Minister Zhou's tone was serious: "What is the positioning of the game "Between Mountains and Seas"? It is the Chinese version of "Pocket Monsters", both in terms of gameplay and setting, which are very similar to the "Pocket Monsters" series of games produced by Ren Hell. ”

"But!" He emphasized: "When we advertise, we can't just use the gimmick of 'Chinese version of "Pocket Monster" to promote, if we continue to promote this game, our game will always be a clumsy counterfeit in the minds of players who have not played this game!" It will be labeled by players as 'only knowing plagiarism', 'no innovation', 'whether it is a domestic game' or something like that, and it will be disgusted and hated, and it will be considered to be the same as those garbage games, and it will not choose to download or even play the game. ”

"That'...... So how to promote it well? The team leader: "Didn't you approve this propaganda plan?" ”

"It's true that I approved it, but I didn't expect that you guys would be so useless and don't know how to be flexible." Minister Zhou waved his hand: "Forget it, let me guide you." ”

He said eloquently: "The series of games "Pocket Monster" is very famous all over the world, and it is also in China, and most of us have watched cartoons on this theme when we were children, and various peripheral products derived from this series are not uncommon. ”

"But if you investigate carefully, you will find that in the whole of China, there are actually not many players who have really played the "Pocket Monster" series of games, and when I was a child, almost all kinds of handheld computers were smuggled parallel goods, and the price was high, even in big cities, in a class, almost only one or two classmates with the best conditions at home could afford it. Handheld consoles are not as popular as various arcade games, and the number of people who have played this series of games is naturally very limited. ”

"Nowadays, with the development of smartphones, there are even fewer people who buy handhelds, and even though all kinds of handheld game consoles have been legally sold in China, sales have always been poor. Just imagine, how many of the post-95s and post-00s will choose to buy a handheld? Not to mention playing games on handhelds. ”

"Moreover, even in the era of smartphones, mobile games have exploded, but games like "Pocket Monsters" to capture all kinds of monsters and use all kinds of monsters to fight are also very rare, and most of these extremely rare games are of low quality and not worth mentioning."

"And our "Between Mountains and Seas", everyone has also tested, it can be said that it is impeccable in quality, and it is not inferior to the latest "Pocket Monster" series of games, but also has its own unique places, such as the art style of hand-painted ancient tornadoes, original totem system, alien beast evolution system, beast possession system, optimization of mobile phone operation, etc., the playability is very high."

"So, what we have to do is actually very simple, just let people download the game, and play the game, as long as they play for a while, naturally someone will stay."

"The publicity strategy we want to carry out is very simple, that is, to adjust the original publicity strategy, and make better use of the arrogance of Ren Hell, a Japanese manufacturer, to stimulate the feelings of players and hype!"

"Most of the foreign game manufacturers are arrogant. Lock the area, increase the price, sell in the national area but do not provide Chinese Simplified Chinese, or provide it, the result is the most pigeons, and even directly abandon the Chinese market, not sold within the Chinese country. Among them, Japanese manufacturers are the most, and Ren Hell is one of the best, their "Pocket Monster" series has never been sold in China, and they have never even provided Chinese, and even the popular "Pocket Monster GO", even directly shielded the latitude and longitude and IP of Huaguo, and is not on the shelves of the Chinese mobile phone app store......"

"The so-called arrogance, arrogance, empty-mindedness, contempt for others, and disrespect for others is a proper derogatory term. But the arrogance of Ren Hell is the arrogance of differentiation, the arrogance of targeting, the arrogance of the people of China and Southeast Asia. ”

"No one likes to be treated with arrogance, to be belittled, to be disrespected, and that inevitably leads to anger! And what we want to do is to let more people know that they are arrogant, despised, and disrespected! Make more players angry! Then direct that anger to Ren Hell and to Ren Hell games, especially the Poke Monster series! ”

"But when a player gets angry, it's hard to vent. Because they can't vent their bad reviews for Chinese games on Stiem, even if they are angry and resist, they can't have any negative impact on Ren Hell Company, because people don't sell in China at all, they don't want to be strong, and they don't care about their anger and resistance. ”

"So how do you get the most out of your anger? That's what we're going to do, and that's to beat the Pokemon franchise that Hell is proud of with a more powerful game! ”

"But...... But how is this possible? The team leader looked surprised and expressed puzzlement: "Although the quality of our "Between Mountains and Seas" is really good, the "Pocket Monster" series is a world-class IP that Ren Hell has spent decades to create, and the production is also extremely sophisticated, not to mention the status of this series in the minds of players all over the world, which we can't match......"

"We don't really need to beat!" Minister Zhou interrupted him and continued: "What we want to do is to give the majority of Chinese players a possibility!" ”

He elaborated, "Everyone knows how powerful the Pocket Monster franchise is, and they know that it's invincible. Our goal is not to really defeat it! In fact, we just need to show the identity of a challenger, show a brave and fearless attitude, and challenge it! ”

"Just like in the drama, the weak challenge the strong, this is the drama that most people like to see the most, most people will automatically bring in the identity of the weak, support him, even if they fail in the end, as long as the loss is not too ugly, it is still glorious despite defeat!"

"And we don't have a clear winner or loser in this challenge, as long as our game is on the shelves of overseas mobile phone app stores, and we compile a few news that is selling abroad, most people will be satisfied."

"What we're using with this hype is the process of this challenge! First of all, it will perfectly transform our identity as 'imitators' into 'challengers', completely reversing the reputation of our games! Secondly, it will bring huge popularity and let more people know about our game. In the end, it will provide a large number of players, so that the wife will be partly attracted to the game, start topping up, and even, driven by anger and under its planned incitement, become die-hard and contribute to our profits! ”

"And that's enough!" Minister Zhou spread his hands: "Of course, we can seriously discuss the specific publicity plan later, plan carefully, and implement it steadily." ”