Chapter 129: Culture is also a weapon!

Pengcheng, Huake Business Building, Tianang Electronic Entertainment Co., Ltd., President's Office.

Looking at the old Tang in front of him, Li Ang gestured: "Why don't you sit down and talk." ”

"No, you don't." The new chief operating officer (COO) of Tianang rejects Leon's suggestion: "You are the boss, I am an employee, and when you report on business, of course you have to stand." ”

"Good...... Well, then you go ahead. Leon's tone weakened.

So Lao Tang continued to report: "First of all, in view of the incomplete structure of the company I raised before, I have written a preliminary improvement report, suggesting that the personnel department, public relations department, and legal department should be added...... and other eight new departments. In addition, the technical department was spun off, and a group of people whose skills were not up to standard were transferred to the game evaluation department, and recruited and even poached technical experts with high salaries to serve as technical backbones and improve the game research and development strength of the technical department......"

"I don't think there's a need for this, isn't everyone doing a pretty good job now?" Leon was puzzled.

"No, in fact, they're not doing a good job, and they're still extremely inefficient when they have such a great set of game development tools." Old Tang said seriously: "After all, they are novices, and their technical level is generally lower than the industry average, and Minister Cui, who took the lead, used to do security software research and development, but he has not been engaged in the game industry, and he does not know enough about the game development process, so his entire game development plan is very disorganized!" ”

He spread his hands and looked serious: "I admit that they all work hard and work late every day, but game development is often not based on the amount of hard work, but on the correct direction of research and development, and the clarity of the development process, both of which they do not do very well...... I suggest hiring a professional game development project manager to coordinate the development of the game "Journey to the Stars", instead of leaving a bunch of novices to figure it out and fool around on their own! ”

"Okay." Li Ang had to admit that what he said made sense, so he had to nod: "I will ask you to arrange the recruitment of people." ”

"I'll arrange it." Old Tang nodded, and continued: "Next, I will talk about the cooperation with the penguins, the contracts we have signed with the penguin side are all profit-sharing contracts, although the sharing ratios of the three games are different, but without exception, they are all calculated on the basis of net profits, and there is a big hidden danger in this!" ”

He explained: "The calculation of net profit is very complicated, there are many places that can be used to do tricks, such as the majority of the publicity and operating expenses, in fact, Penguin's promotion of the game is mostly used by its own publicity channels, buckle pop-ups, buckle video ads, Penguin game platform advertising pop-ups, etc., except for a small part of the water army costs, game portal publicity costs, etc., the actual game publicity costs are extremely limited." However, they still deducted a large amount of game promotion expenses from the total profit of the game, which greatly reduced the net profit of our share! ”

"So how do you solve this?" Li Ang frowned: "Although it is their own channel, it is also valuable." ”

Old Tang smiled confidently: "It's very simple, there is no problem with the contract itself, what we have to do is to strengthen the audit, not as before, we believe what reports others provide." In the future, including the previous capital expenditure, we will conduct repeated audits to determine the true value of each publicity resource, to ensure that the penguin side does not mess around, the calculation of pure profits is correct, and our interests are guaranteed! We can hire professional audit institutions and accounting firms to complete this work! ”

"Okay." Li Ang nodded: "Then this work will also be handed over to you." ”

After a pause, Leon asked again, "What about the communication on the slightly hard side?" ”

"It's been communicated." Old Tang's voice was serious and confident: "After two months of sales, now our "Superman on the Far Eastern Battlefield" has excellent sales, and it is temporarily ranked fifth among the eight games released by X-box Scorpio, but according to the current sales growth momentum, it should be able to rise to fourth place by the end of the month, second only to "Red Dead Redemption 2", "Hat Head Adventure", and "Halo 6". ”

"Oh? Selling so well? Li Ang was surprised.

Lao Tang confirmed: "Yes, most of the other games are sequels to fried cold rice, there is not much innovation, and our game is of excellent quality, and the console has been specially optimized, in terms of 4K picture quality performance, far more than several other games, the minimum frame rate of the game is not lower than 60 frames, plus the theme is novel, the beginning is shocking, the content is very valuable for discussion, and the price is lower, so whether it is sales or word of mouth, it is a good performance." Micro Hard has already agreed, and they will increase their investment in "Superman on the Far Eastern Battlefield" in the next game promotion. ”

"That's fine." Leon smiled with great satisfaction.

As the first part of Leon's "cultural export plan", Leon certainly didn't want the game's sales to crash and end up unattended and lost to history, so he was very satisfied with the good news that the game was a big hit.

Different people have a variety of purposes for making games.

Some people simply want to make money, some people simply like to play games, some people want to fulfill their childhood dreams, some people find making games more interesting than other jobs, and some people want to realize their self-worth.

For Leon, making money is only a small purpose, and what is equal is the pursuit of simple happiness in the game, the spread of his own beliefs, and the improvement of the injustice of the world as much as possible...... It's all a higher-level pursuit.

One of them is the export of Chinese culture.

The export of culture is a war without gunpowder, a protracted war, and a war that changes the outlook on life, values, and world outlook of the people of other countries.

Just like the invasion of Western culture in China, it is not just a high-tech commodity, a wonderful Hollywood blockbuster in one step, and a triple-A game masterpiece can invade successfully.

It's been a long time, from the first bottle of Coke, from the first Kaifeng restaurant, from the first American blockbuster, from the first personal computer, from the first video game...... Since decades ago, countless Western-style restaurants, countless Western-style dance parties, countless foreign masterpieces, countless Internet blockbusters, countless high-tech products, countless Western-themed games, step by step, imperceptibly, silent cultural invasion!

Therefore, those who have been exposed to it since childhood and have been brainwashed by the invisible will yearn for the West so much, yearn for the legendary and beautiful beacon of freedom, thinking that the moon there is rounder, the air is fresher, and every bite is sweet......

What they see is the beauty that has been whitewashed countless times under the cultural invasion, but they can't see the endless dirt in the back.

However, it is very difficult to change them, in the field of cultural communication, China is at a disadvantage in the world, literary works, film and television works, electronic entertainment works, even if they are spread overseas, can only be spread within a niche range, and not known by the public.

In addition, the demonization and ignorance of China by the West for a long time has caused many people in Europe and the United States to not understand China at all, and even understand it wrongly.

It is just as difficult to change them, and it will take a long time.

Moreover, there is no reason that the strong will take the words of the weak to heart, only China has really become strong, economically, militarily, culturally...... In every field, all of them are so powerful that they can't be ignored by anyone, and they are so powerful that every word they say has to be repeated to completely reverse all this.

There's not much Leon can do, he can only use the video game in his hand as a weapon to join this silent war of cultural invasion.

His first blow was to show the tragic history that was sealed by the Western media and deliberately avoided mentioning it to the young people of the Western world without reservation.

Even if one more person goes to Gugou, understands that period of Chinese history, and knows that World War II not only happened in Europa, but also in North Africa, in West Asia, in the Atlantic Ocean and the Pacific, and that China in the Far East is also the most important part of World War II, that is good!

This was one of his main reasons for making this game in the first place.

……

After Old Tang finished his report, Li Ang spoke: "By the way, I want to buy a factory." ”

"Factory? What factory? Old Tang was puzzled.

"It's the kind of factory that makes helmets!" Li Ang explained: "Motorcycle helmets, battery car helmets, cover a wide area, the plant is well-equipped, employees, do not make requirements, the important thing is the output, preferably more than 100,000 per month......

"Why?" Old Tang interrupted Li Ang's introduction: "Aren't we a game company?" Is there any point in buying such a plant? ”

"This is very complicated, I will explain it slowly later, you just go and find a suitable target first." Li Ang didn't explain much: "The important thing is that it is close to Pengcheng, covers an area of sufficient area, and it is best to have well-equipped and skilled workers, who can be packaged and bought at one time." ”

"Okay, I see." Old Tang didn't ask much, and after jit down the requirements with the notebook in his hand, he nodded.

This is a good employee, if you find an ambitious and energetic guy, if you can't keep it, you will be broken in the casserole to the end, or the old Tang who is old and has no ambitions is easy to use!