ways to play the game, not the core gameplay!" The core gameplay of our game is PK! It is a PK system composed of a series of gameplay such as vendetta in the wild, arena fighting, dart robbery, and gang war! These tense and exciting confrontations between people are the core gameplay of our game! They are the only ones that can inspire the player's emotions of comparison, sadism, vanity, etc., and make them spend money. ”

After a pause, he continued: "I don't know if you have calculated, it will take at least an hour to knock down the three daily equipment copies, gem copies, material copies, and three daily dungeons!" Our high-spending gamers are also high-income people in reality, and they are busy with work, and time is very precious to them! They come to play games, and the picture is a cool, a thrill! Who wants to be forced to get a copy every day like going to work? And as you know, our copy design isn't really interesting, and if you play it seven or eight times, people will get tired of it! ”

"Besides, collecting the set doesn't mean that the equipment is fully formed, there are also equipment enhancements, gem inlays, and attribute refinement, and the next version will also have equipment enchantment and equipment star promotion, these are the majority of players' money! Let everyone collect the set as soon as possible, and also let these high-spending players invest money to build equipment as soon as possible. Like now, only three or four pieces of equipment are produced a month, and of course people only need to spend the money to build these three or four pieces of equipment, and the company's profit ceiling is not limited. ”

As soon as his words fell, another person stood up and said, "Minister Zhou, I have a suggestion, we might as well divide this equipment into different categories, such as weapon fragments, armor fragments, and accessory fragments, so ......"

But before he finished speaking, his words were interrupted by Minister Zhou: "I understand what you mean, but I don't recommend it." I've said it many times, it's important to focus on the player's experience! Classifying will naturally cause players to open duplicate shards and then spend more money to open them again, but this is not worth the cost! We have to think from the player's point of view, the player is here to consume, we must make the process of consumption as pleasant as possible, as comfortable as possible, as exciting as possible! It's not bad, it's not unpleasant! Opening to duplicate fragments can easily discourage players from spending! It's not good! ”

He emphasized, "Our equipment exchange shards must have enough value for people to spend money on!" In my opinion, it should also have a certain amount of value retention! After all, it was someone who spent the money, this version of the dragon teng set, the phoenix dance set can be changed, the next version of the god of war set can also be changed! In this way, the player's enthusiasm for consumption can be stimulated to the greatest extent! ”

……

As time went on, the atmosphere in the conference room became more and more enthusiastic, and people kept speaking and making suggestions, which was not lively for a while.