Chapter 329: Public opinion is a battlefield, please don't sit still

Yes, test it first.

Most other countries, led by Europe and the United States, are very wary of the helmet of good dreams, and have even been slandering the helmet through various channels.

For example, in various interview programs, some famous celebrities are invited to talk about their views on the Dream Helmet, and of course, most of the celebrities will express their worries about the Dream Helmet. Such as peeping into memory, controlling the brain, destroying the will, affecting health, the grand conspiracy of the red state, etc. Even if a few people who are optimistic about the helmet are arranged, they will try their best to refute them in the show, so that their reasons for being optimistic about the helmet are not valid.

For example, filming some big-budget science fiction movies, the theme is a conspiracy of an unknown organization in the future world to control all mankind through virtual reality equipment and make others their slaves, and even some characters are controlled by the device and kill their friends and relatives.

For example, it is said that the country's virtual reality equipment is also under development, and the development process is very smooth. The equipment at home is safe and transparent, and everyone can clearly know the operating principle of the equipment at that time, which is different from the mysterious and mysterious helmet of Huaguo, which is in the clouds and foggy, and knows that it is impossible to realize virtual reality when you dismantle it.

……

Public opinion has always been a very powerful thing, especially with the blessing of big capital and national power, it is even more overwhelming. Therefore, except for China and a few small countries with close relations, the public opinion of other countries on the helmet of good dreams is almost one-sided.

On TV, newspapers, radio, the Internet...... Under the demonization of the indiscriminate bombardment of various public opinion channels, most foreigners think that the principle of the helmet of good dreams cannot be understood by themselves, it is definitely not a good thing, there must be a huge conspiracy behind it, and it is safest not to use the helmet.

Since the public opinion situation is not good, it is necessary to carry out public opinion public relations first to change the image of the good dream helmet in the hearts of these people.

Public opinion public relations has always been an esoteric science.

From a strategic point of view, public opinion public relations is divided into two kinds, one is to carry out active public relations and guide public opinion before the public opinion situation is generated. One is to carry out passive public relations and reverse public opinion after the public opinion situation is generated.

Here we have to mention two well-known Internet companies in China, penguins and pig farms. They are typical of these two models, respectively.

Pig farms are typical active public relations representatives, their most commonly used public relations strategy, is to public relations before the public opinion situation is generated, send a large number of water troops, bring their own rhythm, preemptively bring the rhythm of public opinion, give others a preconceived impression, and take the first mover, numerical advantage, to suppress negative public opinion.

The most famous example is "Yin and Yang Division", as soon as the game is launched, the water army of the pig farm began to bring up the rhythm, all kinds of "I drew the SSR", "I spent 10,000 yuan and didn't draw it", "Hahaha, I didn't spend a penny, I drew two", "We don't like to talk to you Europeans", "The picture is so exquisite, the young lady wants to lick it"...... Etcetera.

The first thing players see in various public opinion channels, and the most they see, are these public opinions that are conducive to the promotion and dissemination of this game, and negative public opinions such as "the gameplay of the game is completely plagiarized from "Demon Spirit Summoning", "the gameplay is too liver, and it is too hard to play", "the character growth line is too long, and the game is too money-making", etc., have been suppressed, making it difficult for most people to see and pay attention to.

Of course, in addition to the active public opinion public relations of their own products, pig farms also like to carry out active public opinion public relations for competitors of their own products, with rhythm.

For example, the chicken battle royale game is popular, and various battle royale mobile games have been launched, the first to come out is the rice company's "Rice Shootout", the game has not yet been launched, and the pig farm has begun to bring the rhythm to the competitors of this own product, "completely more crazy computer chicken game", "game material plagiarism", "game feel bad", "the gameplay is basically copied", "and the chicken game map is exactly the same"...... and so on, trying to smear by all means.

But when the same type of their own home, almost every difference in the product "Wilderness Action", "Terminator Judgment Day" came out, and once again took the lead in bringing up the rhythm of their own home, what "mobile phone chicken is cool", "much more convenient than computer chicken", "operation is much better than other chicken mobile games", "van is advanced", "dog dong brand plane, send you to death"...... And so on, overwhelmingly, suppressing all the other remarks that say bad things about the game.

Presumably, when the penguins' chicken-eating mobile game comes out, the pig farm will also adopt the same strategy, such as imitating Kong Yiji, writing some articles such as penguins plagiarizing and plagiarizing to attract attention.

In fact, these chicken mobile games are all the same, almost the same, but because of this active public relations strategy, the reputation of the two pig farms is much better, and they attract more players.

And the typical example of passive public relations is the penguin, the penguin has a big business, with the traffic horror buckle and Weixin in hand, no matter what game is played, you can basically make money, and even sell it, and make a lot of money. I'm used to it, so in the area of public relations, I don't pay too much attention to it.

Generally, only when something happens and public opinion is unfavorable to them, will they try to find ways to suppress public opinion and guide public opinion, but when that time comes, how can it be too late?

Just like the big war with 360 back then, the "we made a difficult decision" that became a meme, allowing users to choose only one of the buckles and 360, is a typical example of public relations failure.

This is the big mistake of being blindfolded in the war of public opinion, forgetting to put the main body of public opinion, the user, in the most comfortable place, and pulling them all in, of course, there is no reason to be invincible.

But even so, until now, Penguin is not very concerned about the public opinion of his own game, he doesn't know how to guide public opinion in advance, bring rhythm in advance, and he is not good enough to do things, he is more barbaric and rude, and as a result, he is often caught by competitors and hurts, and after years of continuous blackening, his natural reputation is poor, and he has become synonymous with "plagiarism" and "pit money".

In fact, how many of the games in the pig farm are not "plagiarized" and not "cheat money"?

The big reason for such a big difference in the reputation of the two companies is the difference in public opinion and public relations strategies.

Of course, Li Ang doesn't want to repeat the mistakes of the penguin, so he must start to carry out active public opinion public relations before everyone regards the good dream helmet as a flood before the public opinion situation of the good dream helmet is fully formed, completely stable, and solid, so as to guide public opinion to guide, change, and reverse the opinion of those foreign devils on the good dream helmet!