It had been over for a long time since the press conference ended, but when it was almost dark, Yang Lin walked out of the exhibition with Xiao Pan.

After walking forward for a while, Xiao Pan finally couldn't help it: "Boss, this is not quite right." ”

"What's not quite right?" Yang Lin stopped, turned his head, and expressed his confusion.

"What kind of dream helmet has nothing to do with our VR, what did they invite us to do?" Xiao Pan explained: "I also agreed to pay us to advertise, this kind of sleep...... Sleep aids advertised on our website, are they really effective? ”

"It doesn't matter." Yang Lin smiled: "Didn't you see how many people came today?" At least five hundred! I've also seen people from several other VR sites, where can the regular game media get together so many people? Maybe they're just trying to make a big splash and pull us in to make up the numbers. Besides, isn't it a good thing that they're willing to invest money to advertise for us? ”

"But......" Xiao Pan hesitated for a moment and continued: "But their helmet is so expensive, is anyone really buying it?" It's silly to wear a helmet to sleep, right? ”

"There should be some...... Yang Lin was also puzzled: "For example, their soundproofing function is very good, for example, someone lives on the side of the road, at night, a motorcycle drives over, and the ——, wakes him up, and there is a car horn or something, and he is tortured for a long time, then he may buy one and try it." Of course, this price is still too exaggerated now, if the price is two or three hundred, then there may be a little more people who buy it......"

After saying this, Yang Lin waved his hand impatiently: "Hey, whatever, we don't buy that Shabi helmet, we just need to get the advertising money and open the website?" What do you care so much for? ”

……

Pengcheng Convention and Exhibition Center Hall 1, rear preparation room.

Li Ang patted Old Tang's shoulder with satisfaction, poured a glass of water and handed it over: "It's hard today." ”

Relatively speaking, Li Ang is a typical technical man, his speech is relatively clumsy, and in the face of today's big scene of nearly 1,000 people, he has no experience, and he is inevitably nervous and speechless, plus he also pursues low-key and does not want to show in front of others, so this press conference, he still let the experienced old Tang Tang work.

"It's not hard, it's not hard." Old Tang took a sip of water and said seriously: "Now the press conference is over, but it has also reached a critical period, and the next thing is a tough battle." ”

"Hmm." Li Ang nodded: "The next propaganda offensive is also up to you, don't be reluctant to spend money, just smash it in!" ”

Now is an era of information explosion, and it is also an era when the smell of wine is afraid of deep alleys.

There are more and more media of all kinds, and there are more and more ways for people to obtain information, and the "alleys" are getting deeper and deeper, and it is difficult for the "smell of wine" to waft out.

This is also the reason why the channels in the game industry are now king, and the big channels can make a lot of money, because if you don't use these channels, you will have to spend countless money to dredge the "alleys" one by one, so that your "wine fragrance" wafts out.

Moreover, the cost of dredging is also rising year by year, taking the game portal as an example, in 2002, a top advertisement, the top of the top for three days was no more than 5,000 yuan, and now, it has risen to more than 100,000, and only one day!

This is still in the case of the increasingly weak game portal, after all, players who want to get game information must go to the game portal to know what new games are available, what are the fun of these games, and where is the official website.

And now, iron bars, forums, news apps, film and television websites...... You can advertise everywhere, and you can know the information of this game with a casual point, not to mention those large game publishing platforms and operating platforms.

The rise in publicity costs is also one of the important reasons why small and medium-sized game developers now have to rely on large manufacturers and large channel providers.

As a cross-generational, unprecedented, high-priced "sleep aid device", if you want more people to know the "Red Star Brand Good Dream Helmet", the early publicity is naturally indispensable.

For the promotion of the last month before the sale, Li Ang invested a full billion yuan in publicity funds!

Of course, it's still a "cross-era sleep aid" rather than a "virtual reality gaming headset".

As for the helmet after it is officially launched......

"Virtual reality game headsets or something, people don't know about it!"

"The user must have had a lucid dream and was babbling nonsense."

"Don't believe me? I don't believe you can open it yourself, you have the ability to come up with evidence. ”

……

The first wave of publicity was the major TV stations, among which the first to broadcast advertisements were Pengcheng TV and Pengcheng Guard:

A white-collar programmer was nervously busy in front of the computer, and with the sound of keyboard tapping, his back became more and more hunched, more and more hunched......

Finally, when he was done with his work, he stood up from the computer, knocked his hand on the back a few times, twisted the cow's waist, and showed a look of pain on his face.

Then he twisted his neck again, hammered his neck with his hand, and then picked up his briefcase and returned home.

changed into pajamas and lay down on the bed, but the white-collar programmer couldn't sleep over and over, and the quilt was crumpled with his left and right.

In front of the mirror the next day, he brushed his teeth weakly with deep dark circles under his eyes.

The voiceover came: "According to the survey, more than 78% of white-collar workers in the city suffer from insomnia!" Sleep problems have become one of the most serious problems that plague young people now."

In the picture, the back of the white-collar program ape is becoming more and more rickety, the rolling on the bed is getting faster and faster, and the dark circles on the face are getting deeper and deeper.

Voiceover: "What to do?" Who will save our sleep? ”

As soon as the picture changed, a golden light fell from the sky and fell in front of the white-collar program ape walking on the street with a tired face.

It was a silver-white helmet floating in mid-air, with a bright red five-pointed star in the center of the helmet's forehead.

The voiceover sounded again: "Red Star Brand Good Dream Helmet!" ”

Three big black characters popped up on the white-collar heads: "insomnia", "anxiety", "exhaustion".

Voiceover: "Crush insomnia!" ”

The word "insomnia" is broken.

Voiceover: "Crush the anxiety!" ”

The word "anxiety" is broken.

Voiceover: "Crush the tired! ”

The word "tired" is broken.

Voiceover: "A good night's sleep for you!" ”

In the golden light, the white tie put on a helmet, and the scene was transformed into a bed in an instant, he wore a helmet, and slept very sweetly, and the fatigue and dark circles on his face disappeared in an instant.

Voiceover: "Red Star brand good dream helmet, on May 1, 39 cities across the country will be listed simultaneously!" ”

The picture changes again. It turned into a static picture, with two pictures of the helmet, one white and one black, followed by the price.

And at the bottom of the picture, the letter of responsibility is broken bright red note:

Purchase requirements: This helmet is only available to Chinese citizens over the age of 20, and from May 1, you can bring your resident ID card to major specialty stores to buy.

After a three-second pause, the ad ends.